FOUNDATION OF SUCCESSFUL
EMAIL MARKETING PROGRAMS
©2009 Tamara Gielen bvba - www.tamaragielen.com

Foundation of successful email programs
Solid email strategy that maximizes business goals
List building expertise that results in a highly responsive list
of email addresses
Email design & coding expertise to build emails that render
correctly across email clients
Deliverability expertise to ensure emails get delivered to the
inbox instead of the junk/spam folder
Copy that maximizes opens, clicks & conversions
Database marketing skills to drive relevance and conversion
Understanding the law that regulates commercial email
Staying on top of email trends & best practices
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110792

Stay on top of trends & best practices
Email marketing blog: Email marketing community:
www.b2bemailmarketing.com www.emailmarketersclub.com

Need help with your email program?
Tamara Gielen advises businesses, organizations,
and individuals on how to use email marketing to
build relationships and drive revenue for your
business. Contact her at:
Email: tamara@tamaragielen.com
Phone: +32 477 666 930
Website: www.tamaragielen.com
Twitter: @tamaragielen
Linkedin: www.linkedin/in/tamaragielen