What’s Next? Content
What’s Next - Policy <ul><li>Audiences are seizing control. They are sophisticated, educated and quick to migrate if the c...
What’s Next - View From Here Canadians still spend 97 per cent of their TV-viewing time watching the old-fashioned way Scr...
Screen Time Increasing
Crisis in Conventional Broadcasting?? Specialty TV revenue surpasses conventional TV  StatsCan Television Broadcasting Rep...
What’s Next - Hyper Local TV
What’s Next - Hyper Local TV &quot;The broadcast network model is crumbling,  so the only thing left is for TV stations to...
What’s Next - Policy <ul><li>We are not dealing with one little thing. We are dealing with the   digital revolution ;  it ...
Boob Tube Audience > You Tube
Older viewers spend most time with TV
New modes attract younger audiences
New modes attract younger audiences
New modes attract younger audiences
What’s Next – View From Here <ul><li>Consumers are much more concerned with the  what ,  when , and  where  of video consu...
Internet Viewing Fastest Growing
Broadcast TV popular online <ul><li>In September,  583 million videos   </li></ul><ul><li>were watched on </li></ul><ul><l...
Web Enabled TV Enhances Opportunity   <ul><li>In 2014, consumers in North America will buy  45 million Web enabled TV sets...
What’s Next - Policy <ul><li>With the  digital revolution , we have an enormous opportunity to  create new profile for Can...
What’s Next <ul><li>A good hockey player plays where the puck is </li></ul><ul><li>A  great  hockey player plays where  th...
What’s Next Digital Media Digital Economy Being Digital
<ul><li>I believe that digital media is poised to  transform our economy  in ways we have not yet imagined. Indeed, to bec...
What’s Next - Policy <ul><li>We are not dealing with one little thing. We are dealing with the   digital revolution ;  it ...
What’s Next - Policy The   digital revolution  will be vital for work, as well as central to playing a full part in the co...
What’s Next - Policy
What’s Next - Policy <ul><li>Harness creative potential </li></ul><ul><li>Realize the full creative potential   of people ...
What’s Next - Policy <ul><li>Broaden talent base </li></ul><ul><li>Raise talent attainment – the percentage of our work fo...
What’s Next - Policy <ul><li>Digital Britain Report </li></ul><ul><li>Complement and assist the private sector   in   deli...
What’s Next - Policy The BBC …  helping to deliver to the public   the benefit   of emerging communications technologies a...
What’s Next <ul><li>Global Video Highlights </li></ul><ul><li>Internet video is now approximately   one-third of all consu...
What’s Next 21 million Canadians, or about 88 per cent of internet users, watched an average of 10 hours of videos online ...
What’s Next – Social Networks
What’s Next – Social Networks <ul><li>New media/social media channels are becoming more critical ,  with a vast majority (...
What’s Next – Social Networks <ul><li>43 % of the online community now uses social networking   sites,   including Faceboo...
<ul><li>Questions </li></ul><ul><li>How can we adapt and thrive for the foreseeable future? </li></ul><ul><li>Is digital m...
<ul><li>END </li></ul><ul><li>(or a new beginning) </li></ul>
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Whats Next Content

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What do broadcasters need to consider when it comes to creating and distrbuting content in a rapidly changing media landscape?

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  • greater choice of content, more flexibility in viewing times, and more potential viewing locations
  • OWN is betting that the hundreds of thousands of viewers that have participated in Oprah’s Webcasts will partake in other social experiences. And that social TV, more so than the Web, &amp;quot;could provide the right vehicle for advertisers who want to combine the reach and audio-visual power of television with the engagement and two-way dialogue offered by social media,&amp;quot; Robert Tercek, president of digital media for OWN
  • Whats Next Content

    1. 1. What’s Next? Content
    2. 2. What’s Next - Policy <ul><li>Audiences are seizing control. They are sophisticated, educated and quick to migrate if the content </li></ul><ul><li>isn't made available how, where and when </li></ul><ul><li>they want it. </li></ul><ul><li>Let's be blunt. TV has to do the same thing. </li></ul><ul><li>Adaptation will happen. Those who don't, </li></ul><ul><li>won't survive. </li></ul><ul><li>The Honourable James Moore </li></ul><ul><li>Minister of Canadian Heritage </li></ul><ul><li>Banff World Television Festival </li></ul><ul><li>June 4 , 2009 </li></ul>
    3. 3. What’s Next - View From Here Canadians still spend 97 per cent of their TV-viewing time watching the old-fashioned way Screen time: The death of conventional TV watching may be greatly exaggerated – cbc.ca June 9, 2009
    4. 4. Screen Time Increasing
    5. 5. Crisis in Conventional Broadcasting?? Specialty TV revenue surpasses conventional TV StatsCan Television Broadcasting Report for 2008
    6. 6. What’s Next - Hyper Local TV
    7. 7. What’s Next - Hyper Local TV &quot;The broadcast network model is crumbling, so the only thing left is for TV stations to use their strong local identity and connections to become a 24/7 online video news and information hub for all things local. The Internet is the only source of growth.“ &quot;The large portals today have no local capabilities. What they do is global and generic. The window is still open for broadcasters to create … programming that, when expertly presented and searchable, can be monetized and generate a new audience and new revenues .” Paul Sagan, CEO, Akamai Technologies
    8. 8. What’s Next - Policy <ul><li>We are not dealing with one little thing. We are dealing with the digital revolution ; it will be just as profound as the industrial revolution was 200 years ago. </li></ul><ul><li>Konrad von Finckenstein Canada's Digital Economy: Moving Forward June 22, 2009 </li></ul>
    9. 9. Boob Tube Audience > You Tube
    10. 10. Older viewers spend most time with TV
    11. 11. New modes attract younger audiences
    12. 12. New modes attract younger audiences
    13. 13. New modes attract younger audiences
    14. 14. What’s Next – View From Here <ul><li>Consumers are much more concerned with the what , when , and where of video consumption than the how </li></ul><ul><li>The most desired pay-TV enhancements are those that provide a greater choice of content, more flexibility in viewing times, and more potential viewing locations </li></ul><ul><li>Parks Associates five-country study of European video habits: </li></ul><ul><li>Entertainment 2.0 in Europe </li></ul>
    15. 15. Internet Viewing Fastest Growing
    16. 16. Broadcast TV popular online <ul><li>In September, 583 million videos </li></ul><ul><li>were watched on </li></ul><ul><li>making it the </li></ul><ul><li>second-largest video </li></ul><ul><li>destination behind </li></ul><ul><li>YouTube </li></ul>
    17. 17. Web Enabled TV Enhances Opportunity <ul><li>In 2014, consumers in North America will buy 45 million Web enabled TV sets , representing 69% of all TV sales </li></ul><ul><li>That's up from 6 million and 14% of sales in 2009 </li></ul><ul><li>ABI Research </li></ul>
    18. 18. What’s Next - Policy <ul><li>With the digital revolution , we have an enormous opportunity to create new profile for Canadian ideas and perspectives if we build a strong national digital strategy. </li></ul>Lisa de Wilde, Chief Executive Officer, TVO News Release - Digital Media Changing the Landscape for Canadian Broadcasters say Industry Leaders June 4, 2009
    19. 19. What’s Next <ul><li>A good hockey player plays where the puck is </li></ul><ul><li>A great hockey player plays where the puck is going to be </li></ul>
    20. 20. What’s Next Digital Media Digital Economy Being Digital
    21. 21. <ul><li>I believe that digital media is poised to transform our economy in ways we have not yet imagined. Indeed, to become a new engine of economic growth. </li></ul><ul><li>Opening Remarks The Honourable Tony Clement, Minister of Industry - Canada 3.0: Defining Canada's Digital Future June 8, 2009 </li></ul>What’s Next - Policy
    22. 22. What’s Next - Policy <ul><li>We are not dealing with one little thing. We are dealing with the digital revolution ; it will be just as profound as the industrial revolution was 200 years ago. </li></ul><ul><li>Konrad von Finckenstein - Canada's Digital Economy: Moving Forward June 22, 2009. </li></ul>
    23. 23. What’s Next - Policy The digital revolution will be vital for work, as well as central to playing a full part in the community & with family and friends. Social Mobility: through additional educational and vocational opportunities. Financial Savings: through competitive pricing, lower utility bills, price comparison websites and many other ways. Educational Attainment: through online learning, information provision & research & remote and virtual learning. Improved Salary Prospects: because already computer skills carry a wage premium. Democratic Engagement: through increased opportunities to participate in and discuss process. Increased Satisfaction with Public Services: online delivery of public services brings greater choice, flexibility & personalization of service delivery .
    24. 24. What’s Next - Policy
    25. 25. What’s Next - Policy <ul><li>Harness creative potential </li></ul><ul><li>Realize the full creative potential of people and industries </li></ul><ul><li>Deepen skills, with a focus on analytical and social intelligence skills </li></ul><ul><li>Challenge workers and businesses to compete more on the basis of creativity and distinctiveness </li></ul><ul><li>Draw in the immense capabilities of immigrants (Aboriginal citizens) </li></ul>
    26. 26. What’s Next - Policy <ul><li>Broaden talent base </li></ul><ul><li>Raise talent attainment – the percentage of our work force that has post secondary education </li></ul><ul><li>Establish new social safety nets </li></ul><ul><li>Design a social safety net system for the creative age – one that partners with those who have the determination to participate fully in the creative economy </li></ul><ul><li>Build province-wide geographic advantage </li></ul><ul><li>Build the infrastructure that gains us the scale and the connectivity to ensure all regions of the province can achieve prosperity </li></ul>
    27. 27. What’s Next - Policy <ul><li>Digital Britain Report </li></ul><ul><li>Complement and assist the private sector in delivering the effective modern communications infrastructure we need, built on new digital technologies </li></ul><ul><li>Enable Britain to be a global centre for the creative industries in the digital age , delivering an ever wider range of quality content, including public service content, within a clear and fair legal framework </li></ul><ul><li>Ensure that people have the capabilities and skills to flourish in the digital economy , and that all can participate in digital society </li></ul>
    28. 28. What’s Next - Policy The BBC … helping to deliver to the public the benefit of emerging communications technologies and services Role of the BBC as presaged in the Public Purposes in the most recent Royal Charter
    29. 29. What’s Next <ul><li>Global Video Highlights </li></ul><ul><li>Internet video is now approximately one-third of all consumer Internet traffic </li></ul><ul><li>The sum of all forms of video (TV, video on demand, Internet, and P2P) will account for over 91 percent of global consumer traffic by 2013 </li></ul><ul><li>It would take well over half a million years to watch all the online video that will cross the network each month in 2013 </li></ul><ul><li>Video communications traffic growth is accelerating </li></ul><ul><li>Real-time video is growing in importance . Live TV has gained substantial ground in the past few years: globally, P2P TV is now slightly over 7 percent of overall P2P traffic at over 200 petabytes per month </li></ul><ul><li>Video-on-demand (VoD) traffic will double every two years through 2013 </li></ul><ul><li>Cisco® Visual Networking Index (VNI) Forecast and Methodology, 2008-2013 </li></ul>
    30. 30. What’s Next 21 million Canadians, or about 88 per cent of internet users, watched an average of 10 hours of videos online for the month (comScore-February 2009) Monthly Time Spent Watching Online Videos by Age – May 2009
    31. 31. What’s Next – Social Networks
    32. 32. What’s Next – Social Networks <ul><li>New media/social media channels are becoming more critical , with a vast majority (77%) stating that they will take on a greater focus in their overall interactive strategy. In fact, if forced to decrease spending in one area due to a reduction in marketing budget, only 6 percent replied social media. </li></ul><ul><li>Social media and mobile present a tremendous opportunity to most businesses but they also come with a great deal of risk </li></ul><ul><li>New Survey Shows That Digital Marketing Spend Is On The Rise Despite Economic Downturn – Sapient Press release June 22, 2009 </li></ul>
    33. 33. What’s Next – Social Networks <ul><li>43 % of the online community now uses social networking sites, including Facebook, MySpace and LinkedIn </li></ul><ul><li>The most popular site is Facebook, used by 78 percent of online households, followed by MySpace (42 percent), LinkedIn (17 percent) and Twitter (10 percent) </li></ul><ul><li>Today, about 19 percent of those age 55 and over visit these sites , up from just six percent a year ago </li></ul><ul><li>  Usage rates are up from 27 per cent a year ago </li></ul><ul><li>  More than half of social networkers log on at least once a day, and the majority log on several times a day </li></ul><ul><li>The Consumer Internet Barometer </li></ul>
    34. 34. <ul><li>Questions </li></ul><ul><li>How can we adapt and thrive for the foreseeable future? </li></ul><ul><li>Is digital media a threat, an opportunity … or both? </li></ul><ul><li>Should digital media be feared, embraced … or both? </li></ul><ul><li>What’s really at stake – for you? </li></ul>What’s Next
    35. 35. <ul><li>END </li></ul><ul><li>(or a new beginning) </li></ul>

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