Career Vitality Casestudy

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This presentation is a case study in the brand development process we use with our small business clients.

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Career Vitality Casestudy

  1. 1. Career Vitality:an adventure in small business branding for print and web marketing<br />Whytespace Ltd.<br />Travis Whyte<br />
  2. 2. First Contact<br />
  3. 3. Initial Response<br />Hi Brian,<br />Thanks for your email, we really did enjoy working with Joe and his team here in Edmonton.<br />Regarding your needs, our team should be able to handle your needs as we have two graphic designers on staff, one with a print specialty and the other with a web specialty.<br />Just so we are on the same page, here are the pieces I have identified from your email…<br /> <br />1.       Logo design 5.       Websitedesign and development<br />2.       Business carddesign 6.       Website and email hosting<br />3.       Brochure/pamphletdesign 7.       Websiteaddress (domain) purchase<br />4.       Portable sign (sandwichboard) design<br />Of those, the only one I really need some more info on is the website.  Do you have any idea of the number of pages you will need?  Do you have any “fancy features” that would need to be built (quote forms, online payment, calendars, etc)?<br />Do you also have a timeline in mind for either the different pieces of the entire project?<br />Once I can get a solid picture of your needs, I will build you a quote that we can discuss further.  Feel free to give me a call Monday if you wanted to chat on the phone through some of these details.<br />
  4. 4. Via Phone<br />Introductions<br />Flesh out details<br />Audience<br />Market<br />Competitors<br />Confirm requirements<br />Print<br />Web<br />Email<br />Determine best-fit for designer<br />Site Marketing & Social Media Strategy<br />Ascertain personality type<br />
  5. 5. Quote Worksheet<br />
  6. 6. Branding Begins<br />
  7. 7. Logos: Round #1 (not presented)<br />
  8. 8. Logos: Round #2<br />
  9. 9. Logo: Final<br />
  10. 10. Logo Pack<br />
  11. 11. Business Cards<br />
  12. 12. On To the Web<br />
  13. 13. Photos & Graphics<br />www.istockphoto.com<br />
  14. 14.
  15. 15.
  16. 16. iStockPhotos - Purchased <br />
  17. 17. Site Map<br />Home<br />About<br />Our Programs<br />Career Development<br />Career Coaching Services<br />Retirement Coaching Services<br />Workshops/Seminars Description<br />Solutions<br />Resources<br />Contact<br />
  18. 18. Content<br />
  19. 19. Mockup: Homepage<br />
  20. 20. Mockup: Secondary Page<br />
  21. 21. Site Development<br />Purchase Domain Name<br />Install website framework<br />
  22. 22. Theme Coding<br />
  23. 23. Training & Handoff<br />
  24. 24. CMS Training<br />
  25. 25. CMS Training<br />
  26. 26. Mobile Publishing<br />
  27. 27. Mobile Publishing<br />
  28. 28. Mobile Publishing<br />
  29. 29. Site Deployment<br />
  30. 30. Final Steps: Keywords<br />
  31. 31. Final Steps: Google Analytics<br />
  32. 32. Final Steps: Google Site Submit<br />
  33. 33. It’s Alive!<br />
  34. 34. Post Launch<br />Confirm analytics emails<br />Referral to BubbleUp Marketing<br />Site Optimization<br />Search Engine<br />Calls to action<br />Site Marketing<br />Online ads (Facebook, Google, etc.)<br />Print-based promotions<br />Link dumping<br />One month follow-up<br />

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