Fishing for Ideas - Design Thinking applied

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Fishing for Ideas - Design Thinking applied

  1. 1. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking...e alguns métodos visuais para resolução criativa de problemas
  2. 2. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Multidisciplinar DT Iterative Design Process Creative Space
  3. 3. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  4. 4. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  5. 5. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Understand
  6. 6. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand ?
  7. 7. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Team Building
  8. 8. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Avaliação do Problema
  9. 9. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Criação de uma base comum de entendimento
  10. 10. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Redefinição do problema HMW
  11. 11. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Planeamento da fase de pesquisa
  12. 12. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Understand Motivação
  13. 13. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  14. 14. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Observe
  15. 15. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe
  16. 16. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Shadowing
  17. 17. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Entrevistas
  18. 18. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Desk Research
  19. 19. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Seting Invasion
  20. 20. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Surveys
  21. 21. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Observe Cluster Information
  22. 22. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Process UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  23. 23. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Synthesis
  24. 24. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis Personas Journey Map 1 Journey Map 2 Diagramas SWOT Análise Posicionamento Concorrência CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
  25. 25. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Personas
  26. 26. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 1
  27. 27. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Journey Map 2 CarlosCliente Artur Rui Preparação Encomendas Pedido compra Peniche Encomenda Compra em Lota Encomendas Ericeira Isabel Pedido compra Escolha de peixe Rocha & Jorge Factura Lota Peixe Lota + ClienteSeparação Encomendas João € Factura Outras Empresas Entrega Peniche-MARL Distribuição Ericeira € Pagamento Fornecedores Escolha e recolha de peixe €dinheiro clientes Carlos Artur €Cheques Deposito Folha de Caixa Compras/ Vendas + MARL Factura + Talões Depósito € Cheques + dinheiro ericeira + Gisa Cliente Bancos € Cheques € Artur Ida para MARL Talões Depósito + € Folha de Caixa
  28. 28. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks Diagramas
  29. 29. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Frameworks SWOT
  30. 30. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Synthesis/Padrões Análise de Posicionamento Concorrencial
  31. 31. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  32. 32. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Ideate
  33. 33. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate +
  34. 34. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm
  35. 35. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Brainstorm - Ponto de Vista
  36. 36. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Facebook Brainstorm
  37. 37. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Go for quantity Build on ideas of others Be visual
  38. 38. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Ideate Garage (Sea of ideas)
  39. 39. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  40. 40. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Prototype
  41. 41. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototype Cartazes Prototyping Methods Distribuição Mapa de Interacções Mapa de Interacções Mapa de Interacções
  42. 42. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Visualization Tangibilização
  43. 43. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Methods Quick and Dirty
  44. 44. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Prototyping Journey Map Distribuição
  45. 45. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
  46. 46. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Iteration Mapa de interacções
  47. 47. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test UNDERSTAND OBSERVE SYNTHESIS IDEATE PROTOTYPE TEST
  48. 48. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Test
  49. 49. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Test Prospecção
  50. 50. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
  51. 51. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Apresentação para validação
  52. 52. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Service Design
  53. 53. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Service Design
  54. 54. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Prospecção
  55. 55. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design Thinking Testing Ferramentas de apoio Controlo e avaliação
  56. 56. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Design ThinkingVisualização do Espaço
  57. 57. Project Flow Stress/Frustration Understand Observe PrototypeIdeate Test Mapping Emotions Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com Client meeting Peniche Kick-off Company History Client meeting Fisher lady Client meeting FB Idea selection Grocery Shop Service Development Educate 1st Deliveries Educate
  58. 58. Tiago Nunes e Rui Quinta Design Thinking | www.fishingforideas.wordpress.com www.fishingforideas.wordpress.com OBRIGADO tgnunes@gmail.com rui@ruiquinta.com

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