Baird & Warner Marketing Strategy


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Our marketing plan combines award-winning website exposure, as well as a concentrated local grass roots focus. This strategy is implemented by a trained team of professional REALTORS that are highly successful in their market areas.

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Baird & Warner Marketing Strategy

  1. 1. Chicagoland’s Residential Real Estate Expert
  2. 2. What is most important to you? <ul><li>Marketing of the Property </li></ul><ul><li>Communication </li></ul><ul><li>Attracting Buyers </li></ul>
  3. 3. <ul><li>THE BEST PRICE </li></ul><ul><li>In the shortest amount of time </li></ul><ul><li>With the least amount of inconvenience </li></ul>We work with you to accomplish your goals, which results in getting you …
  4. 4. As your listing agent, I offer … <ul><li>Bigger Market </li></ul><ul><li>Better Market </li></ul><ul><li>Greater Market Know-How </li></ul>
  5. 5. <ul><li>The Largest Buyer Database </li></ul><ul><li>Baird & Warner HomeFinder has nearly 200,000 registered buyers, resulting in more buyers viewing your property </li></ul><ul><li> </li></ul><ul><li>Over 2.4 million homes shown monthly </li></ul><ul><li>Largest online real estate audience in all of Chicagoland, according to Alexa ® online traffic rankings </li></ul>Bigger Market Through the use of technology, we provide you with …
  6. 6. <ul><li>Baird & Warner Financial Services </li></ul><ul><ul><li>More qualified buyers view your home </li></ul></ul><ul><ul><li>Back-up financing option ensures qualified buyers </li></ul></ul><ul><li>Baird & Warner Title Services </li></ul><ul><ul><li>Order title for closing </li></ul></ul>Full-Service Real Estate Professionals Offer a Better Market By Using:
  7. 7. Greater Market Know-How … <ul><li>Negotiation Expertise </li></ul><ul><li>Home Enhancement </li></ul><ul><li>Smoother Transaction </li></ul>
  8. 8. … to test the market My responsibility …
  9. 9. Pricing Strategy Too Low Too High Competitive
  10. 10. price your home competitively I’m here to help you …
  11. 11. Elements of the Market Analysis <ul><li>Expired Listings were …….…… Market Rejects </li></ul><ul><li>Sold Properties are ……………. Past History </li></ul><ul><li>For Sale NOW ………….……… Your Competition </li></ul>
  12. 12. Our Goal … To get your home sold <ul><li>FOR THE BEST PRICE </li></ul><ul><li>In the shortest amount of time </li></ul><ul><li>With the least amount of inconvenience </li></ul>
  13. 13. Local Knowledge With Global Power Equals More Exposure <ul><li>22 convenient office locations </li></ul><ul><li>300 Chicagoland communities </li></ul><ul><li>Member of Leading Real Estate Companies of the World — World’s largest network of leading independent real estate firms </li></ul><ul><li>Relocation Experts </li></ul>
  14. 14. Maximum Listing Exposure on hundreds of websites, including: We Bring You Buyers From Across the Web
  15. 15. Baird & Warner is the largest independent broker in Illinois and the oldest in the nation, consistently ranking among the top 20 brokers in the United States. Staying Power <ul><li>10,210 families trusted Baird & Warner with their real estate needs </li></ul><ul><li>$4 billion in closed transactions </li></ul><ul><li>85 average days on market </li></ul>2007 Results
  16. 17. We Are A Team Together … we can get your home sold Let’s get started!
  17. 18. The Firstname Lastname Advantage <ul><li>I sell 90% of my listings </li></ul><ul><li>My average listing sells in 40 days </li></ul><ul><li>Top Office Producer 2005, 2006, 2007 </li></ul><ul><li>Member of Baird & Warner’s Founder’s Club </li></ul><ul><li>Marketing and Relocation Specialist </li></ul><ul><li>Continually upgrading skills through certified real estate courses </li></ul><ul><li>Member of the North Shore Board of REALTORS </li></ul>Sample
  18. 19. My Office Baird & Warner Office Name <ul><li>Conveniently located </li></ul><ul><li>State-of-the-art technology </li></ul><ul><li>Support from a team of experienced agents </li></ul><ul><li>Award winning office </li></ul>Sample Office Photo
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