G. Do you think that the lifestyle of theinhabitants of your town or city reflectsbehavior that is in line with the concept ofsustainable development? In your opinion,what should be improved?“Capitalism normalizes, destroys, kills”Inscription on the wall of a building inBerlin-Prenzlauer Berg, a former eastBerlin district which is now one of themost popular districts in BerlinThomas Hagemeijer, iMBA applicant, April 2014 intake
The Hipster’s subculture, omnipresent in Berlin1, characterizesthe best the lifestyle of Berlin inhabitantsBerlin’s Hipster: lifestyle and thoughtsA Berlin HipsterTo what extend does this behavior reflect sustainable development?What is actually sustainable development?BikeAlternative lifestyleVegetarianGoing outIndependent musicAnti mainstreamFair trade1. Hipster Olympics (sport competition gathering hipsters around the world) took place in Berlin in 2012
Sustainable development can be defined around three pillars:social, environment and economicThe three pillars of sustainable developmentSocialEnvironmentEconomic■ Diversity■ Participation and social cohesion■ Awareness for sustainability■ Renewable energy and reducing fossil fuel emissions■ Organic farming and tree planting■ Recycling and better waste management■ Maintain a healthy balance with our environment■ Creating wealth while preserving ability of future generations to getaccess to wealth
Berlin inhabitants perform well on the social and environmentpillar, while being weak on the economic pillarBerlin’s Hipster: performance on sustainabilitySocialEnvironmentEconomic■ International city with cultural diversity■ Alternative cultureThe Berlin HipsterHigh performanceLow performance■ Bike as main transportation way■ Organic and vegetarian food culture■ Berlin is called the “Green” city■ High unemployment rate in Berlin■ Berlin’s resources partly rely on subsidiesgiven by the other regions of Germany
Berlin is an international city where alternative culture plays acritical roleSelected example on social aspects in Berlin Social Pillar■ Street art and bohemianlifestyle belong to Berlin■ There are around 150museums, 140 librariesand 60 theaters, makingberlin a world city forculture■ Pirates want moretransparency and standfor e-democracy■ Its members are part of“internet generation”:they want the freedom ofinformation■ One of Pirates motto:“Don’t trust any poster,get the info yourself!”■ No VIP areas in Berlin’sclubs: no hierarchyamong people■ Dress code is casual:atmosphere is morerelaxed, and people getmore together.Berghain club: a symbol of spiritof freedom in BerlinArt & Culture Politics NightlifeUrban art: a painting on abuilding in Berlin KreuzbergThe “pirates”: a successfulpolitical party in Berlin
Berlin is called the “green city” because nature is in the heartof the city5 facts which make Berlin a “green city” Environment PillarFewest carsper capita inGermanyCountlessnumber ofsolar-basedbusinessesMore than400,000 treesin the streets ofBerlinUrbanAgriculture:Planning AnIndustrial-SizedRooftop Farm30% of Berlin isgreen spaces,forest oragriculturallyusable areasPicture of Berlin main monuments, painted as a symbol in green
Berlin’s high unemployment rate makes the city’s economyunsustainableUnemployment rate and its consequences in Berlin Economic PillarSource: Berlin Chamber of Commerce and Industry (CCI)Germanyaverage7,7%13,6%BerlinUnemployment Rate in Berlincompared to Germany’s average%, year 2010 Berlin has the highest unemployment rate of allGermany’s regions Berlin is known as “Capital of poverty”: one out ofsix Berliners receives a social help (called “HartzIV”) from the State Purchasing power per inhabitant in Berlin is morethan 10% lower than country’s average Berlin’s economy is dependent on subsidiescoming from other regions
Hub forentrepreneursfrom throughoutthe world Perfectcombination of“hip” image withcheap rents anddevelopedinfrastructure Highestconcentration ofresearchers andacademics inGermany (percapita) Abundance of ITgraduates fromits 4 majorUniversitiesBerlin can improve its economy by developing its strengths:High-tech industry, start up creation and tourismThe future of Berlin’s economyHigh-tech industry Start up Creation Tourism Berlin hasbecome the thirddestination inEurope The number ofovernight stayssets a newrecord everyyearSustainable Economy
But Berlin must also find the right balance between developingits economy and keeping its unique spiritBalancing Economic development and Berlin imageEconomicDevelopmentBerlin’s unique spirit“The greatest culturalextravaganza that one couldimagine”David Bowie, singer“Berlin is poor, but sexy"Klaus Wolwereit, current majorof Berlin“You are crazy, my child. Youmust go to Berlin”Franz von Suppe, composerHigher rents and higher cost ofliving in generalMaximize revenue for the citymeans less place for natureinside the cityEnd of communal living andfamous artist’s houses like the“Art House Tacheles”
Berliners have the right mindset to make Berlin an example of“sustainable city of the future” but need to fight for thatThe path to a sustainable future for BerlinersKeep thesame spiritFight againstthe threatsSuccessGentrificationIncrease of cost of livingSacrifice the natureDiversity of people……in communion with thenature……to make a greater worldAlternative“Get together”BikeOrganic food
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