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Email Marketing Trends & Best Practices for 2011

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In this presentation I outline what the email marketing trends and best practices are for 2011

In this presentation I outline what the email marketing trends and best practices are for 2011

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  • Full Name Full Name Comment goes here.
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  • Really didactic! Glad to remain informed from you Tamara!
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  • Hello Tamara, its a nice and usefull presentation.
    You still working with email marketing process?
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  • These slides seems great but I cant hear the audio. Where can I get the presentation with audio?
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  • this is wonderful! thanks! I'd love to show it to my entrepreneurship class... and pass on your blog...
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  • this is a really good presentations it helped a lot thanks:-)
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Email Marketing Trends & Best Practices for 2011 Email Marketing Trends & Best Practices for 2011 Presentation Transcript

  • Email Trends & Best Practices for 2011Tamara Gielen - @tamaragielen
  • Quick Introduction
    www.b2bemailmarketing.com
    www.emailmarketersclub.com
  • Email Marketing Serviceswww.tamaragielen.com
    Advice, training & coaching
    Email strategy
    Newsletter, campaign and program audits & optimization
    Deliverability support
    Campaign management
    Design & production of email campaigns
    ESP selection
  • Brands I’ve worked with
  • Today’s Email Marketing Challenges
  • Challenge #1: New communications channels
  • Challenge #2:Portable inboxes
  • Challenge #3:Inbox overload
  • Challenge #4:ISPs facilitate inbox management
  • Challenge #4:ISPs facilitate inbox management
  • Challenge #5: Deliverability based on engagement
    Microsoft will soon start using behavior to determine whether an email will end up in your inbox or your junk folder (according to Return Path)
    Message read, then deleted
    Message deleted without reading it
    Message answered
    Frequency of receiving and reading of messages of a certain sender
  • Challenge #6: Facebook launches a new messaging platform
  • And let’s forget the existing challenges
    Image blocking
    Spam filters that are getting better and better
    HTML doesn’t render consistently
    Declining open & click-through rates
  • Does that mean email is dead?
  • “58% of people start their online day by reading emails ” – ExactTarget’s Email X-Factor Study, 2010
  • “ the dominance of email activity on mobile devices increased from 37.4% to 41.6% of US mobile Internet time” - The Nielsen Company
  • Subscribers consistenly spend more!
  • Email will evolve
  • What is the future of email?
    Email continues to be a very strong commercial channel
    “Email” will evolve – as a protocol and as a platform
    Marketers are still not very good at email marketing
    “Batch & Blast” marketers will see their results go down even further
  • 9 Best Practices for 2011 and beyond
  • Spray and pray is dead!
  • Get to know your subscribers!
  • Build subscriber personas!
  • relevance
  • Automate as much as you can!
  • Integrate email with social!
  • Target social media users with exclusive content and ask them to share it
  • Content is key!
  • TEST, TEST, TEST!
  • Some useful resources
  • www.b2bemailmarketing.com
  • www.emailmarketersclub.com
  • Download the slides & this very handypre-launch
    email checklist:
    www.tamaragielen.be/emailforum.html
  • Questions?Tamara GielenEmail Marketing & eCRM consultanttamara@tamaragielen.com 0477 666 930 www.tamaragielen.com / www.tamaragielen.behttp://be.linkedin.com/in/tamaragielen http://twitter.com/tamaragielen