Rdc listing presentation_full 2012

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Realtor.com listing presentation

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Rdc listing presentation_full 2012

  1. 1. My Next Home Seller
  2. 2. ® REALTOR ProfileTerry FrewenColdwell Banker Frewen Realty1240 E. Grand River Ave.Portland, MI 48875www.cbfrewenrealty.comRealtor since 1995Bachelors Degree- Ferris State UniversityBroker, GRI, E-ProGreater Lansing Association of REALTORSGrand Rapids Multiple Listing Serivce Terry Frewen 1
  3. 3. Community Involvement• Residential,Commercial,New Construction• Director Greater Lansing Association of Realtors 2008, 2009,2010,2011,2012• Chair person ICEA 2012, Trustee-Ionia County Land Bank• 2008,2009,2010, 2011,2012 GLAR Circle of Excellence award• 2012-Vice President Greater Lansing Association of REALTORS 2
  4. 4. My Recent Sales• 11546 Clintonia Rd Portland• 6818 Maynard Rd Portland7865 Sylvan Rd. Portland• 1490 Grand River Ave.Portland/Ionia 3
  5. 5. Testimonials -Terry Frewen works hard until your house is sold! Very pleased with him and his ability to get your house sold quickly and with ease! Would highly recommend him! -Emily L .-Top-notch, dedicated Real Estate professional. Terry is devoted to his clients and colleagues, serving with distinction both in & out of the field. Ive had the privilege of working with Terry for over 20 years, having direct observation and interaction tons o times. Mr. Frewen is a Director at the Greater Lansing Association of Realtors, and provides leadership within several other organizations! –Nathan F. Taking care of my family at Stay at home mom and wife. When I lost my job and my husband got in an accident, I knew it was going to be impossible to keep my home. I contacted Terry Frewen and he gave us all the options available and the pros and cons of each of them. Short sale was our best option and within 6 month our house was sold which took a lot of pressure off us as time was on the top of the list of what we needed. Terry was very knowlegable and went through every detail with us. I would highly recommend Terry for the job.-Sandie G.Couldnt ask for a better mentor! Very knowledgable about the ups and downs of the market and one of the few Realtors that actually knows how to operate in aworld of technology to best represent clients. Terry has received many accolades in the real estate industry because he works tirelessly to negotiate successful solutions and continually expand his networks through volunteerism.-Jennifer B. 4
  6. 6. My Awards & Designations Professional AccomplishmentsPortland’s Favorite Realtor 2006-20122012 Sterling Society-Coldwell Banker Greater Lansing Association of REALTORS Circle of Excellence member 2010,2011,2012 6
  7. 7. Asking Price vs. Selling PriceStrategically pricing your home to get it sold for themost money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
  8. 8. Critical Weeks When ListedPricing correctly helps you strike a deal whenthere is more competition for your home. 8
  9. 9. Pricing vs. Potential BuyersProperly priced, you will have the possibility ofmany more buyers competing for your property. 9
  10. 10. Importance of PricingI will negotiate on your behalf to help get the best priceat the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
  11. 11. Preview of Your HomeIn addition to my efforts, the associates in my officemay be assisting me in locating buyers, showing andselling your home. 11
  12. 12. Importance ofInternet Home HOME BUYERS AND SELLERS - 2011Search ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO• Almost 90% of home SEARCH FOR THEIR HOME buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 12
  13. 13. Where BuyersFound Homes• 40% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 14
  14. 14. How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 15 5
  15. 15. Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
  16. 16. ®REALTOR.com Most ViewedFacts That Matter• Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details.• Visitors on REALTOR.com ® also come back more often than on any other comparable site. Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
  17. 17. SocialNetworkingI will use socialnetworking as anon-intrusive way tokeep my networkapprised of yourlisting. 18
  18. 18. Because ®REALTOR.comhas millions oflistings…I will make yoursstand out 19
  19. 19. ®REALTOR.com AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. 20
  20. 20. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos. Screen shots represent site as of publication date. Site subject to change without notice.
  21. 21. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I place my cell phone number at multiple points to increase buyer calls for your property. Screen shots represent site as of publication date. Site subject to change without 22 notice.
  22. 22. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will make your home stand out with a video or virtual tour. Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
  23. 23. Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market.• I will post your Open House on the website where more consumers are doing research.• Those who know the neighborhood may refer their friends to your Open House. 24
  24. 24. ®REALTOR.comBrings International FrenchBuyers to You Chinese DutchTranslated into 11 Englishlanguages, the GermanREALTOR.com® globalsite offers international Italianand investment buyers Japanesethe opportunity to viewyour listing in their Koreannative language. Portuguese Russian Spanish
  25. 25. ®REALTOR.comBrings InternationalBuyers to YouInternational buyershave an easy way tocontact me withquestions regardingyour home.
  26. 26. Online ListingPerformance ReportREALTOR.com® trackingreport shows how manybuyers are looking at yourhome. 33
  27. 27. Featured Homes ™Locally, regionally,nationally andinternationally• Move-up buyers• First time homeowners• Local buyers• Relocation buyers• Investors• Foreign buyers 28
  28. 28. Featured Homes ™• I can make your home the first one buyers see• Triple the number of buyers who see your home• Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without29 notice.
  29. 29. Online MarketingAdvantage Showcase Listing Enhancements I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most Featured Homes™ Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com® Mobile Reach Your property will appear on the REALTOR.com® mobile apps so mobile consumers can find your home Facebook® Application I will display your property on my social media sites such as Facebook® and Twitter™ 1 comScore, Media Metrix October 2011 24 ©2011 REALTOR.com® All rights reserved. rdc_listing presentation_Combined_120611

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