Bringing Products to Market is Simple ... except for the discipline! Bringing Products to Market is Simple. Uncopyright. Reuse if you like.

1. Define the Offer … what do I sell? 2. Segment the Market … who am I talking to? 3. Define the Strategy … how do I sell? Bringing Products to Market is Simple. Uncopyright. Reuse if you like.

4. Target the Audience …do more to less 5. Define the Programs …how, when, where 6. Manage Execution …ROI anyone? Bringing Products to Market is Simple. Uncopyright. Reuse if you like.

7. Develop a System … standardize, automate and measure 8. Collect information ...do I know my customers? Bringing Products to Market is Simple. Uncopyright. Reuse if you like.

Bringing Products to Market simply Requires some Discipline Bringing Products to Market is Simple. Uncopyright. Reuse if you like.