B2b Final

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    I want to take you back in time for a moment when what I call trendy men, smoking fat cigars and drinking way too expensive whiskey determined the one-way relationship what het media (expand to create the atmosphere of a smokey room with guys making decision.

    When you look at the marketing truisms we all believe, they are being challenged by the reality many in the industry chose to ignore. For example: In the US there was great excitement that the people who bought PVRs, actually watched 12% more television that those who didn’t. This was seen as great news for television as a medium. Unfortunately a study by the big six TV networks showed that 90% of these consumers adskip (a similar study in germany put this number a little lower: at 88.2%) In Europe, more than three quarters of germans are irritated by advertising, in which only 24% still watch it . Over half of the US consumers start avoiding products & services which overwhelm with advertising And to prove that this is a universal phenemenon, according to McKinsey 85% of Chinese stop watching TV during commercial breaks. So the experts are coming to the conclusion that the traditional marketing model is being challenged and CMO’s can see the day where it will no longer work. This is also confirmed by Jim STengel, the global marketing officer at P&G who goes on the record to say that “we’re applying antiquated thinking and work systems to a world of possibilities”. Sources B78% of germans ( ( GfK Marktforschung 25/05/2004) 54% of US consumers (Yankelovich Partners, June 2005) 85% of chines (McKinsey, 2006) Traditional model is broken: McKinsey Quarterly, 2005, Number 2

    And what was much, much worse for the trendy men smoking cigars, was that we didn’t like their advertising any more.

    Because there is still one trusted medium left in the world … and that medium … is ME

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    B2b Final - Presentation Transcript

    1. business b2b.com “ Expand your Business World Wide … ”
    2. This Presentation B2B web portal businessb2b.com , for the benefit and promotion of company and crating image in global market to get maximum inquiry. This portal is developed by Ishu Infonet Pvt. Ltd. The portal is like an online business directory service to promote your company and products. It is a bridge between companies for right business across world and some benefits like. [email_address]
    3. Our web home page [email_address]
    4. What is B2B?
      • On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers.
      • The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windshields, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction.
      [email_address]
    5. Why B2B?
      • Here is an example of the one that I use above.  If we begin to understand our customers, we can then understand how they buy?  One of the first things I encourage my customers to do is draw out the marketing funnel / buying process of their customers and then validate and test that theory.  It’s just a start to understand how they buy, we also have to understand why they buy, triggers, and how to relate to them throughout the buying process.
      • B2B site focus on Creating new relationships and Growing existing ones. To become relevant (and not obsolete) it’s important that we always keep the marketing / sales funnel in mind.
      [email_address]
    6. The knowledge, perceptions and feelings associated with something that has been given an identity (e.g., a name, look & feel) So, a brand can be a… Product Company Currency Service Group Activity Person Character Location Country Building etc. 200,000,000 blogs >100,000,000 videos (65,000/day) www.ebay.com 21 Nov 2006 14,463,346 auctions Almost 4,000,000 articles (10 languages) [email_address]
    7. Never asume that the first call is the final call. It depends on the convincing power to convert need into trial or purchase. [email_address]
    8. Traditional Supply chain [email_address]
    9. Developing competitive position through innovation & productivity [email_address]
    10. Reliance India Mobile [email_address] Productivity Low Low High High Marketing Innovation
    11. Reliance India Mobile Mobile in just Rs.500 Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM [email_address] Marketing Strategies to increase volume Productivity Low Low High High Marketing Innovation
    12. Reliance India Mobile Mobile in just Rs.500 Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM Large variety of mobiles with good features Price range to target all consumers New innovative services [email_address] Productivity Low Low High High Marketing Innovation
    13. LiVon [email_address] Productivity Low Low High High Marketing Innovation
    14. LiVon Unique Product Niche & Emotional Marketing Value for Money [email_address] Use any shampoo, a small quantity of LiVon is enough. Productivity Low Low High High Marketing Innovation
    15. Unique Product Niche & Emotional Marketing Value for Money LiVon Market leader with large users Large Women Consumers More benefits [email_address] Productivity Low Low High High Marketing Innovation
    16. businessb2b.com [email_address] Productivity Low Low High High Marketing Innovation
    17. businessb2b.com Creative and Innovative Brand Information on the home page within 24 hrs Very Good Features & Benefits [email_address] Productivity Low Low High High Marketing Innovation
    18. businessb2b.com Large Consumer Group More Innovative & Upgradate services More schemes and Benefits, [email_address] Creative and Innovative Brand Information on the home page within 24 hrs Very Good Features & Benefits Productivity Low Low High High Marketing Innovation
    19. We the marketing team [email_address]
    20. BRAND CONSUMER BENEFITS Here you will find Indian & International database of Importers, Exporters, Dealers, Manufacturers, Traders, Industrial Suppliers, Service providers, etc. Tie-up with 500 overseas portals. Company portal receives an average 1 lac page views per month. Leading sellers & buyers listing. Best quality product image & fastest video loading. Any time edit/delete existing video/Photos/Presentation and other company details. We have strong communication network, customer service, and administration to give global experience to your company. Will introduce Chat and Live SMS service very shortly to make it become interactive. More than 1000 product category/ subcategory included. 24×7 best business proposal and After Sales Service. Simple and fastest loading facility. [email_address]
    21. What’s new in businessb2b.com Differentiate from competitors Create preference for your offering Convey quality/trust Escape pressure to compete on price Build economic value [email_address]
    22. Our competition is with... alibaba.com Is the world's largest online business-to-business trading platform. Founded in 1999 by Ma Yun (Jack Ma), Alibaba.com as of March 31, 2009 Had more than 40 million registered users and 5 million virtual storefronts, And reaches buyers and sellers in more than 240 countries and territories. tradeindia.com National brand, as of today Registered Users : 11,90,238 customers Minimum registration charge 5000+ [email_address]
    23. of consumers don’t believe that companies tell the truth in advertisements 76% Yankelowich [email_address]
    24. THERE IS STILL ONE TRUSTED MEDIUM LEFT IN THE WORLD ALL THOSE WE COLLECTIVELY RESPECT And that is TRUST [email_address]
    25.  

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