Rethinking Business Models in a Networked World

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Pesentation to the DFW Chapter of MENG (Marketing Executives Networking Group) on May 8, 2009

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  • Rethinking Business Models in a Networked World

    1. 1. Rethinking Business Models in Tomorrow’s Networked World : Find me, Know me, Link me, Engage me, Trust me, Sell me Thomas Samson, President Teamwork Dynamics, Inc.
    2. 2. Thomas Samson <ul><li>President, Teamwork Dynamics, Inc. --------------------------------------------------------------- </li></ul><ul><li>Graduated From Creighton University . . . . . . . B.C. </li></ul><ul><li>Client Services Roles </li></ul><ul><ul><li>Partner - Big 'Eight' Accounting Firm </li></ul></ul><ul><ul><li>Partner - Big 'Four' Retained Executive Search Firm </li></ul></ul><ul><ul><li>Founder and CEO of Executive Consulting Firm </li></ul></ul><ul><ul><li>National Director of Technology Staffing In National Staffing Services Firm </li></ul></ul><ul><ul><li>Executive Consultant In National Management Development Firm </li></ul></ul><ul><ul><li>Mentor to MBA students at SMU Cox School of Business </li></ul></ul><ul><li>Executive Line Management Roles </li></ul><ul><ul><li>CEO/President Startup Technology Company </li></ul></ul><ul><ul><li>COO of Mainframe Technology Company </li></ul></ul><ul><ul><li>CIO of National Consumer Products Distribution Company </li></ul></ul><ul><ul><li>CEO/President Office Products Distribution Systems Company </li></ul></ul><ul><ul><li>CEO/President Internet-Based Product Sales Company </li></ul></ul>
    3. 3. Teamwork Dynamics, Inc. <ul><li>Helps clients develop the executive and management team leaders they need to deliver significant and sustainable outcomes </li></ul><ul><li>Conducts ‘readiness reviews’ to determine current status of executive and management team effectiveness </li></ul><ul><li>Conducts continuous research into the best practices of effective executive and management team leaders </li></ul>
    4. 4. Our World Today <ul><li>Connected and Networked </li></ul><ul><li>Changing Rapidly and Continuously </li></ul><ul><ul><li>What makes up our network? </li></ul></ul><ul><ul><li>How do we keep up? </li></ul></ul><ul><ul><li>What should we expect? </li></ul></ul><ul><ul><li>How do we leverage? </li></ul></ul><ul><ul><li>How do we sell in the networked world? </li></ul></ul>
    5. 5. Tom’s Networks <ul><li>Heavy computer user – didn’t invent the PC or the Internet but was there when they were born! </li></ul><ul><li>Contact data bases built up over 25 years. </li></ul><ul><ul><li>Have captured the details for most people we have engaged using PC based data bases </li></ul></ul><ul><ul><li>Over 8,000 contacts – including those no longer with us! </li></ul></ul>
    6. 6. “ Jump Point” by Tom Hayes <ul><ul><li>World-wide there are over 2 billion users on the internet. </li></ul></ul><ul><ul><li>There will be 3 billion users on the internet by 2011 </li></ul></ul><ul><ul><ul><li>Personal Computers </li></ul></ul></ul><ul><ul><ul><li>Internet Appliances </li></ul></ul></ul><ul><ul><ul><li>Everyone is connected! </li></ul></ul></ul><ul><ul><li>Dealing with the future. </li></ul></ul><ul><ul><ul><li>What change does the connectivity drive? </li></ul></ul></ul><ul><ul><ul><li>How can we leverage? </li></ul></ul></ul><ul><ul><ul><li>What must we do to compete? </li></ul></ul></ul>We will all be connected!
    7. 7. Why We Connect <ul><li>It is human to want to be connected </li></ul><ul><li>It is how we share </li></ul><ul><li>It is how we learn </li></ul><ul><li>It is how we work </li></ul><ul><li>It is how we recharge </li></ul><ul><li>It is . . . . </li></ul><ul><li>. . . . how we come together around shared ideas, ideals, and interests </li></ul>
    8. 8. Key Reference <ul><li>“ Jump Point: How Network Culture is revolutionize Business ” by Tom Hayes </li></ul>
    9. 9. “ Jump Point” <ul><ul><li>Eight principles of networks </li></ul></ul><ul><ul><ul><li>Networks are made of connected nodes </li></ul></ul></ul><ul><ul><ul><li>Nodes connect directly with each other </li></ul></ul></ul><ul><ul><ul><li>Some nodes have more connections than others </li></ul></ul></ul><ul><ul><ul><li>The more connected a node the more valuable it is </li></ul></ul></ul><ul><ul><ul><li>Information in a network moves like a virus, from node to node </li></ul></ul></ul><ul><ul><ul><li>Nodes spread information according to self interest </li></ul></ul></ul><ul><ul><ul><li>Big networks contain smaller networks </li></ul></ul></ul><ul><ul><ul><li>Networks want to grow, the bigger, the better </li></ul></ul></ul>
    10. 10. We Are The Network! <ul><li>Every person is a node </li></ul><ul><li>How we are connected changes the way we do what we do </li></ul><ul><ul><ul><li>Networks are made of connected nodes </li></ul></ul></ul><ul><ul><ul><li>Nodes connect directly with each other </li></ul></ul></ul><ul><ul><ul><li>Some nodes have more connections than others </li></ul></ul></ul><ul><ul><ul><li>The more connected a node the more valuable it is </li></ul></ul></ul><ul><ul><ul><li>Information in a network moves like a virus, from node to node </li></ul></ul></ul><ul><ul><ul><li>Nodes spread information according to self interest </li></ul></ul></ul><ul><ul><ul><li>Big networks contain smaller networks </li></ul></ul></ul><ul><ul><ul><li>Networks want to grow, the bigger, the better </li></ul></ul></ul>
    11. 11. How Do You Find Me? <ul><li>Google me! </li></ul><ul><li>4,760,000 responses for “Thomas Samson” </li></ul><ul><li>First on list is my LinkedIn Page </li></ul><ul><li>From there you can link to my Visual CV </li></ul><ul><li>From there you can send me an Email, call me or visit my web site </li></ul><ul><li>Or let me Twitter you </li></ul><ul><li>And then let me Plaxo you! </li></ul>
    12. 12. Find Me in My Groups! <ul><li>Ernst & Young Alumni </li></ul><ul><li>Heidrick & Struggles Alumni </li></ul><ul><li>Institute of Management Consultants </li></ul><ul><li>Second Life Users </li></ul><ul><li>Travel Professionals </li></ul><ul><li>Dallas Blue </li></ul><ul><li>DFW PR Meetups </li></ul>
    13. 13. Or You May Catch Me In-World! <ul><li>Teamwork Dynamics maintains a virtual office in Second Life to support the meeting and communications needs of real life teams. </li></ul>
    14. 14. <ul><li>Research, understand, enhance, and develop the skills needed to work with virtual tools in support of the work of real life teams. </li></ul><ul><li>Develop Second Life tools and processes needed to support the work of Real Life teams. </li></ul>We Came To Second Life To . . . .
    15. 15. <ul><li>Became a SL resident in January 2007 </li></ul><ul><li>Acquired first parcel and developed an office space in February 2007 </li></ul><ul><li>Initiated an extensive research process to discover what others have done </li></ul><ul><li>Acquired and developed a wide range of tools to be used in support of our work with client teams </li></ul>Our Second Life Journey . . .
    16. 16. <ul><li>Conducted numerous real life team meetings with participants located across the globe </li></ul><ul><li>Assisted several organizations establishing their presence in Second Life: </li></ul><ul><ul><li>Decision support with regard to approach </li></ul></ul><ul><ul><li>Project management to build out SL space </li></ul></ul><ul><ul><li>Training of staff to manage/operate in SL space </li></ul></ul><ul><li>Developed a strategic partnership with Association Works to develop a Second Life island focused on service to not-for-profit organizations </li></ul>Our Second Life Journey . . .
    17. 17. <ul><li>Developed strategic alliances with: </li></ul><ul><ul><li>Professor focused on decision support systems. </li></ul></ul><ul><ul><li>Former IT VP focused on integrating SL with RL IT operations and applications </li></ul></ul><ul><ul><li>UK Consultant researching virtual worlds </li></ul></ul><ul><li>Currently Teamwork Dynamics has two locations: </li></ul><ul><ul><li>Training and Meetings Center on Association Works Island </li></ul></ul><ul><ul><li>Jones Beach Island </li></ul></ul><ul><ul><ul><li>Meeting Spaces </li></ul></ul></ul><ul><ul><ul><li>Teamwork Dynamics inworld offices </li></ul></ul></ul><ul><li>Focused on assisting organizations wishing to use Second Life as a communications platform for teams </li></ul>Our Second Life Journey . . .
    18. 24. Some SL Statistics <ul><li>Online most times – More than 65,000 avatars (users) world wide </li></ul><ul><li>Online during the past 60 days – More than 1.5 million </li></ul><ul><li>Total population of users – 9.2 million </li></ul><ul><li>IBM has embraced Second Life technology and is rapidly developing Web 3.0 tools and applications. </li></ul>
    19. 25. <ul><li>Second Life provides a powerful virtual communications platform which can be used very effectively by small, geographically dispersed teams to plan and facilitate their work. </li></ul><ul><li>Second Life tools and processes can be integrated into the work of real life teams through team leaders who embrace the capabilities of Second Life and use the available tools on a regular basis. </li></ul><ul><li>Second Life is a prototype for the future use of the internet. </li></ul>We believe that . . .
    20. 26. <ul><li>Provide an informed resource at the executive level for our clients who want to explore the capabilities and application of Second Life to their business objectives. </li></ul><ul><li>Help management team leaders develop the teamwork skills necessary to use virtual technologies as a team tool to deliver sustainable results. </li></ul>Our Mission In Second Life Is To . . .
    21. 27. What’s It All Mean? <ul><li>About 70,000 new people join the connected global economy every day. </li></ul><ul><li>In less than two years, three billion people will be part of a seamless connected global economy—The Jump Point. </li></ul><ul><li>In less than four years, the value of the world economy will increase significantly—growing between two and four times larger—as more consumers and producers connect to one another. </li></ul>
    22. 28. What’s It All Mean? <ul><li>The assumption that the Internet is a PC-driven network has been proven wrong; its diffusion will be mobile device-driven, and at a much quicker pace. </li></ul><ul><li>The new world will be anything but “flat” as global competition will become more brutal and unforgiving than ever. </li></ul><ul><li>The giant cohort of new consumers will not be homogenous, predictable, and static, and they may not even be paper-trained. </li></ul><ul><li>People will organize themselves in new types of online communities. They will likely be more loyal to these affinity-based communities than their real-life communities . . . or their own countries. </li></ul>
    23. 29. The Changing Consumer <ul><li>Information overload has made attention the world’s most precious resource. </li></ul><ul><li>Consumers will closely guard their limited attention, using it only for the things they really care about. </li></ul><ul><li>Unwanted advertising will be seen as a hostile act. </li></ul><ul><li>Consumers will expect to be rewarded for their attention with value for value. </li></ul>
    24. 30. Changes in Perspective <ul><li>Our relationship with time is changing. </li></ul><ul><li>Consumers want on-demand, time-bending experiences. </li></ul><ul><li>Time zones are an artifice; the global economy is always on. </li></ul><ul><li>Consumers are experiencing time differently: they are less patient than they were before. </li></ul><ul><li>Companies that change the time equation will win in every category. </li></ul>
    25. 31. The Future and Us <ul><li>The coming world will be defined by consumer amplitude. </li></ul><ul><li>The world is abundant, the opportunities unlimited. </li></ul><ul><li>We need no longer be prisoners of linear thinking. </li></ul><ul><li>We can be mobile and connected, here and there, at the same time. </li></ul><ul><li>Technology will bring personal fulfillment and the full extension of ourselves. </li></ul>
    26. 32. The Emerging Culture <ul><li>People are now simultaneously producers and consumers of content. </li></ul><ul><li>Our ideas of creative process and creative ownership are changing. </li></ul><ul><li>Open source, peer-to-peer file sharing, and remix media mashing are cultural pillars. </li></ul><ul><li>There is a growing global backlash mounting against overly restrictive property rights. </li></ul>
    27. 33. Understanding The Rules <ul><li>Networks behave as they will: it is futile to fight the inherent properties of the network. </li></ul><ul><li>Networks are composed of clusters of nodes; on the Internet, these clusters are called “social communities.” </li></ul><ul><li>Social communities are the new market spaces. </li></ul><ul><li>Market spaces welcome peer-to-peer communications and resist broadcast. </li></ul><ul><li>Free is good. </li></ul>
    28. 34. Understanding The Rules (More) <ul><li>Attention is a value; its use must be rewarded. </li></ul><ul><li>Time is a device; use it to serve your customers now, not to delay their gratification. </li></ul><ul><li>Mashing is an inalienable right. </li></ul><ul><li>Abundance means never having to say “no.” </li></ul><ul><li>“ Friends” are the new marketing medium. </li></ul><ul><li>Offer widgets—conversation starters—to your love base. </li></ul><ul><li>Be a Blockbuster. </li></ul>
    29. 35. Why Bubble Generation Won't Buy From You <ul><li>The 15- to 29-year old consumers, 40 million in the US alone, with ample disposable income. The workforce of the future, the long tail of your product life-cycle.  </li></ul><ul><li>Easy to find but impossible to reach.    </li></ul><ul><ul><li>They won't hear you.  </li></ul></ul><ul><ul><li>They won't know you.  </li></ul></ul><ul><ul><li>They won't be engaged.  </li></ul></ul><ul><ul><li>They won't trust you.  </li></ul></ul><ul><ul><li>They won't enlist.  </li></ul></ul>Tom Hayes Blog
    30. 36. The Future Market Place <ul><li>The vanguard of your new customers is here; listen to them carefully. </li></ul><ul><li>BubbleGen’ers avoid traditional media whenever possible. </li></ul><ul><li>They only know the abundant logic of the network. </li></ul><ul><li>BubbleGen’ers’ impatience and dissatisfaction with limits will soon be shared by all. </li></ul><ul><li>Their friends are more important than your offer, except when their friends make your offer. </li></ul><ul><li>Shopping is a social event; make it fun for groups. </li></ul>
    31. 37. Remember, . . . . <ul><li>Today it is all about </li></ul><ul><ul><li>Finding you and me, </li></ul></ul><ul><ul><li>Knowing you and me, </li></ul></ul><ul><ul><li>Linking you and me. </li></ul></ul><ul><li>Tomorrow it is about . . . </li></ul><ul><ul><li>Engaging you and me. </li></ul></ul><ul><ul><li>Helping us trust each other. </li></ul></ul><ul><ul><li>Marketing through “friends” </li></ul></ul>
    32. 38. Would You Like To Learn More? <ul><li>Thomas Samson </li></ul><ul><li>(Samson Francis in Second Life) </li></ul><ul><li>972-304-1144 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.visualcv.com/tfsamson </li></ul>

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