Foundation Of Successful Email Marketing Programs

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Foundation Of Successful Email Marketing Programs

  1. 1. FOUNDATION OF SUCCESSFUL EMAIL MARKETING PROGRAMS ©2009 Tamara Gielen bvba - www.tamaragielen.com
  2. 2. Foundation of successful email programs Solid email strategy that maximizes business goals List building expertise that results in a highly responsive list of email addresses Email design & coding expertise to build emails that render correctly across email clients Deliverability expertise to ensure emails get delivered to the inbox instead of the junk/spam folder Copy that maximizes opens, clicks & conversions Database marketing skills to drive relevance and conversion Understanding the law that regulates commercial email Staying on top of email trends & best practices Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110792
  3. 3. Stay on top of trends & best practices Email marketing blog: Email marketing community: www.b2bemailmarketing.com www.emailmarketersclub.com
  4. 4. Need help with your email program? Tamara Gielen advises businesses, organizations, and individuals on how to use email marketing to build relationships and drive revenue for your business. Contact her at: Email: tamara@tamaragielen.com Phone: +32 477 666 930 Website: www.tamaragielen.com Twitter: @tamaragielen Linkedin: www.linkedin/in/tamaragielen

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