Social Media: Getting the Word Out in the New Information Age Panelists: David Neff, American Cancer Society Heidi Adams, Planetcancer.org Connie Reece, Every Dot Connects Moderator: Tim Wilson, Bulldog Solutions

What is social media? Why should I care? How do I get started?

What is social media?

Why should I care?

How do I get started?

Social (+) Media = <Nothing New> + The Internet (2.0) Image credits: www.flickr.com/photos/briansolis/ and www.flickr.com/photos/jurvetson/

The Conversation The Art of Listening, Learning, and Sharing

Web 2.0 on Planet Cancer Heidi Adams Founder / Executive Director

The Who and the Why Audience Young adults in their 20s and 30s who have or have had cancer Goal CONNECTION: Create a community of peer support, a voice, and a distinct group identity for young adults with cancer

Audience

Young adults in their 20s and 30s who have or have had cancer

Goal

CONNECTION: Create a community of peer support, a voice, and a distinct group identity for young adults with cancer

How? (And how MUCH?) Option 1 Totally custom social networking solution $35,000- $50,000 Option 2 Beta test custom solution adapted from another market Free--for now. Option 3 Ning ≈ $50/month + cost of some basic initial customization

Option 1

Totally custom social networking solution

$35,000- $50,000

Option 2

Beta test custom solution adapted from another market

Free--for now.

Option 3

Ning

≈ $50/month + cost of some basic initial customization

www.ning.com

Why we chose Ning Off-the-shelf, customizable platform with lots of features and ready support Cheap Potential networking among hundreds of thousands of other Ning communities Did we mention cheap? Familiar interface á la MySpace Constantly updating and improving based on user feedback Aaaaaand……cheap. :-)

Off-the-shelf, customizable platform with lots of features and ready support

Cheap

Potential networking among hundreds of thousands of other Ning communities

Did we mention cheap?

Familiar interface á la MySpace

Constantly updating and improving based on user feedback

Aaaaaand……cheap. :-)

For the extra $50/month… Remove Ning promotion links Remove ads Use your own domain name without “Ning” (ex: myplanet.planetcancer.org ) Buy more storage and bandwidth

Remove Ning promotion links

Remove ads

Use your own domain name without “Ning” (ex: myplanet.planetcancer.org )

Buy more storage and bandwidth

My Planet - main page

My Planet -

main page

Some cool features….

Some cool features….

Personal pages

Groups

Forum

Other cool features Real-time activity stream (member/site) Viral widgets / network badge Facebook integration

Real-time activity stream (member/site)

Viral widgets / network badge

Facebook integration

Upsides Support on demand, 24/7 Ability for young adult user to define their own experience through groups and multiple methods of communication Everyone gets to tell their own story in their own way Faster, more effective promotion of PC activities, opportunities

Support on demand, 24/7

Ability for young adult user to define their own experience through groups and multiple methods of communication

Everyone gets to tell their own story in their own way

Faster, more effective promotion of PC activities, opportunities

Downsides Registration is with Ning username only Template limitations Ended up with two separate and not-so-equal sites

Registration is with Ning username only

Template limitations

Ended up with two separate and not-so-equal sites

Challenges of My Planet Staying ahead of the dynamic evolution of boundaries Great communication among members not always a plus for organization Maintaining strong organizational presence Privacy concerns Keeping up with “housekeeping”

Staying ahead of the dynamic evolution of boundaries

Great communication among members not always a plus for organization

Maintaining strong organizational presence

Privacy concerns

Keeping up with “housekeeping”

My Planet by the numbers 2,111 registered users and growing! (90 last week) Average time on site - 9:12 Almost 20,000 visits / month 1,307 forum topics 2,027 blog posts 141 groups

2,111 registered users and growing! (90 last week)

Average time on site - 9:12

Almost 20,000 visits / month

1,307 forum topics

2,027 blog posts

141 groups

Impact on Planet Cancer community Interaction has exploded Much stronger bonds developed among members Increased participation in face-to-face programs Faster, deeper promotion of PC activities, opportunities, fundraising

Interaction has exploded

Much stronger bonds developed among members

Increased participation in face-to-face programs

Faster, deeper promotion of PC activities, opportunities, fundraising

At the end of the day… “ After seeing the &quot;$10.00-Donate!&quot; button on this website every time I use it, I decided to donate! After all, I am enjoying this new social network SO much! It is exactly what I wanted when I was first diagnosed three years ago. It didn't exist then, so I had to search for other ways of meeting young adults with cancer. Basically, this website is worth more than a co-pay, more than my deductible, and more than my doctor's fees. Thank you all for being here and finally providing the support I've been needing.” Blog posting prompted 3 more member donations within a day.

“ After seeing the &quot;$10.00-Donate!&quot; button on this website every time I use it, I decided to donate! After all, I am enjoying this new social network SO much! It is exactly what I wanted when I was first diagnosed three years ago. It didn't exist then, so I had to search for other ways of meeting young adults with cancer.

Basically, this website is worth more than a co-pay, more than my deductible, and more than my doctor's fees. Thank you all for being here and finally providing the support I've been needing.”

Blog posting prompted 3 more member donations within a day.

Social Media for Social Good presented by David J. Neff

Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.

Social Media needs to be defined as a group think mentality around your message.

People are going to talk about your message.

Deal with it. Encourage it.

http:// www.youtube.com/watch?v =7DdkLMGtQnM

http:// www.youtube.com/watch?v =7DdkLMGtQnM

By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News )

By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News )

“ Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”

“ Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”

SharingHope.TV - Features Upload video, photos, audio and artwork Twice the space of YouTube for your videos Users can leave comments to each other and rate videos Simple Help videos explain how to create and upload video National launch partner with relayforlife.org Ability to post videos on Facebook, MySpace, Typepad, Blogger, The LINK and Societyconnect.org

Upload video, photos, audio and artwork

Twice the space of YouTube for your videos

Users can leave comments to each other and rate videos

Simple Help videos explain how to create and upload video

National launch partner with relayforlife.org

Ability to post videos on Facebook, MySpace, Typepad, Blogger, The LINK and Societyconnect.org

SharingHope.TV - Benefits Helps our constituents share their story (no bus needed) Helps move the mission by sharing stories from real people Helps showcase our events and how they work Every video has the option to donate (Fundraising) Shows that non-profits can do bleeding edge technical work Showcases the power of Futuring and Innovation grants

Helps our constituents share their story (no bus needed)

Helps move the mission by sharing stories from real people

Helps showcase our events and how they work

Every video has the option to donate (Fundraising)

Shows that non-profits can do bleeding edge technical work

Showcases the power of Futuring and Innovation grants

retention Admin/HR revenue / growth Sales/Bus Dev efficiency Operations implementation, security, integration Tech Geeks cost/convo or revenue/convo Finance # of conversations (neg and pos) Communications # of leads generated Marketing Aggregate view Top (CEO) Influential Metrics X Factor

What Can you take home about Cost Effective Social Media?

What Can you take home about Cost Effective Social Media?

Google Analytics, Summize.com, Compete.com, Tweetscan.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com,

Google Analytics, Summize.com, Compete.com, Tweetscan.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com,

Thanks to Flickr users tonton and circleK for the use of their photos under CC license Thanks to Waggener Edstrom for graphic of old media Thanks to Greenlights for having me

Thanks to Flickr users tonton and circleK for the use of their photos under CC license

Thanks to Waggener Edstrom for graphic of old media

Thanks to Greenlights for having me

delicious.com/crossroadsconf