Top 10 email marketing tips for SEOs

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how can email help SEO

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Top 10 email marketing tips for SEOs

  1. 1. Top 10 Tips: Email Marketing by @TamaraGielen
  2. 2. Tamara WHO?
  3. 3. What I learned about SEO yesterday • “Social will kill SEO” • SEO isn’t sexy • Quality content is key • Spam makes SEO look bad • Hiring good SEOs is hard • SEO is not rocket science • It’s hard to explain to people what you do • There are not enough women in this industry (my observation)
  4. 4. Now replace SEO with EMAIL • Social will kill EMAIL • EMAIL isn’t sexy • Quality content is key • Spam makes EMAIL look bad • Hiring good EMs is hard • EMAIL is not rocket science • It’s hard to explain to people what you do • There are not enough women in our industry
  5. 5. What I also learned is this… SEOs are constantly looking for ways to: • Distribute/market their content • To understand your users/visitors • Get m.o.r.e. links
  6. 6. With that in mind, here’s how email can help SEO
  7. 7. Email is the #1 method for sharing content on the internet
  8. 8. Tip #1 Make friends with your email marketing colleagues – they own the list!
  9. 9. Tip #2 Make capturing email addresses your top priority
  10. 10. Tip #3 Identify social media users and influencers
  11. 11. Tip #4 Target social media users with exclusive content and ask them to share it
  12. 12. Tip #5 Publish your newsletter to Twitter & Facebook
  13. 13. Tip #6 Provide a newsletter archive either on your website, or on an outside domain
  14. 14. Tip #7 Use email surveys and analytics to get a better understanding of your users
  15. 15. Tip #8 Email will help you convert visitors through abandoned search & shopping cart emails
  16. 16. Tip #9 Email will help you increase conversion Email subscribers consistently have a higher LTV
  17. 17. Tip #10 Upper management doesn’t care about how many links you generated
  18. 18. Questions? tamara@tamaragielen.com +32 477 666 930 www.tamaragielen.com blog: www.b2bemailmarketing.com
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