EMAIL MARKETING 1.0 VS
EMAIL MARKETING 2.0
Tamara Gielen – April, 2009
Email Marketing 1.0:                        Email Marketing 2.0:

Batch & Blast                               Personalized...
Don’t:                                 Do:

Send everything to everyone            Segment & target

Spam                 ...
Connect with me
                  Email:
                     tamara@tamaragielen.com
                  Phone:
           ...
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Email Marketing 1.0 vs Email Marketing 2.0

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Email Marketing 1.0 vs Email Marketing 2.0

  1. 1. EMAIL MARKETING 1.0 VS EMAIL MARKETING 2.0 Tamara Gielen – April, 2009
  2. 2. Email Marketing 1.0: Email Marketing 2.0: Batch & Blast Personalized 1:1 communication SPAM = “I might have given you permission but what you’re sending me SPAM = “I didn’t ask for this email” is not interesting to me” Inbox delivery depends on words, html Inbox delivery depends on the sender code… reputation Your company and products The preferences of the recipients Renting lists Building your own list Basic personalization Behavioral personalization Stand-alone channel Integrated channel List size List quality Open and click rates ROI-based KPI’s © 2008-2009 – Tamara Gielen bvba – www.tamaragielen.com
  3. 3. Don’t: Do: Send everything to everyone Segment & target Spam Provide value to people that have opted in Focus on yourself Focus on the recipient Purchase lists Build your own list Integrate email in your entire marketing Think of email as a silo mix Let them go and offer other means to stay Make unsubscribing difficult in touch Just add new subscribers to your Make new subscribers feel welcome regular email program © 2008-2009 – Tamara Gielen bvba – www.tamaragielen.com
  4. 4. Connect with me Email: tamara@tamaragielen.com Phone: +32 477 666 930 Website: www.tamaragielen.com Blog: www.b2bemailmarketing.com Twitter: @tamaragielen LinkedIn: www.linkedin/in/tamaragielen

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