Pixel Studios introduces you to Internet Marketing


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The different aspects of Internet Marketing explained by Pixel Studios, a Digital Agency. The presentation is comprehensive & simple to get started on online branding efforts.

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Pixel Studios introduces you to Internet Marketing

  1. 1. Internet Marketing - an insight
  2. 2. Internet Marketing <ul><li>Manage and Build links across the internet to promote your website </li></ul><ul><li>Create online presence using social media </li></ul><ul><li>Connect to your existing customers </li></ul><ul><li>Attract potential prospects to the website </li></ul><ul><li>Keep track of your competitors’ online activity </li></ul><ul><li>Run powerful online campaigns </li></ul><ul><li>Generate Leads / Nurture them </li></ul><ul><li>Analyse performance & reap from continuous improvement </li></ul>
  3. 3. Internet Marketing <ul><li>Get in with a strategy </li></ul><ul><li>SEO ( Search Engine Optimisation ) </li></ul><ul><li>Social Media Optimisation </li></ul><ul><li>Corporate Blogging </li></ul><ul><li>Email Campaigns </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>Conversion Optimisation </li></ul><ul><li>Continuous Improvement </li></ul>
  4. 4. Internet Marketing <ul><li>Knowing the different ways to reach out to customers in the internet will not produce results, knowing what to do and how to promote is what makes campaigns succeed. Pixel Studios can help you evolve an exclusive Internet marketing strategy to meet your objectives. </li></ul><ul><li>  </li></ul><ul><li>Understanding your business objectives </li></ul><ul><li>Studying your customer’s online activity </li></ul><ul><li>Studying your competitor’s online activity </li></ul><ul><li>Evolving best ways to connect to your audience </li></ul>Strategy & Consulting
  5. 5. Search Engine Optimization <ul><li>Search Engine Optimization is the method by which you optimize your website keywords in such a way that the Search Engines identify and position your website on the top search pages, whenever a user searches a related term. </li></ul><ul><li>  </li></ul><ul><ul><li>Keyword Analysis </li></ul></ul><ul><ul><li>Competitor Analysis </li></ul></ul><ul><ul><li>Website Optimization </li></ul></ul><ul><ul><li>On Page Optimization </li></ul></ul><ul><ul><li>Off page optimization </li></ul></ul><ul><ul><li>Link Building </li></ul></ul>Internet Marketing
  6. 6. Social Media Optimization <ul><li>Social Media is the new revolution that has brought the customer and the business closer. Make strategic moves in the Social Media to attract, retain and communicate with customers and other stakeholders. </li></ul><ul><li>  </li></ul><ul><ul><li>Identity Creation </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Linkedin </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><li>Account Authorisation with secured password </li></ul></ul><ul><ul><li>Engage community with brand </li></ul></ul>Internet Marketing
  7. 7. Corporate Blogging <ul><li>Blogging is the way in which you can communicate with your customers and establish a good rapport. Our Copywriters can help you develop fresh content and manage your corporate blog. </li></ul><ul><li>  </li></ul><ul><ul><li>Create & Maintain Corporate Blog site </li></ul></ul><ul><ul><li>Generate Blogs on articles of interest </li></ul></ul><ul><ul><li>Blog Promotion </li></ul></ul>Internet Marketing
  8. 8. Email Campaigns <ul><li>A strategically messaged email campaign can amount to generating a good number of leads. We help you develop the message and design it to perfection. </li></ul><ul><li>  </li></ul><ul><ul><li>Evolve campaign for lead generation </li></ul></ul><ul><ul><li>Create landing pages & forms </li></ul></ul><ul><ul><li>Promote using email campaigns </li></ul></ul><ul><ul><li>Promote using social media networks </li></ul></ul>Internet Marketing
  9. 9. Search Engine Marketing <ul><li>Search Engine Marketing – Pay Per Click marketing is a great way to quickly get your site in front of potential customers. </li></ul><ul><li>  </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Sponsored Search Ads </li></ul></ul><ul><ul><li>Contextual Advertising </li></ul></ul><ul><ul><li>Bidding </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>Internet Marketing
  10. 10. Display Advertising <ul><li>Create a visual appeal in the areas where your customers choose to dwell. Engage them with creative and interactive display banners and increase your visibility online. </li></ul><ul><ul><li>Advertisement Campaigns & Medium </li></ul></ul><ul><ul><li>Banner Advertisements </li></ul></ul>Internet Marketing
  11. 11. Conversion Optimization <ul><li>Conversation Optimisation is the process of fine-tuning your website to lower bounce rate and lead a visitor to the action you want them to take. </li></ul><ul><ul><li>  Metrics Analysis </li></ul></ul><ul><ul><li>Usability Analysis </li></ul></ul><ul><ul><li>Landing Page Optimisation </li></ul></ul><ul><ul><li>Sales Funnel Optimisation </li></ul></ul><ul><ul><li>Testing for Performance </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>Internet Marketing
  12. 12. Analyze and Improve <ul><li>An in depth analysis on the campaigns and strategies will give valuable information which can be used to improvise on the results. We strive to learn from the past and improve performance in continual basis. </li></ul><ul><li>  </li></ul><ul><ul><li>Blog Analytics </li></ul></ul><ul><ul><li>Social Media Reach </li></ul></ul><ul><ul><li>Competitor Activity Analytics </li></ul></ul><ul><ul><li>Sources of Visits / Visits by Page </li></ul></ul><ul><ul><li>Continuous improvement </li></ul></ul>Internet Marketing
  13. 13. Integrated Internet Marketing Communications
  14. 14. Pixel Studios Consultancy Pixel Studios Online Marketing Consultancy
  15. 15. Our Clients
  16. 16. Partner with us. Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India. Phone: +91-44-4266 0601 / 2618 0901