2013 Brazil Future in Focus (Comscore)
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2013 Brazil Future in Focus (Comscore)

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Key insights from 2012 and what they mean for the coming year.

Key insights from 2012 and what they mean for the coming year.

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  • 1. Key Insights from 2012 and What They Mean for the Coming Year © comScore, Inc. Proprietary. March 2013
  • 2. Introduction #FiFBrasilExecutive SummaryMedia fragmentation is occurring at light speed in comScore has been preparing for a futuretoday’s multi-platform environment, which scenario where most people will consume contentfeatures not only computers, but smartphones, on the go and PCs would no longer be the centretablets, gaming platforms and a seemingly ever- of the digital universe. This future is quicklyincreasing number of emerging devices. becoming a reality.Major media events in 2012, like the Olympics for The following report examines how the latestexample, have shown us that consumers have trends in web usage, online video, mobile andbecome more platform agnostic in their digital search, social and shopping are currently shapingmedia consumption and happily switch devices the Brazil digital marketplace and what thatthroughout the day and into the night to stay up to means for the coming year, as comScore helpsdate on email, news, social media etc. bring the digital future in focus. FOR FURTHER INFORMATION, PLEASE CONTACT: Ana Laura Zain press@comscore.com © comScore, Inc. Proprietary. 2
  • 3. ContentSETTING THE SCENEGlobal Overview 4Latin American Online Landscape 82013 BRAZIL FUTURE IN FOCUSOnline Landscape in Brazil 13Digital Audience Behaviour 17Focus: Social 24 Retail 28Online Video 32Search 39Multiple Device Usage 42Online Advertising in Brazil 46Conclusions 51Methodology & about comScore 55 © comScore, Inc. Proprietary. 3
  • 4. #FiFBrasilGLOBAL OVERVIEW © comScore, Inc. Proprietary.
  • 5. Distribution of Worldwide Internet AudienceAsia Pacific and Europe Leading the Online Universe 27% Europe 14% North America 9% Middle East - Africa 42% Asia Pacific 35% of the Latin American 8% Latin America Audience is located in Brazil © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Worldwide 15+ 5
  • 6. Time Spent and Growth Across RegionsUsers in North America Spent Most Time Online 42.8Hours per Visitor Global Average: 24,7 Hours a Month 26.9 22.7 18.9 18.2 North America Europe Latin America Asia Pacific Middle East - Africa © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Worldwide 15+ 6
  • 7. Brazil Still Ranks as the 7th Largest Internet Audience (H&W, 15+)And Largest Market in Latin America Total Internet Total Unique Visitors (000) China 343,784 United States 189,457 Japan 73,593 Russia and India have experienced a India 70,717 massive growth of 15% and 51% respectively last yearRussian Federation 61,345 Germany 52,448 Brazil 45,803 France 43,021 United Kingdom 39,357 South Korea 31,138 © comScore, Inc. Proprietary. comScore Media Metrix, December 2012, 15+
  • 8. #FiFBrasilLATIN AMERICA ONLINE LANDSCAPE © comScore, Inc. Proprietary.
  • 9. Online Audience Across Latin America35% of Latin America’s 131 Million Internet Users are in Brazil Total Latin America Online Audience reaches 131 Million Visitors Total Unique Visitors (000) 45,803 13,794 24,115 9,723 7,457 5,505 4,692 1,468 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Latin America 15+ 9
  • 10. Engagement Across Latin American AudiencesConsumers in Brazil spend 27 hours per month online on their PC Brazil 27.0 Argentina 25.1 Average Hours per Visitor Peru 24.3 Chile 23.4 Latin America 22.7 Mexico 19.8 Colombia 18.1 Venezuela 16.2 Puerto Rico 15.9 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Latin America 15+ 10
  • 11. Under 35 Year Olds Accrue Over 60% of Time Spent in Latin AmericaComposition of Minutes By Age Group Varies Greatly, Brazil most 25+ Venezuela 47.6 25.3 14.4 8.8 3.9 Puerto Rico 35.3 23.7 17.7 10.8 12.5 Peru 38.0 26.5 17.5 10.6 7.5% of Total Minutes Mexico 40.4 22.9 17.0 10.8 4.8 Colombia 48.9 24.0 14.6 8.6 3.8 Chile 31.2 25.3 17.9 13.2 12.3 Brazil 22.3 31.8 21.3 13.8 7.4 Argentina 31.3 26.2 17.3 11.9 13.2 Latin America 31.6 28.6 19.3 12.6 7.9 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+ © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Latin America 15+ 11
  • 12. Brazilians Aged 25-34 and 35-44 Spend More Time Surfing the WebThan the Average in Other Regions Worldwide 24.9 25.3 20.2 15.2 14.4% of Total Minutes Brazil 22.3 31.8 21.3 13.8 7.4 Europe 23.1 24.2 20.6 17.5 14.7 North America 18.4 19.9 19.9 19.0 22.8 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+ © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, 15+ 12
  • 13. #FiFBrasilBRAZIL ONLINE LANDSCAPE © comScore, Inc. Proprietary.
  • 14. Brazil Internet Consumption on the UpIn December 52,3M (6+) Brazilians Surfed the Web via a Home or Work Computer +9% Total Pages Viewed (000) Growth Over 1 Year 107,555 98,906 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2011 - 2012, Brazil 6+ 14
  • 15. Profile: Brazil Online Audience % Composition of Unique Visitors 30,0% 49% 51% 20,4% 18,0% 12,4% 12,7% 6,5% Age: 6-14 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 15
  • 16. Regional Internet Population Distribution and Average Usage% Of Online Population BR Region: Northeast 25,3 Hours OnlineBR Region: North24,7 Hours Online 4,7% 13,4%BR Region: Center-west24,4 Hours Online 8,8% BR Region: Southeast 23,6 Hours Online 54,9% 18,2% BR Region: South 26,4 Hours Online © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 16
  • 17. #FiFBrasilDIGITAL AUDIENCE BEHAVIOUR © comScore, Inc. Proprietary.
  • 18. Social Media Captures Most PC Screen Time in BrazilTotal Time Spent on Social Media Saw 167% Growth The average Brazil internet user spent 9,3 hours 35,000 on social media sites during December 2012 30,000 25,000Total Minutes (MM) 20,000 15,000 10,000 5,000 0 Feb-2010 Apr-2010 May-2010 Jul-2010 Oct-2010 Nov-2010 Dec-2010 Feb-2011 Apr-2011 May-2011 Jul-2011 Oct-2011 Nov-2011 Dec-2011 Feb-2012 Apr-2012 May-2012 Jul-2012 Oct-2012 Nov-2012 Dec-2012 Mar-2010 Jun-2010 Aug-2010 Sep-2010 Jan-2011 Mar-2011 Jun-2011 Aug-2011 Sep-2011 Jan-2012 Mar-2012 Jun-2012 Aug-2012 Sep-2012 News/Information Games Entertainment Services Social Media © comScore, Inc. Proprietary. Source: comScore Media Metrix, February 2010 - December 2012, Brazil 6+ 18
  • 19. Real Estate is One Of Fastest Growing Web Categories in Brazil YOY Growth Real Estate 4,241 +20% 5,090 Education 21,884 +18% 25,931Total Unique Visitors (000) Health 13,413 +18% 15,861 Lifestyles 18,152 +17% 21,159 Telecommunications 13,706 +11% 15,176 Directories/Resources 38,517 +10% 42,548 Travel 15,880 +5% 16,732 Retail 42,230 44,032 +4% Government 17,116 17,766 +4% 4,877 Dec-2011 Business to Business 4,997 +2% Dec-2012 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2011 vs. December 2012, Brazil 6+ 19
  • 20. Politics Category Shows 189% Growth Reaching 3,9 Million Visitors in December YOY Growth 1,355 189% Politics 3,908Total Unique Visitors (000) 1,245 69% Jewelry/Luxury Goods/Accessories 2,110 13,401 55% Beauty/Fashion/Style 20,833 2,183 47% Financial Information/Advice 3,205 1,071 Health Care 40% 1,500 3,415 Airlines 32% 4,497 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2011 vs. December 2012, Brazil 6+ 20
  • 21. Top Web Properties in Brazil 47,890 45,504 45,384 43,986 42,676 42,181 38,587 37,446 28,410 18,724 17,902 19,109 11,987 12,189 8,883 8,601 6,827 4,821 3,405 1,791 Total Unique Visitors (000) Average Daily Visitors (000) © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 21
  • 22. The Evolution of Some Key Content Categories in Brazil 60,000 50,000Total Unique Visitors (000) 40,000 30,000 Entertainment News/Information Retail 20,000 Health 10,000 0 © comScore, Inc. Proprietary. Source: comScore Media Metrix, February 2010 - December 2012, Brazil 6+ 22
  • 23. #FiFBrasilFOCUS ON SOCIAL MEDIA AND RETAIL © comScore, Inc. Proprietary.
  • 24. We are SocialAlways and Everywhere © comScore, Inc. Proprietary. 24
  • 25. Brazilians Highly Engaged With Social ContentAveraging Nearly 10 Hours in December on Social Networking Sites 700.0 Average Minutes per Visitor on Social Networking Sites 600.0 579.0 500.0 400.0 365.8 300.0 342.9 328.3 200.0 100.0 0.0 Brazil World-Wide © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, 15+ 25
  • 26. Facebook and Orkut Top Social Network RankingASK.FM on the rise Median Age FACEBOOK.COM 43,986 32,3 Orkut 12,346 32,1 TWITTER.COM 9,168 Total Unique Visitors 31,6 (000) ASK.FM 8,481 28,0 Linkedin 7,942 34,2 TUMBLR.COM* 6,115 29,5 BADOO.COM 1,827 35,4 DEVIANTART.COM 1,660 29,8 VOSTU.COM 1,411 33,8 Myspace 1,254 31,9 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 26
  • 27. Share of Time Spent in Social Networks in Brazil Tumblr Twitter Orkut 1.0% 0.8% Other 1.6% 1.7% Ask.fm 2.1% Facebook 92.8% © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 27
  • 28. Rise in Retail Audience in Brazil in 2012 46,000 Total Unique Visitors (000) Retail Category 44,000 + 4% 42,000 40,000 38,000 36,000 34,000 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2011- 2012, Brazil 6+ 28
  • 29. Online Visits in Brazil to Retail Websites Are Also Increasing Average Visits per Visitor Retail Category 8.0 7.8 +11% 7.6 7.4 7.2 7.0 6.8 6.6 6.4 6.2 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 29
  • 30. Mercado Livre is the Leader Amongst Online Retailers in Brazil WithMore than 14 Million Visitors Total Unique Visitors (000) Top Retailers in Brazil 14,294 8,105 5,693 5,310 5,137 4,980 4,597 4,027 3,626 3,424 3,340 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 30
  • 31. Buscape Continues to Lead the Comparison Shopping Sites in Brazil 14,759 Total Unique Visitors (000) 10,934 3,539 1,647 1,241 1,194 616 428 375 349 © comScore, Inc. Proprietary. Source: comScore Media Metrix, December 2012, Brazil 6+ 31
  • 32. #FiFBrasilONLINE VIDEO © comScore, Inc. Proprietary.
  • 33. Videos Viewed Grew 18% in One Year in Brazil Videos Viewed per Viewer 18% 129.3 Total Unique Viewers (000) 109.7 Total Unique Viewers (000) Dec Dec 2011 2012 © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012, Brazil 6+ 33
  • 34. In Brazil Online Video is Growing Faster than Other Leading Markets 300.0 +11% -1% Videos Viewed per Viewer 250.0 200.0 +3% 150.0 +18% 100.0 50.0 0.0 U.S. U.K. Worldwide Brazil Dec-2011 Dec-2012 © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2011 vs. December 2012, 15+ 34
  • 35. Google (YouTube) is Still King of Online Video in Brazil Videos per Viewer Unique Viewers (000) Google Sites 38,922 83,8 VEVO 17,667 12,4FACEBOOK.COM 17,504 5,0 Globo 14,893 14,9 Viacom Digital 8,423 6,0 Auditude, Inc. 7,782 8,4 UOL 6,463 7,0 Yahoo! Sites 6,214 2,2Terra - Telefonica 4,071 12,0 R7 Portal 3,692 4,5 © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012, Brazil 6+ 35
  • 36. Who Uses YouTube to Boost Their Reach? Top YouTube Partner Channels by Unique Visitors (000) VEVO @ YouTube 17,339 Maker Studios Inc. @ YouTube 10,305 FullScreen @ YouTube 9,260 Warner Music @ YouTube 7,808 Machinima @ YouTube 6,662 Som Livre @ YouTube 5,435 *YouTube Partner Reporting BroadbandTV @ YouTube 3,714 based on online video content viewing and does not include ygent @ YouTube 3,305 claimed user-generated content deckdisc @ YouTube 2,804 band @ YouTube 2,375 © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012, Brazil 6+ 36
  • 37. Top Online Video Content PropertiesFacebook gains more than 400% 408% Brazil Top Online Video Content Properties by % Growth 318% 172% 136% 86% 34% 1% -2% -7% © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2011 vs. December 2012, Brazil 15+ 37
  • 38. Facebook Gaining Space Among Main Video Players in Other Markets 70,000 Facebook % Change by 39% Unique Visitors 60,000 50,000 40,000 30,000 408% 20,000 64% 10,000 Dec-2011 0 Dec-2012 Brazil U.S. U.K. © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2011 vs. December 2012, Brazil 15+ 38
  • 39. #FiFBrasilSEARCH © comScore, Inc. Proprietary.
  • 40. Argentina Leads The Way With Most Searches per Searcher in LatAmSearchers in Brazil searched 142 times on average during December 165.3 161.8 148.7 145.9 145.4 145.3 141.7 Searches per Searcher 93.3 © comScore, Inc. Proprietary. Source: comScore, qSearch, December 2012, Latin America 15+ 40
  • 41. Brazilians Search on Facebook and MercadoLibreNot Just Search Engines Searches per Searcher Google Sites 43,802 129,6 FACEBOOK.COM 19,267 4,6 MercadoLibre 14,095 11,8 Terra - Telefonica 13,523 4,4 Ask Network 11,167 4,4 Microsoft Sites 8,521 8,6 UOL 5,791 3,3 Buscape Company 5,294 3,0 Yahoo! Sites 4,811 5,9 Globo 3,803 2,8 Unique Searchers (000) © comScore, Inc. Proprietary. Source: comScore, qSearch, December 2012, Brazil 6+ 41
  • 42. MULTIPLE DEVICE USAGE © comScore, Inc. Proprietary. 42
  • 43. Device Share of Page ViewsMobiles and Tablets are Gaining on PC for Content Consumption 0% 0% 0% 0% 1% 2% 1% 2% 5% 5% Other 9% 3% Tablet Mobile PC 98% 93% 85% 95% Dec - 11 Dec - 12 Dec - 11 Dec - 12 © comScore, Inc. Proprietary. Source: comScore Device Essentials, December 2012, Brazil, 15+ 43
  • 44. Brazil Traffic Share Trend: Mobile Devices & Tablets Are SteadilyGrowing in Terms of Total Page Views 100.0% 98.0% 96.0% 94.0% 92.0% 90.0% 88.0% 86.0% 84.0% 82.0% 80.0% PC Mobile Tablet Other © comScore, Inc. Proprietary. Source: comScore Device Essentials, December 2011 - 2012, Brazil, 15+ 44
  • 45. News and Information Category Consumption by Mobile Devices isGrowing Even Faster % Traffic Share Trend for News/Information Category 100% 98% 96% 94% 92% 90% Other 88% Tablet 86% Mobile PC 84% 82% 80% © comScore, Inc. Proprietary. Source: comScore Device Essentials, December 2011 - 2012, Brazil, 15+ 45
  • 46. #FiFBrasilONLINE ADVERTISING © comScore, Inc. Proprietary.
  • 47. The Majority of the Display Ads Served in Brazil are on Portals andSocial Media Sites Total Brazil 789,991,006 Portals 352,238,449 Social Media 274,068,465 Entertainment 101,384,159 Services 89,108,007 News/Information 48,613,550 Sports 33,609,581 Display Ad Impressions in Brazil (000) during 2012 Games 19,813,821 Lifestyles 18,213,549 Entertainment -… 14,775,283 Blogs 14,613,043 © comScore, Inc. Proprietary. Source: comScore Ad Metrix, 2012, Brazil 6+ 47
  • 48. Display Ads in Brazil Year 2012 by AdvertiserDafiti Was the Biggest Online Advertiser in 2012 Dafiti.com.br 25,203,912 Netshoes.com.br 23,857,375 Netflix, Inc. 9,274,274 Microsoft Corporation 9,066,021 MRV Engenharia e Participações S.A. 8,559,628 Telefonica Group 6,995,928 Display Ad Impressions in Pank! Negocios Online 6,778,475 Brazil (000) during 2012 America Movil S.A.B de C.V. 5,911,463 Google Inc. 5,520,456 The Point LLC 5,200,288 © comScore, Inc. Proprietary. Source: comScore Ad Metrix, 2012, Brazil 6+ 48
  • 49. December 2012 Display Ad Impressions by Publisher (Top Ten) FACEBOOK.COM 29,884,613 UOL 7,332,933 Display Ad Impressions in Globo 7,237,923 Brazil (000) Google Sites 3,666,963 December 2012 Microsoft Sites 3,642,588 Terra - Telefonica 3,499,807 Yahoo! Sites 1,810,589 R7 Portal 1,618,612 IG Portal 1,130,348 Grupo Abril 279,676 © comScore, Inc. Proprietary. Source: comScore Ad Metrix, December 2012, Brazil 6+ 49
  • 50. Ad Impressions in Facebook Saw 173% Growth During the Past Year 35,000 Facebook Display Ad Impressions in + 173% Brazil (MM) 30,000 29,885 25,000 20,000 15,000 10,000 10,951 5,000 0 © comScore, Inc. Proprietary. Source: comScore Ad Metrix, December 2011 - 2012, Brazil 6+ 50
  • 51. #FiFBrasilCONCLUSION © comScore, Inc. Proprietary.
  • 52. Key TakeawaysBrazil is the most engaged market in Facebook remains the leading social networkLatin America Social Networks capture the largest percentage ofConsumers in Brazil spend more than 27 consumers’ time in Brazil. Some of the engagementhours per month online on their PC, metrics are impressive, especially when comparedrepresenting the highest of all 8 Latin- with other markets and the worldwide average.American markets analysed. Real Estateand Education were the fastest growingcategories.Media landscape is fragmenting Online video continues to growPage views in Brazil are increasing to occur The online video consumption in Brazil grew 18on a smartphone or tablet. The adoption of percent in 2012. YouTube is still top video propertyinternet enabled devices is more and more followed by VEVO. Facebook clearly showing growthcontributing to a more fragmented digital as a platform for hosting and delivering video.media landscape. © comScore, Inc. Proprietary. 52
  • 53. 2013: Putting the Future in FocusADAPTABLE ANALYTICS REQUIREDThis past year saw digital media’s continued rise It’s the pinnacle of convenience for consumers,in prominence as part of peoples’ personal lives but an utter headache from an audienceand in business environments. Consumers are measurement and advertising analyticsquickly becoming platform agnostic in their digital standpoint. comScore has adapted to thismedia consumption and in today’s world they can changing digital world to become a trustedchoose when and how they’d like to consume resource for understanding cross-platformcontent. It might be that they started watching a consumer behaviour and enabling multi-platformfilm at home on their TV, continued watching it on unification of all data.their smartphone on the way to work, and finished Consumers have already adopted multiplewatching it in bed at night on their tablet. platforms and devices – 2013 is the year businesses need to follow if they desire a unified, platform-agnostic view of consumer behaviour. © comScore, Inc. Proprietary. 53
  • 54. #FiFBrasilBrazil DigitalFuture in Focus 2013Key Insights from 2012 and What They Mean for the Coming Year www.comscore.comMedia Requests: press@comscore.com www.facebook.com/comscoreinc www.facebook.com/comscoreinc @comScoreLATAM @comScore © comScore, Inc. Proprietary.
  • 55. #FiFBrasilMETHODOLOGY © comScore, Inc. Proprietary.
  • 56. Methodology and DefinitionsThis report utilises data from the comScore suite of products, includingcomScore Media Metrix Multi-Platform, comScore qSearch, comScore AdMetrix, comScore Video Metrix, and comScore Device EssentialscomScore Media MetrixThe comScore Media Metrix suite of syndicated products sets the standardfor digital audience measurement and media planning. Powered by UnifiedDigital Measurement™, the revolutionary measurement approach thatbridges panel-based and website server-based metrics to account for 100percent of a site’s audience, Media Metrix delivers the most accurate andcomprehensive suite of audience metrics, providing valuable demographicmeasures, such as age, gender, household income and household size.Media Metrix reports on more than 70,000 entities, with audiencemeasurement for 43 individual countries and 6 global regions, as well asworldwide totals.The comScore Media Metrix product suite includes individual productsutilised within this report including comScore Media Metrix Multi-Platform(Beta), comScore qSearch, comScore Ad Metrix and comScore VideoMetrix.http://www.comscore.com/Products/Audience_Analytics/Media Metrix © comScore, Inc. Proprietary. 56
  • 57. Methodology and DefinitionscomScore Device Essentials*comScore Device Essentials provides insight into digital traffic share acrossall devices worldwide, offering detail into device characteristics, connectiontype, and category consumption. The product is based on the comScoreUnified Digital Measurement (UDM) approach, measuring browser-basedpage views coming from computers, mobile, and other connected devicesto more than one million domains tagging with comScore.For more information, please visit:www.comscore.com/Products_Services/Product_Index/Device_Essentials *Please note that Device Essentials has undergone a methodological enhancement with © comScore, Inc. Proprietary. December 2012 data to account for additional connected devices. 57
  • 58. ABOUT COMSCOREcomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web,mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments.A preferred source of digital audience measurement, comScore offers a variety of on-demand software and customservices within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics andMobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™(CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN,France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, UniversalMcCann, Verizon, ViaMichelin and Yahoo!.STAY CONNECTEDwww.comscore.comwww.facebook.com/comscoreincwww.twitter.com/comScoreLATAMwww.linkedin.com/company/comscore-incwww.youtube.com/user/comscore © comScore, Inc. Proprietary. 58