Bookishness: A Model of Publishing
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Bookishness: A Model of Publishing



A presentation made to the Book Manufacturers' Institute November 5, 2012

A presentation made to the Book Manufacturers' Institute November 5, 2012



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Bookishness: A Model of Publishing Bookishness: A Model of Publishing Presentation Transcript

  • BookishnessA Model of Publishing in the Age of Ebooks Thad McIlroy November 5, 2012
  • A Bit About Thad Started in trade publishing in 1977 Consulting for 25 years on publishing and technology. 18 books; 300+ articles.
  • Our Session Banish the bad news People have rediscovered the joy of reading! A great time to forge partnerships between print & digital I call it “Bookishness” – what makes a book a book?
  • Banish the Bad News Bears Shrinking markets Both chain and independent bookstores in trouble Ebooks replacing printed books Premium production & printing moving offshore
  • Banish the Bad News Steady print markets; digital exploding Chain bookstores holding steady; solidly profitable (except for digital) Ebooks augmenting printed books Premium production & printing moving offshore. OK, that’s true: but let’s focus on what we do best...
  • There’s Gobs of Good News More readers than ever Book readers cheerfully pay for books! 293 new publishing startups since 2008  Smart people working on innovative ideas An explosion of new ereaders and tablets hungry for good content Printing companies already have presses in place
  • People haverediscovered thejoy of reading
  • The Sales ReportJuly 2012: It doesn’t get much better than this! Trade sales of $523 million were up 12% Ebook sales at $138 million, up 62 percent YTY  Ebooks are 25% of trade sales
  • Yet Just a Fraction of the Total
  • Higher Ed Won By Best-Managed
  • Environmentalism You’ve lost the battle when you hear people saying “well at least I didn’t kill a tree to read that book.” Trees are just another cash crop like corn or carrots No one ever says “Do you realize how many carrots were killed to make that carrot cake?”
  • Cory Doctorow Innovates
  • The Goon Squad
  • The Goon Squad + PowerPoint
  • Old Mr. Smiley
  • Mr. Smiley Reborn
  • Celebrating Book Covers
  • Reading at the Leading Edge Craig Mod Designing Books in the Digital Age
  • A Short History of Production  Magenta Stencil duplicator, 1880  Cyan Spirit duplicator, 1923  Black Laser printer, 1969  Yellow Inkjet printer, 1976
  • The Emphatic Bookshelf
  • Jonathan Safran Foer
  • The Concise Book of VisaApplication Forms
  • Textbooks are Troubled Look at tablet adoption rate both in K-12 and higher ed Take a look at both Inkling Habitat and Apple’s iBooks Author and see what you think the future of textbook publishing is Also delve into open courseware, MOOCs, state licensing and more
  • But Other Opportunities Abound As of last night on, 25% of the top 20 bestselling books have no print equivalent (5/20) Too many new/novice self-published authors have lost sight of how important the print version of their book can be  75% of sales  Cataloging in publication  Library sales
  • Many Motivations
  • Start Partnering Writers’ associations Designers (AIGA) Independent publishers International publishers International retailers Paper and ink companies
  • Recommendations Two-pronged: 1. Spur innovation 2. Teach book appreciation Embrace digitally fully Awards, and cash Support independent bookstores  The chains may have to look after themselves
  • This is a great time forinnovative book printersbecause the market forreaders and book buyersis growing.
  • Thank