1. A forum for entrepreneurs to Ideakick for your schoolpresent ideas they have fornew products and companies
2. What’s an Ideakick anyway?• A periodic event where anyone who wants to can “Startup Ideas on Steroids” present an idea for a new product or company to the group “The best tech meetup I’ve been to in a long time”• We all discuss it, debate it and offer our thoughts “Awesome! I highly recommend...”• You get to communicate your idea to a lot of “The premise behind the meetup people all at once is brilliant!”• You get a ton of feedback “Ur awesome!!” from the audience
3. You get the video from your pitch edited and processed for you
4. What do people get out of it?• Low barrier requirements of event allow everyone to participate• Objective feedback (i.e. non-friend/family) is hugely valuable and difﬁcult to get• Video allows people to watch their presentation, critique their performance and review the comments from the audience after the fact• Professional nature of the event and video production conveys a sense of value for each idea, and helps presenter more conﬁdently express their idea to others• Feedback component allows people to engage in a group dialogue as opposed to one-off conversations, fueling collaborative co-creation of concepts• Presenters and attendees leave event with feelings of enthusiasm and determination to pursue their idea and/or improve upon it
5. “The Valley is about the Interactions Not the Buildings”Steve BlankSerial Entrepreneur,Stanford Professor &Author Source: steveblank.com, A Visitor’s Guide to SIlicon Valley, Feb 22, 2011
6. A forum for entrepreneurs to Ideakick for your schoolpresent ideas they have fornew products andcompanies
7. Background• Colleges & Universities are increasingly recognizing the need for entrepreneurial programs and events that allow students to showcase the products and companies they are developing on campus• Ideakick has proven to be an interesting and valuable event for entrepreneurs, allowing them to present ideas they have for new products and companies in a supportive environment focused on group discussion and feedback• Conducting Ideakick events on campus allows a college or university to promote itself as being at the forefront of entrepreneurial activity and better attract students, faculty, donors and corporate partners• The Dir. of Entrepreneurship--if a school has one--doesn’t have the time to plan, organize, execute and follow up with all the aspects that running an event like Ideakick requires
8. Value Proposition• IdeakickEDU is a service that brings Ideakick events to your University• Turnkey: Provides Dir. of Entrepreneurship or other University leader an immediate turnkey solution and eliminates the need to recruit, hire, train and compensate full-time employee(s) who would otherwise be needed to produce Ideakick events• Risk Free: Removes all operational risk and gives University leadership conﬁdence that Ideakick style events will be organized, promoted and executed in a way that maximizes University objectives and attendee satisfaction• Innovative: Leverages the best practices of the very organization that created this category and is very much at the center of startup culture in Silicon Valley
9. Value Proposition• Promotion: Allows University to more easily promote its entrepreneurship program to trustees, alumni, the media, and other stakeholders• Mobile: Ideakick programming is location agnostic, meaning schools can choose to have events in various locations in conjunction with varied organizational goals they might have: • Example: A school based in Philadelphia might choose to conduct an Ideakick in Silicon Valley to gain the attention of technologists for its MBA program. • Example: A school based in upstate New York might choose to conduct an Ideakick in a major metro area like New York city where it has a substantial alumni base as a way to spur alumni activism and donor activity.
10. Program Specs• Licensing: License of Ideakick name and concept for University use• Branding: Creation and customization of University branded social media and event management accounts used to organize and promote school’s Ideakick programming (see next page for details)• Event Management: Scheduling, organization and management of all Ideakick events on your campus• Promotion: Pre and post event email marketing & promotion• Revenue: Event fee collection, reporting, accounting and funds transfer to school• Training: Training of University personnel & volunteers on event conduct• Video Production: Post event video editing, production & uploading
11. Creation of School Branded Assets• Branded Ideakick blog• Branded Vimeo account• Branded Twitter account• Branded Facebook page• Branded Eventbrite page• Branded Video Intro & Outro
12. Revenue & Fee Structure• Ticket Sales: University may at its discretion elect to charge an admission price for Ideakick events and retains all proceeds• Contract-Based: Ideakick charges a ﬂat fee for organization, management and production of all events on the University’s behalf. The contract can be terminated at any time, allowing schools to “try” the event at very low cost and risk.• Scalable: A ﬂexible payment structure the allows a University to increase the number of events it holds while at the same time decreasing the unit cost for each event.