• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Unleash the potential of your website
 

Unleash the potential of your website

on

  • 2,327 views

This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency. ...

This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency.

This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.

Statistics

Views

Total Views
2,327
Views on SlideShare
534
Embed Views
1,793

Actions

Likes
0
Downloads
5
Comments
0

8 Embeds 1,793

http://www.pixelite.in 1391
http://192.168.0.2 271
http://192.168.0.11 87
http://localhost 33
http://192.168.0.4 8
http://192.168.002 1
http://192.168.0.002 1
http://sys011 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Unleash the potential of your website Unleash the potential of your website Presentation Transcript

    • Unleash the potential of your website Ten steps to make your website work for you
    • to unleash the potential of your website
    • Your Website’s Potential
      • It is open 24x7, Worldwide!
      • Low Overhead/operating costs
      • Supports Self-Service
      • Generates Leads/Memberships
      • Data Mine Web-traffic Data
      • Augments your company’s prestige and image
    • #1- Get your website up and running!
      • Choose a GOOD Domain Name
      • Choose an agency that can understand your business and target market to maintain your online communication
      • Plan your content well
      • Study your user preferences
    • #2- Analyze your existing traffic
      • Enable Web Tracking
      • Engage Analysis Tools
        • Commercial tracking software
          • Unica.com, Clicktracks, Visitat, Webtrends
        • FREE tracking software
          • Onestat.com,firestats,statcounter, crazyegg, Blogflux
          • Google Analytics
          • Quantcast
    • #3- Spy on your Competition!
      • Find Related/Competing Sites
        • Inurl:keyword
        • Intitle:keyword
        • Inanchor:keyword
      • View Page Source
      • Find-out what they are highlighting
      • Observe how they communicate their business
    • #4- Get the prime location
      • Build a “Search Engine Friendly” website
      • Identify relevant Keywords
      • Ask your agency to run a research and suggest the most “business yielding” keywords
      • “ Golden” Location=1 st page of Search Engines
      Agree Neutral Disagree DID YOU KNOW? 39% of users believe that Companies whose websites are listed on page 1 of search engines are ALSO the top companies in that domain.
    • #5 - Engineer your Webpage for ROI
      • Set your Goals
        • Traffic
        • Conversions
        • Subscriptions/Registrations
        • Comments/Feedbacks
      • Get that first click
      • Call your audience to Perform an Action ( “Learn More”, “Help Me”, Choose”,“Compare”,“Next Step”)
      • Simplify Conversion Steps
    • #6 - Increase your “Trustworthiness”
      • “ Link” Building Strategy
        • helps increase Google PR
        • Adds referral traffic to your site
        • Deep vs Shallow
      • Endorsements from Government/NGO bodies
      • Awards/Certificates
      • Privacy Policy
    • #7-Promote your site!
      • PR submission campaigns
      • Letterheads/Name cards/email signatures
      • Join Blogs, mailing lists, user groups
        • Digg,Technorati,Boing Boing
      • Be Listed in Wikipedia
      • Register with online directories (streetDirectory.com.sg)
      • Include “Refer this Site” link
      • Provide “Subscribe/Join/Register”
    • #8-Be Interactive
      • Feedback Forms
      • Surveys, Contests, Polls
      • Blogs/bulletin boards
      • Live Chat Increases Revenues
      • Toll Free Number
    • #9-Keep them Coming Back
      • Update your content REGULARLY
      • Provide links to related sites
      • Provide useful tools (free?)
      • Consider Streaming Video or Audio
    • #10- Measure, Confirm & Correct
      • Do Web analysis on a regular basis
        • Conditions Change.
        • Competitors react.
        • Buyers’ habits change.
        • You need to be aware.
      • Monitor your Site’s UP time
      • Tools:
        • Online Site Validator
        • Smart Page Rank
        • Vulnerability Checker
    • About Pixel Studios a Digital Communication Agency offering world-class Web & Interactive Services. We Transform brand messages into redefined interactive communications, tailored to cyber space & other electronic mediums. CREATE PROMOTE STRATEGIZE
      • Website
      • Web Portals
      • Web Applications
      • 2D Presentations
      • 3D Animation
      • Corporate Films
      • Search Engine Optimization
      • Search Engine Marketing
      • Display Advertising
      • Affiliate Marketing
      • Social Media Optimization
      • Viral Marketing
      • Web Design Consultancy
      • Social Media Strategy
      • Promotion Consultancy
      • Campaign Ideas
      • Performance Monitoring
      • Analysis and Improvement
      • Year of Incorporation : 1998
      • CEO : Mr TG Srinivasan
      • Employee Strength : 50 +
      • Group Companies : Zoe´Advertising – A new age Advertising Agency
      • Pixel Avatar – An Online Design Agency
      About Pixel Studios Some Of Our Clients
    • Let’s Make It Work. Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India. Phone: 4266 0601 / 2618 0901