REND               01 :   DEMOGRAPHIC CHAN GE               02:    INDIVIDUALISATION REACHE S A NEW S TA G E           EG ...
megatrendsMegatrends are long-term processes of transformation with a                 corporate environment are documented...
01 : 	DEMOGRAPHIC	CHANGE•	 Growing global population•	 Ageing populations•	 Declining populations in the West•	 Increasing...
02 : INDIVIDUALISATION	REACHES A NEW STAGE•	 Individualism, a global phenomenon•	 Changing relationship patterns: Few stro...
03 : SOCIAL AND	    CULTURAL DISPARITIES•	 Growing polarisation of the rich and poor•	 Precarious lifestyles becoming the ...
04 : REORGANISATION OF     HEALTHCARE SYSTEMS•	 Increasing health awareness and higher	 personal responsibility•	 Changing...
05 : CHANGES TO	GENDER ROLES•	 Breakdown of traditional gender roles•	 Increasingly important role played by women	 in the...
06 : NEW PATTERNS	    OF MOBILITY•	 Mobility increases worldwide•	 Barriers to mobility increase•	 Intermodal mobility pat...
07 : DIGITAL CULTURE•	 Digital technologies pervading and connecting	 all aspects of daily life•	 Greater differentiation ...
08 : LEARNING	    FROM NATURE•	 Natural structures and processes becoming	 a key characteristic of innovation•	 Bionics in...
09 : UBIQUITOUS	INTELLIGENCE•	 Transition towards cloud-based IT•	 New interfaces and intelligent environments•	 Emergence...
10 : TECHNOLOGY	CONVERGENCE•	 Miniaturisation and nanotechnology becoming	 key drivers of technology convergence•	 Dynamic...
11 : GLOBALISATION 2.0•	 Shift in the location of economic power centres•	 Volatile economy•	 Emergence of a global middle...
12 : KNOWLEDGE-BASED     ECONOMY•	 Rising levels of education around the world•	 Innovation as a key driver and competitio...
13 : BUSINESS	ECOSYSTEMS•	 New value-chain partnerships•	 System innovations•	 Business mash-ups—interfaces give rise to n...
14 : CHANGES IN THE     WORK WORLD•	 Highly dynamic and flexible working practices•	 New managerial and organisational pat...
15 : NEW CONSUMPTION     PATTERNS•	 Shifts in consumer spending and consumer preferences•	 Third World enjoying greater pr...
16 : ENERGY AND	RESOURCE REVERSAL•	 Growing energy and resource consumption•	 Strategic resource scarcities•	 Use of alter...
17 : CLIMATE CHANGE	AND ENVIRONMENTAL     IMPACTS•	 Rising temperatures and CO2 emissions•	 Growing risks posed by environ...
18 : URBANISATION• Strong growth of megacities and urban conglomerations• Greater structural problems in rural areas• Deve...
19 : NEW POLITICAL	    WORLD ORDER•	 China and India join the ranks of world powers•	 Crisis of Western democracies•	 New ...
20 : GLOBAL RISK SOCIETY•	 Growing vulnerability of technical and social infrastructures•	 Greater number of natural disas...
We Futurizeyour Business                Z_punkt The Foresight Company is a leading                strategy and foresight c...
CONTACTZ_punkt GmbH			The Foresight CompanyAnna-Schneider-Steig 250678 CologneGermanyfon +49.(0) 221.355 534.0fax 	+49.(0)...
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Zpunkt megatrends update-en

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Zpunkt megatrends update-en

  1. 1. REND 01 : DEMOGRAPHIC CHAN GE 02: INDIVIDUALISATION REACHE S A NEW S TA G E EG 03 : SOCIAL AND CU LT UR AL DISPARITI ES 04: REORGANISATION OF HEA LTHCAR E SYS T E MS 05 : CHANGES TO GENDE R RO LE S 06: NEW PATTE RN S OF MOBILITY 07: DIGITAL CU LTURE 0 8: LE ARNING FROM N ATURE 09: UBIQUITOUS INTELL IGENCE 10 : TE CHNOLO GY CONVERGENCE 1 1 : GLOBALISATION 2.0 12 : KNOW LEDGE-BASE D ECONOM Y 1 3 : BUSINES S ECOSYSTEM S 14 : CHANGE S IN THE WORK WORL D 15 : NEW CONSUMPTION PATT ERN S 16 : UPHEAVALS IN ENE RGY AND RESOURCES 17 : CL IMATE CHANGE AND ENVIRONM EN TAL I MPA C TS 18 : URBANI SATIONMEGATRENDS 19 : NEW PO LITI CAL WO RLD ORD ER UPDATE 20: GLOBAL RISK SOCIETY
  2. 2. megatrendsMegatrends are long-term processes of transformation with a corporate environment are documented with the help of scenarios.broad scope and a dramatic impact. They are considered to be Z_punkt offers a range of advice and a variety of workshops all sup-powerful factors which shape future markets. There are three char- ported by megatrends analysis that is tailored to each client’s needs:acteristics in which megatrends differ from other trends: STRATEGIC CHALLENGESTIME HORIZON Megatrends transform our environment. Therefore, we address theMegatrends can be observed over decades. Quantitative, empirical- key issue of what the future has in store for you. Is your companyly unambiguous indicators are available for the present. They can be really prepared for such change? And, what are the issues that needprojected – with high probabilities – at least 15 years into the future. more careful consideration at board level?REACH OPPORTUNITIES FOR GROWTH AND INNOVATION POTENTIALMegatrends impact comprehensively on all regions and actors – Megatrends drive markets of the future. As such, it is possible togovernments, individuals and their consumption patterns, but also draw conclusions systematically about future areas of growth. Mega-businesses and their strategies. trends provide inspiration in the early stages of the innovation pro- cess. However, they also assist in steering the creative efforts of yourINTENSITY OF IMPACT team down the right track.Megatrends cause fundamental, multidimensional transformationsof all societal subsystems, whether in politics, society, or economy. PORTFOLIO DEVELOPMENTTheir precise features vary according to the region in question. The interlinked effects of megatrends are often underestimated. The interplay between megatrends can often lead to rapid and disrup-As stabile drivers of global change, megatrends are often used as a tive changes in individual market sectors. You need to ask, therefore:starting point for strategic foresight. Critical uncertainties within the is your product portfolio prepared for the future in light of this fact? Z_punkt Megatrends
  3. 3. 01 : DEMOGRAPHIC CHANGE• Growing global population• Ageing populations• Declining populations in the West• Increasing migration streams• Demographic shifts Z_punkt Megatrends
  4. 4. 02 : INDIVIDUALISATION REACHES A NEW STAGE• Individualism, a global phenomenon• Changing relationship patterns: Few strong, many loose relationships• Complex biographies and identities• From mass markets to micro markets• Self-sufficiency and DIY-economics Z_punkt Megatrends
  5. 5. 03 : SOCIAL AND CULTURAL DISPARITIES• Growing polarisation of the rich and poor• Precarious lifestyles becoming the norm• Social fragmentation across different life situations• Competing and merging value systems Z_punkt Megatrends
  6. 6. 04 : REORGANISATION OF HEALTHCARE SYSTEMS• Increasing health awareness and higher personal responsibility• Changing disease patterns• Sharp increase in health expenditure — greater privatisation of costs• Reorganisation of the healthcare sector• New approaches to diagnosis and treatment• New converging markets Z_punkt Megatrends
  7. 7. 05 : CHANGES TO GENDER ROLES• Breakdown of traditional gender roles• Increasingly important role played by women in the workplace• Appreciation of social and communicative skills• Growing importance of a healthy work-life balance• New family structures and lifestyles Z_punkt Megatrends
  8. 8. 06 : NEW PATTERNS OF MOBILITY• Mobility increases worldwide• Barriers to mobility increase• Intermodal mobility patterns• Digital networking of traffic• New vehicle concepts and drive technologies• Intelligent logistics solutions Z_punkt Megatrends
  9. 9. 07 : DIGITAL CULTURE• Digital technologies pervading and connecting all aspects of daily life• Greater differentiation between digital lifestyles• Digital natives: New forms of social communication, participation and organisation• Web 3.0 is on its way Z_punkt Megatrends
  10. 10. 08 : LEARNING FROM NATURE• Natural structures and processes becoming a key characteristic of innovation• Bionics incorporated into design and technology• Swarm intelligence• Influence of biology on production systems— decentralisation and the closed-loop economy Z_punkt Megatrends
  11. 11. 09 : UBIQUITOUS INTELLIGENCE• Transition towards cloud-based IT• New interfaces and intelligent environments• Emergence of the Internet of Things• Creation of intelligent infrastructures• Breakthroughs in artificial intelligence and robotics Z_punkt Megatrends
  12. 12. 10 : TECHNOLOGY CONVERGENCE• Miniaturisation and nanotechnology becoming key drivers of technology convergence• Dynamic innovation for new materials and construction methods• Expansion of biotechnology• Greater NBIC-convergence to achieve the vision of a »second nature« Z_punkt Megatrends
  13. 13. 11 : GLOBALISATION 2.0• Shift in the location of economic power centres• Volatile economy• Emergence of a global middle class• Globally fragmented and distributed value chains• Globalised flow of capital – Unrestrained financial sector Z_punkt Megatrends
  14. 14. 12 : KNOWLEDGE-BASED ECONOMY• Rising levels of education around the world• Innovation as a key driver and competition factor• Data and knowledge-based value creation• New global knowledge elite—the creative class• Lifelong learning Z_punkt Megatrends
  15. 15. 13 : BUSINESS ECOSYSTEMS• New value-chain partnerships• System innovations• Business mash-ups—interfaces give rise to new markets• Creation of the fourth sector• Complexity management Z_punkt Megatrends
  16. 16. 14 : CHANGES IN THE WORK WORLD• Highly dynamic and flexible working practices• New managerial and organisational patterns• Collaborative methods of working• Advances in automation Z_punkt Megatrends
  17. 17. 15 : NEW CONSUMPTION PATTERNS• Shifts in consumer spending and consumer preferences• Third World enjoying greater prosperity• Catch-up consumption in newly-industrialised countries• Sustainable consumption in the West• Change in buying habits —hybrid and virtual models• Growing importance of collaborative consumption Z_punkt Megatrends
  18. 18. 16 : ENERGY AND RESOURCE REVERSAL• Growing energy and resource consumption• Strategic resource scarcities• Use of alternative sources of energy and renewable resources• Revolution in resource efficiency• Decentralised infrastructures Z_punkt Megatrends
  19. 19. 17 : CLIMATE CHANGE AND ENVIRONMENTAL IMPACTS• Rising temperatures and CO2 emissions• Growing risks posed by environmental problems in newly-industrialised and developing countries• Increased food shortages• Stricter regulations• Cleantech investments• Strategies for mitigating and adapting to climate change Z_punkt Megatrends
  20. 20. 18 : URBANISATION• Strong growth of megacities and urban conglomerations• Greater structural problems in rural areas• Development of adapted infrastructure solutions• Sustainable urban development• New forms of residence, living and participation Z_punkt Megatrends
  21. 21. 19 : NEW POLITICAL WORLD ORDER• China and India join the ranks of world powers• Crisis of Western democracies• New strategic alliances in a multipolar world• Transformation of systems• Africa awakes Z_punkt Megatrends
  22. 22. 20 : GLOBAL RISK SOCIETY• Growing vulnerability of technical and social infrastructures• Greater number of natural disasters• Asymmetric conflicts• Global organised crime and cybercrime• Surveillance and monitoring in the transparent society Z_punkt Megatrends
  23. 23. We Futurizeyour Business Z_punkt The Foresight Company is a leading strategy and foresight consultancy, operating inter- nationally and focussing on strategic future issues. We are experts in corporate foresight – the translation of findings derived from trend and futures research into prac tical advice to assist with strategic management. With value-orientated advice at the heart of all our activities, Z_punkt shapes strategic future dialogues and supports companies to make the most of sustainable future markets.
  24. 24. CONTACTZ_punkt GmbH The Foresight CompanyAnna-Schneider-Steig 250678 CologneGermanyfon +49.(0) 221.355 534.0fax +49.(0) 221.355 534.22www.z-punkt.deinfo@z-punkt.de© Z_punkt GmbH, The Foresight CompanyDesign: www.informationdesign.dePhotograph on p. 20: Jan Michels/idw
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