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If only I knew …
 who will renew their service plan
 who will defect to the competition
 who will buy our new product
 who will become a highvalue customer
Sound familiar? To make better decisions as business people, we all wish we
could see into the future and deep into the hearts and minds of our customers.
In response to the wishes above, this article asks the question, “Suppose I knew
…, what would I do?” We will describe the process to translate the wish for
customer knowledge into actionable strategies and tactics.
Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.
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