Your SlideShare is downloading. ×
0
Tim Wilsongilliganondata.com                     @tgwilson at #ACCELERATE
Flickr: sweetron@tgwilson at #ACCELERATE
Flickr: artnow@tgwilson at #ACCELERATE
ThinkDifferent                      Flickr: topgold  @tgwilson at #ACCELERATE
www                         Flickr: mikebaird      @tgwilson at #ACCELERATE
Flickr: 24815294@N03d@tgwilson at #ACCELERATE
Flickr: whatcouldgowrong / striatic@tgwilson at #ACCELERATE
Flickr: itzafineday / 42106306@N00 / evanosherow@tgwilson at #ACCELERATE
Flickr: wwworks@tgwilson at #ACCELERATE
CRM                  Flickr: marypaulose@tgwilson at #ACCELERATE
NO!   YES!                  Flickr: nestorlacle / iamratchet      @tgwilson at #ACCELERATE
Flickr: nestorlacle / volk@tgwilson at #ACCELERATE
Flickr: scobleizer@tgwilson at #ACCELERATE
Flickr: jdhancock@tgwilson at #ACCELERATE
Upcoming SlideShare
Loading in...5
×

Accelerate 2011-super-accelerator-tim wilson-final-post

1,539

Published on

Tim Wilson's 5-minute Super #ACCELERATE session from November 2011 #ACCELERATE conference in San Francisco, hosted by Web Analytics Demystified

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,539
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • gilliganondata.com10 years: Netgenesis Webtrends  Eloqua/Salesforce.com  GA/SC/Webtrends/CoremetricsLoveable (likeable) curmudgeongrandmaster of grump (Eric T. Peterson)http://www.flickr.com/photos/sweetron1982/2856240900/sizes/z/in/photostream/http://www.flickr.com/photos/sweetron1982/2856240900/http://blu-news.com/index.php/2010/02/grumpy-old-mengrumpier-old-men-blu-ray-review/
  • gilliganondata.com10 years: Netgenesis Webtrends  Eloqua/Salesforce.com  GA/SC/Webtrends/CoremetricsLoveable (likeable) curmudgeongrandmaster of grump (Eric T. Peterson)http://www.flickr.com/photos/sweetron1982/2856240900/http://www.flickr.com/photos/sweetron1982/2856240900/sizes/z/in/photostream/http://www.flickr.com/photos/sweetron1982/2856240900/http://blu-news.com/index.php/2010/02/grumpy-old-mengrumpier-old-men-blu-ray-review/
  • Increasingly complex (more implementations are “broken” than are working)Capturing less of the relevant data – scrambling to keep up with consumer shift to mobile/social – fragmentationIncreasingly under threat from consumer privacy concernsMainstreamWeb Analytics Platforms areFundamentally Brokenhttp://www.flickr.com/photos/artnow/385818375/sizes/l/in/photostream/http://www.flickr.com/photos/keoni101/5530280949/sizes/l/in/photostream/http://www.flickr.com/photos/laszlo-photo/1812013437/sizes/l/in/photostream/
  • http://www.flickr.com/photos/topgold/6216081759/
  • It’s not about the siteIt’s about peoples’ digital behaviorhttp://www.flickr.com/photos/mikebaird/3072645479/sizes/l/in/photostream/
  • http://www.flickr.com/photos/24815294@N03/5909889003/sizes/l/in/photostream/http://www.flickr.com/photos/familymwr/5112942164/http://www.flickr.com/photos/shankbone/6199719210/sizes/l/in/photostream/VOC systems do just this…http://www.flickr.com/photos/foxspain/3293845578/sizes/l/in/photostream/It’s not about capturing all visitors behaviorsIt’s about capturing more complete behaviors of a representative sample
  • It’s not about educating the masses to allow trackingIt’s about getting enough visitors to opt in to being trackedhttp://www.flickr.com/photos/whatcouldgowrong/4608963722/http://www.flickr.com/photos/wwworks/3195267875/sizes/l/in/photostream/http://www.flickr.com/photos/hamed/225868856/http://www.flickr.com/photos/striatic/2135057566/sizes/z/in/photostream/http://www.flickr.com/photos/soldiersmediacenter/4685688778/http://www.flickr.com/photos/carbonnyc/3135103537/http://www.flickr.com/photos/wwworks/3196112134/http://www.flickr.com/photos/striatic/2135057566/http://www.flickr.com/photos/notsogoodphotography/2141092203/http://www.flickr.com/photos/striatic/72786656/
  • VOC: people will opt in to giving you informationPanels: with a modest incentive, people will let you track their behavior across channelsBusiness Intelligence: a common key is a powerful thingStatistics: even without a perfect sample, powerful insights can be obtainedhttp://www.flickr.com/photos/itzafineday/302929685/sizes/m/in/photostream/http://www.flickr.com/photos/42106306@N00/4309398312/sizes/m/in/photostream/http://www.flickr.com/photos/evanosherow/2236952405/sizes/m/in/photostream/http://www.flickr.com/photos/whogiveahoot_/6011974229/http://www.flickr.com/photos/whogiveahoot_/6011974229/sizes/m/in/photostream/
  • http://www.flickr.com/photos/wwworks/3195267875/sizes/l/in/photostream/
  • http://www.flickr.com/photos/marypaulose/295058238/sizes/z/in/photostream/Everything you do on the siteConnecting you to your Facebook accountConnecting you to your Twitter accountConnecting you to your mobile devicesConnecting you to your home computerConnecting you to our CRM
  • Doesn’t matter – only need a sample (sample bias!)Incentivize them:Better site experience (access to content)Discounts – online or in-store$/EuroBitcoinshttp://www.flickr.com/photos/nestorlacle/463281104/sizes/o/in/photostream/http://www.flickr.com/photos/iamratchet/5118147255/sizes/l/in/photostream/http://www.flickr.com/photos/salty_soul/4736532265/
  • http://www.flickr.com/photos/volk/3923745152/sizes/l/in/photostream/http://www.flickr.com/photos/nostri-imago/2844842106/…and you can view the data we have on you and delete it at any time…
  • http://www.flickr.com/photos/scobleizer/4171576818/sizes/l/in/photostream/http://www.flickr.com/photos/jgoge123/5823716794/
  • http://www.flickr.com/photos/vmiramontes/3758615346/sizes/o/in/photostream/http://www.flickr.com/photos/jdhancock/3436974136/sizes/l/in/photostream/http://www.flickr.com/photos/hey__paul/6212784186/sizes/o/in/photostream/http://www.flickr.com/photos/9217224@N06/3338047798/sizes/o/in/photostream/
  • Transcript of "Accelerate 2011-super-accelerator-tim wilson-final-post"

    1. 1. Tim Wilsongilliganondata.com @tgwilson at #ACCELERATE
    2. 2. Flickr: sweetron@tgwilson at #ACCELERATE
    3. 3. Flickr: artnow@tgwilson at #ACCELERATE
    4. 4. ThinkDifferent Flickr: topgold @tgwilson at #ACCELERATE
    5. 5. www Flickr: mikebaird @tgwilson at #ACCELERATE
    6. 6. Flickr: 24815294@N03d@tgwilson at #ACCELERATE
    7. 7. Flickr: whatcouldgowrong / striatic@tgwilson at #ACCELERATE
    8. 8. Flickr: itzafineday / 42106306@N00 / evanosherow@tgwilson at #ACCELERATE
    9. 9. Flickr: wwworks@tgwilson at #ACCELERATE
    10. 10. CRM Flickr: marypaulose@tgwilson at #ACCELERATE
    11. 11. NO! YES! Flickr: nestorlacle / iamratchet @tgwilson at #ACCELERATE
    12. 12. Flickr: nestorlacle / volk@tgwilson at #ACCELERATE
    13. 13. Flickr: scobleizer@tgwilson at #ACCELERATE
    14. 14. Flickr: jdhancock@tgwilson at #ACCELERATE
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×