Business Model Innovation - Cultural Heritage - Applied

Business Model Innovation Cultural Heritage AppliedBMICE Workshop, Sander Limonard; 8 december DISH 2011

2009 The Canvas – What else?

2009 Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis The Canvas – What else?

“ Really helps me connect the pieces of the puzzle” Hypothesis Hypothesis Hypothesis“ Inspirational!” Hypothesis Hypothesis “I can’t get my manager to use it” General impression....

The Business Model generator himself

Vision/ Mission Strategy Business Model OperationsPositioning of Business model concept

Next to other obstacles, one is lack of tooling1. Little guidance how to embed in formal decision making2. Little guidance on how to link design to redesign3. Informal link between design process and validation The problem, as we see it

* This presentation covers the 4 of the 7 steps. For a full description see www.bmice.nl Toolbox/ agenda*

1. Business Model mapping

iteCase: “Amersfoort on the map”

“Amersfoort on the map”* Tourist Tourist channels Schools channels Schools Schools Edu Content Edu Game Game* The Initial Business Model Canvas as designed by Archief Eemland, boiled down to key design choices

2. Defining propositions

“Amersfoort on the map” Tourist Schools channels Schools EduContent Edu Game Game

“Amersfoort on the map” Historic walks at your fingertips Edu Game Extra curricular Schools Schools historic gameSchools Content

3 initial propositions• Disclosing local cultural heritage to enthousiasts led by Archief Eemland• Catering to tourists with a guide to heritage (includes city walks) led by Archief Eemland• Educational game to be used by schools led by Archief Eemland Propositions to validate

3. Fit/Viability Check

Source: Tjan, 2001 Portfolio Innovation Check

………………(Business model heatmap assessment & Analysis) To work

Tourist guidance Disclosure Edu GameSource: Tjan, 2001 Results first check

4. Setting a new course

………………(Redesign Business Models for propositions based on heatmap and PITCH ) To work

3 Final propositions• Scalable generic platform (led by partner) to other heritage institutions• Scalable generic app (led by partner), comes in package with platform• Scalabe touchtable (led by other partner) for heritage institutions (in package) AND for rent for other b2b clients End result

www.bmice.nlSander.limonard@thaesis.nlThank you

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Business Model Innovation - Cultural Heritage - Applied

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