PR. & Advertising in Social Media
Type 1

We

Type 2

Type 1.1

Pr. & Ad.
Content

Type 1.1

He

Type 2
Type 3

They

With...
PR.
•

•
http://knowledge.vayoclub.com/?p=687
http://prprofessional.blogspot.com/2013/01/pr-officer.html

AD.

Advertising...
We

facebook, twitter, youtube, g
oogle+

-
He

- http://www.ranarhan.com
- http://www.agoda.com
- http://www.truehits.net
They

- Google Adsense
- Facebook Boost post

-Ninebanner.com
-Bannerdd.com

http://www.prchecker.info
Types for Advertising with banner

https://support.google.com/adsense/answer/2953032
http://www.jonathanjeter.com/internet...
Target
Custome
One r
to
one
One to
Many
Many to

http://www.thaiall.com/article/promote.htm
SEO
• Search Engine Optimization

• SEO

-

-

-

http://static.googleusercontent.com/media/www.google.co.th/th/th/intl/th...
•
•
•
•
•

https://www.facebook.com/Rangsima26
https://www.facebook.com/zorkia
https://www.facebook.com/ajWiriya
https://w...
Case
Study
1

•
• DTAC
•
•
•

PR.
Disconnect to Connect
Silence of Love

http://www.youtube.com/watch?v=tmMRvuV2We4 (silen...
Case
Study
2

• Google glasses
• Nature gift
• Regency

http://www.youtube.com/watch?v=JSnB06um5r4 (google glasses)
Case
Study
3

•
•
•

Tag

•

https://www.facebook.com/media/set/?set=a.10151053416762272.447612.350024507271

AD.
Tag
Case
Study
4

[80 chars]

• Agoda.com
• Sypera.com
•
• Ragnarok
• Sawadee.com

https://www.facebook.com/advertising

faceb...
Case
Study
5

page)

(Cover

• Youtube.com 2560 * 1440
www.youtube.com/user/LakornHD3
• Google+ 1080 * 608
https://plus.go...
Case
Study
6

•

::

(Profile)
Case
Study
7

•

comment

like

share

•

•
•
•

+
post
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advertising & public relation on social media

  1. 1. PR. & Advertising in Social Media Type 1 We Type 2 Type 1.1 Pr. & Ad. Content Type 1.1 He Type 2 Type 3 They With We = Media He = Media Type 4 They = Media Updated : January 31,2014 http://www.thaiall.com/article/promote.htm Target 1 Target 2 Objective 1 2 Target 3
  2. 2. PR. • • http://knowledge.vayoclub.com/?p=687 http://prprofessional.blogspot.com/2013/01/pr-officer.html AD. Advertising) Public Relation)
  3. 3. We facebook, twitter, youtube, g oogle+ -
  4. 4. He - http://www.ranarhan.com - http://www.agoda.com - http://www.truehits.net
  5. 5. They - Google Adsense - Facebook Boost post -Ninebanner.com -Bannerdd.com http://www.prchecker.info
  6. 6. Types for Advertising with banner https://support.google.com/adsense/answer/2953032 http://www.jonathanjeter.com/internet-marketing-2/exploring-standard-ad-unit-sizes-google-adsense-120x600-skyscraper/ http://www.thaiall.com/article/promote.htm
  7. 7. Target Custome One r to one One to Many Many to http://www.thaiall.com/article/promote.htm
  8. 8. SEO • Search Engine Optimization • SEO - - - http://static.googleusercontent.com/media/www.google.co.th/th/th/intl/th/webmasters/docs/search-engine-optimization-starter-guide-th.pdf
  9. 9. • • • • • https://www.facebook.com/Rangsima26 https://www.facebook.com/zorkia https://www.facebook.com/ajWiriya https://www.facebook.com/profile.php?id=100002586330046 https://www.facebook.com/benyapa.ton ???
  10. 10. Case Study 1 • • DTAC • • • PR. Disconnect to Connect Silence of Love http://www.youtube.com/watch?v=tmMRvuV2We4 (silence of love)
  11. 11. Case Study 2 • Google glasses • Nature gift • Regency http://www.youtube.com/watch?v=JSnB06um5r4 (google glasses)
  12. 12. Case Study 3 • • • Tag • https://www.facebook.com/media/set/?set=a.10151053416762272.447612.350024507271 AD. Tag
  13. 13. Case Study 4 [80 chars] • Agoda.com • Sypera.com • • Ragnarok • Sawadee.com https://www.facebook.com/advertising facebook 110*80
  14. 14. Case Study 5 page) (Cover • Youtube.com 2560 * 1440 www.youtube.com/user/LakornHD3 • Google+ 1080 * 608 https://plus.google.com/u/0/10290 4910498297435158/ • Facebook 851 * 315 https://www.facebook.com/groups/1521253616 46471/ ::
  15. 15. Case Study 6 • :: (Profile)
  16. 16. Case Study 7 • comment like share • • • • + post
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