Degree of rationality in buying decision. [email_address] High Extensive Problem Solving Buying Behavior Limited Problem Solving Buying Behavior Image Buying Behavior Sensual Buying Behavior Impulse Buying Behavior Routine Problem Solving Medium Low Logic Reasoning and Measurement High thinking Tangible High Feeling Intangible
This BMW reminding ad situated in the center of Moscow city is the biggest ad in Russia (probably the largest in the world). The square size is more than one and a half acres (6000 m2). It uses a number of full size cars stuck on the board with back lights and headlights turned on in the evening.