Career Vitality Casestudy
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Career Vitality Casestudy

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This presentation is a case study in the brand development process we use with our small business clients.

This presentation is a case study in the brand development process we use with our small business clients.

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Career Vitality Casestudy Career Vitality Casestudy Presentation Transcript

  • Career Vitality:an adventure in small business branding for print and web marketing
    Whytespace Ltd.
    Travis Whyte
  • First Contact
  • Initial Response
    Hi Brian,
    Thanks for your email, we really did enjoy working with Joe and his team here in Edmonton.
    Regarding your needs, our team should be able to handle your needs as we have two graphic designers on staff, one with a print specialty and the other with a web specialty.
    Just so we are on the same page, here are the pieces I have identified from your email…
     
    1.       Logo design 5.       Websitedesign and development
    2.       Business carddesign 6.       Website and email hosting
    3.       Brochure/pamphletdesign 7.       Websiteaddress (domain) purchase
    4.       Portable sign (sandwichboard) design
    Of those, the only one I really need some more info on is the website.  Do you have any idea of the number of pages you will need?  Do you have any “fancy features” that would need to be built (quote forms, online payment, calendars, etc)?
    Do you also have a timeline in mind for either the different pieces of the entire project?
    Once I can get a solid picture of your needs, I will build you a quote that we can discuss further.  Feel free to give me a call Monday if you wanted to chat on the phone through some of these details.
  • Via Phone
    Introductions
    Flesh out details
    Audience
    Market
    Competitors
    Confirm requirements
    Print
    Web
    Email
    Determine best-fit for designer
    Site Marketing & Social Media Strategy
    Ascertain personality type
  • Quote Worksheet
  • Branding Begins
  • Logos: Round #1 (not presented)
  • Logos: Round #2
  • Logo: Final
  • Logo Pack
  • Business Cards
  • On To the Web
  • Photos & Graphics
    www.istockphoto.com
  • iStockPhotos - Purchased
  • Site Map
    Home
    About
    Our Programs
    Career Development
    Career Coaching Services
    Retirement Coaching Services
    Workshops/Seminars Description
    Solutions
    Resources
    Contact
  • Content
  • Mockup: Homepage
  • Mockup: Secondary Page
  • Site Development
    Purchase Domain Name
    Install website framework
  • Theme Coding
  • Training & Handoff
  • CMS Training
  • CMS Training
  • Mobile Publishing
  • Mobile Publishing
  • Mobile Publishing
  • Site Deployment
  • Final Steps: Keywords
  • Final Steps: Google Analytics
  • Final Steps: Google Site Submit
  • It’s Alive!
  • Post Launch
    Confirm analytics emails
    Referral to BubbleUp Marketing
    Site Optimization
    Search Engine
    Calls to action
    Site Marketing
    Online ads (Facebook, Google, etc.)
    Print-based promotions
    Link dumping
    One month follow-up