Your SlideShare is downloading. ×
0
Unleash the potential of your website Ten steps to make your website work for you
to unleash the potential of your website
Your Website’s Potential <ul><li>It is open  24x7, Worldwide! </li></ul><ul><li>Low Overhead/operating costs </li></ul><ul...
#1- Get your website up and running! <ul><li>Choose a  GOOD  Domain Name  </li></ul><ul><li>Choose an agency that can unde...
#2- Analyze your existing traffic <ul><li>Enable Web Tracking </li></ul><ul><li>Engage Analysis Tools </li></ul><ul><ul><l...
#3- Spy on your Competition! <ul><li>Find Related/Competing Sites </li></ul><ul><ul><li>Inurl:keyword </li></ul></ul><ul><...
#4- Get the prime location <ul><li>Build a “Search Engine Friendly” website </li></ul><ul><li>Identify relevant Keywords <...
#5 - Engineer your Webpage for ROI <ul><li>Set your Goals </li></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Convers...
#6 - Increase your “Trustworthiness” <ul><li>“ Link” Building Strategy </li></ul><ul><ul><li>helps increase Google PR </li...
#7-Promote your site! <ul><li>PR submission campaigns </li></ul><ul><li>Letterheads/Name cards/email signatures </li></ul>...
#8-Be Interactive <ul><li>Feedback Forms </li></ul><ul><li>Surveys, Contests, Polls </li></ul><ul><li>Blogs/bulletin board...
#9-Keep them Coming Back <ul><li>Update your content  REGULARLY </li></ul><ul><li>Provide links to related sites </li></ul...
#10- Measure, Confirm & Correct <ul><li>Do Web analysis on a regular basis </li></ul><ul><ul><li>Conditions Change.  </li>...
About Pixel Studios a Digital Communication Agency offering world-class Web & Interactive Services.  We Transform brand me...
<ul><li>Year of Incorporation : 1998 </li></ul><ul><li>CEO : Mr TG Srinivasan </li></ul><ul><li>Employee Strength : 50 + <...
Let’s Make It Work. Pixel Studios Private Limited  Plot No.1833, 1st Floor, 18th Main Road,  Anna Nagar (W), Chennai - 600...
Upcoming SlideShare
Loading in...5
×

Unleash the potential of your website

2,195

Published on

This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency.

This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,195
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Unleash the potential of your website "

  1. 1. Unleash the potential of your website Ten steps to make your website work for you
  2. 2. to unleash the potential of your website
  3. 3. Your Website’s Potential <ul><li>It is open 24x7, Worldwide! </li></ul><ul><li>Low Overhead/operating costs </li></ul><ul><li>Supports Self-Service </li></ul><ul><li>Generates Leads/Memberships </li></ul><ul><li>Data Mine Web-traffic Data </li></ul><ul><li>Augments your company’s prestige and image </li></ul>
  4. 4. #1- Get your website up and running! <ul><li>Choose a GOOD Domain Name </li></ul><ul><li>Choose an agency that can understand your business and target market to maintain your online communication </li></ul><ul><li>Plan your content well </li></ul><ul><li>Study your user preferences </li></ul>
  5. 5. #2- Analyze your existing traffic <ul><li>Enable Web Tracking </li></ul><ul><li>Engage Analysis Tools </li></ul><ul><ul><li>Commercial tracking software </li></ul></ul><ul><ul><ul><li>Unica.com, Clicktracks, Visitat, Webtrends </li></ul></ul></ul><ul><ul><li>FREE tracking software </li></ul></ul><ul><ul><ul><li>Onestat.com,firestats,statcounter, crazyegg, Blogflux </li></ul></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><ul><li>Quantcast </li></ul></ul></ul>
  6. 6. #3- Spy on your Competition! <ul><li>Find Related/Competing Sites </li></ul><ul><ul><li>Inurl:keyword </li></ul></ul><ul><ul><li>Intitle:keyword </li></ul></ul><ul><ul><li>Inanchor:keyword </li></ul></ul><ul><li>View Page Source </li></ul><ul><li>Find-out what they are highlighting </li></ul><ul><li>Observe how they communicate their business </li></ul>
  7. 7. #4- Get the prime location <ul><li>Build a “Search Engine Friendly” website </li></ul><ul><li>Identify relevant Keywords </li></ul><ul><li>Ask your agency to run a research and suggest the most “business yielding” keywords </li></ul><ul><li>“ Golden” Location=1 st page of Search Engines </li></ul>Agree Neutral Disagree DID YOU KNOW? 39% of users believe that Companies whose websites are listed on page 1 of search engines are ALSO the top companies in that domain.
  8. 8. #5 - Engineer your Webpage for ROI <ul><li>Set your Goals </li></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><ul><li>Subscriptions/Registrations </li></ul></ul><ul><ul><li>Comments/Feedbacks </li></ul></ul><ul><li>Get that first click </li></ul><ul><li>Call your audience to Perform an Action ( “Learn More”, “Help Me”, Choose”,“Compare”,“Next Step”) </li></ul><ul><li>Simplify Conversion Steps </li></ul>
  9. 9. #6 - Increase your “Trustworthiness” <ul><li>“ Link” Building Strategy </li></ul><ul><ul><li>helps increase Google PR </li></ul></ul><ul><ul><li>Adds referral traffic to your site </li></ul></ul><ul><ul><li>Deep vs Shallow </li></ul></ul><ul><li>Endorsements from Government/NGO bodies </li></ul><ul><li>Awards/Certificates </li></ul><ul><li>Privacy Policy </li></ul>
  10. 10. #7-Promote your site! <ul><li>PR submission campaigns </li></ul><ul><li>Letterheads/Name cards/email signatures </li></ul><ul><li>Join Blogs, mailing lists, user groups </li></ul><ul><ul><li>Digg,Technorati,Boing Boing </li></ul></ul><ul><li>Be Listed in Wikipedia </li></ul><ul><li>Register with online directories (streetDirectory.com.sg) </li></ul><ul><li>Include “Refer this Site” link </li></ul><ul><li>Provide “Subscribe/Join/Register” </li></ul>
  11. 11. #8-Be Interactive <ul><li>Feedback Forms </li></ul><ul><li>Surveys, Contests, Polls </li></ul><ul><li>Blogs/bulletin boards </li></ul><ul><li>Live Chat Increases Revenues </li></ul><ul><li>Toll Free Number </li></ul>
  12. 12. #9-Keep them Coming Back <ul><li>Update your content REGULARLY </li></ul><ul><li>Provide links to related sites </li></ul><ul><li>Provide useful tools (free?) </li></ul><ul><li>Consider Streaming Video or Audio </li></ul>
  13. 13. #10- Measure, Confirm & Correct <ul><li>Do Web analysis on a regular basis </li></ul><ul><ul><li>Conditions Change. </li></ul></ul><ul><ul><li>Competitors react. </li></ul></ul><ul><ul><li>Buyers’ habits change. </li></ul></ul><ul><ul><li>You need to be aware. </li></ul></ul><ul><li>Monitor your Site’s UP time </li></ul><ul><li>Tools: </li></ul><ul><ul><li>Online Site Validator </li></ul></ul><ul><ul><li>Smart Page Rank </li></ul></ul><ul><ul><li>Vulnerability Checker </li></ul></ul>
  14. 14. About Pixel Studios a Digital Communication Agency offering world-class Web & Interactive Services. We Transform brand messages into redefined interactive communications, tailored to cyber space & other electronic mediums. CREATE PROMOTE STRATEGIZE <ul><li>Website </li></ul><ul><li>Web Portals </li></ul><ul><li>Web Applications </li></ul><ul><li>2D Presentations </li></ul><ul><li>3D Animation </li></ul><ul><li>Corporate Films </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Web Design Consultancy </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Promotion Consultancy </li></ul><ul><li>Campaign Ideas </li></ul><ul><li>Performance Monitoring </li></ul><ul><li>Analysis and Improvement </li></ul>
  15. 15. <ul><li>Year of Incorporation : 1998 </li></ul><ul><li>CEO : Mr TG Srinivasan </li></ul><ul><li>Employee Strength : 50 + </li></ul><ul><li>Group Companies : Zoe´Advertising – A new age Advertising Agency </li></ul><ul><li> Pixel Avatar – An Online Design Agency </li></ul>About Pixel Studios Some Of Our Clients
  16. 16. Let’s Make It Work. Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India. Phone: 4266 0601 / 2618 0901
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×