Associate With Excellence


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If you are thinking of a Career in Real Estate, or a change of broker, check this out and give me a call for a personal interview.

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Associate With Excellence

  1. 1. Welcome to Coldwell Banker ® Quality Service. Innovative Tools. Coldwell Banker Real Estate Corporation provides the highest quality of service and innovative tools to help both Sales Associates and customers in the purchase or sale of a property. Coldwell Banker To be a part of the Core Values: Coldwell Banker brand Integrity • • Leadership is truly to belong to the • Professionalism premier full-service • Vision • Performance real estate company in the world!
  2. 2. Your Coldwell Banker Systems and Tools ® There’s no need to look anywhere else but to the Coldwell Banker system for all of your marketing, prospecting and promotional needs. Coldwell Banker Real Estate Corporation stays on the cutting-edge to create the latest and most extensive collection of products and services. Business Development System A wide array of customizable print and multimedia products have been designed to assist you in effectively prospecting and farming for business: s Just Listed, Just Sold, We Participated materials “Thanks to the Coldwell Banker s For Sale By Owner and Expired Listings marketing system, brochure and direct mail program five of my 16 listings have sold s Coldwell Banker Business Card CD in the past couple of months. s Open House materials I can link these sales directly s Personal promotion brochures to this marketing strategy. and flyers It works!” s Farming newsletter and postcards –A Coldwell Banker Sales Associate, s Customer follow-up programs Fairhope, Alabama.
  3. 3. Your Coldwell Banker Systems and Tools ® Buyer Services System System and tools for you to effectively represent buyers in the home finding process: s Buyer Services presentation (print and multimedia versions) s Materials to market to first-time Seller Services System homebuyers s Home protection plan (Aon® home System and tools for you to generate warranty program) more leads and implement a more effective s Customizable brochures, postcards, listing presentation and transaction with and promotional pieces on buyer this comprehensive set of products: representation, buyer services, and s Seller Services proposal (customizable related items listing presentation in both print and s Coldwell Banker® Buyer Services multimedia versions) Guarantee s Top Producer® contact management s Coldwell Banker HomeBuyer ® software Guidebook s Coldwell Banker Seller Services Guarantee “I use the Coldwell Banker® Seller s Seller Disclosure materials Services materials and Dress Your s Seller Services videos on topics such Home for Success. My clients comment on how professional my as pricing a home, and preparing a home for sale (also available in presentation is. It has helped me to CD version) obtain several listings. We are far s Home Enhancement Guidebook ahead of the competition.” and kit –A Coldwell Banker Sales Associate, Fairhope, Alabama. s Blue Ribbon Preferred program
  4. 4. Career Development Through Education Take advantage of all that Coldwell Banker University™ has to offer. The Coldwell Banker® organization is committed to the ongoing professional development of Coldwell Banker Sales Associates. The goal of Coldwell Banker University™ is to provide Coldwell Banker Sales Associates with the opportunity to gain the Coldwell Banker University delivers knowledge and skills needed to a wealth of classes in diverse settings, ® become the “Realtor of Choice” such as: within their marketplace. s traditional classroom environment Access to training and education oppor- s at national events tunities through Coldwell Banker s by teleclass and CD-ROM University is designed to enhance personal s through Coldwell Banker University productivity and profitability by offering webconnect, a state-of-the-art online high-quality Coldwell Banker specific virtual classroom educational programs that develop the s on demand learning available 24/7 knowledge and skills vital to the success of on Coldwell Banker Sales Associates.
  5. 5. Name Recognition & Marketing Generating Leads for You Building Brand Awareness for us all. Coldwell Banker® advertising appears nationwide on all major network television and cable stations, and is considered among the most impactful and effective in the real estate industry. Millions of potential customers are exposed to Coldwell Banker messages — In addition, marketing planners are on the radio, in print advertisements, and developed to help Sales Associates plan on television during prime viewing hours. locally in conjunction with the national campaign to leverage the brand name even more. All of Coldwell Banker Real Estate Corporation’s national advertising is focused on driving users to, generating more leads to Sales Associates.
  6. 6. Coldwell Banker Recognizes and Awards You ® Each year Coldwell Banker Real Estate Corporation honors peak performers who soar to the highest level of excellence and achievement, and who serve as an inspira- tion to others. The organization provides a wide array of both designation and com- petitive awards that can be earned even in your first year with the company. Monthly, quarterly, and annual regional, national and international awards are available to Sales Associates in a range of categories such as: Sales Associates who earn any of the annu- s Top 25 Sales Associates al competitive regional and international s #1 agent in each state awards are honored on-stage at the annual s Adjusted gross commission International Business Conference, and are s Total units afforded networking opportunities. AND, if you earn one of the top designa- tions, you’ll be invited to the prestigious Elite Retreat conference where you’ll participate in educational forums, listen to international speakers and enjoy events designed to help you network at the highest level. President and CEO Alex Perriello (right) and COO Jim Gillespie (left) present the 2000 Number One International Sales Associate award to Tom Dallas (center) of Coldwell Banker Residential Brokerage-Woodside, San Ramon, CA.
  7. 7. Events and Networking Coldwell Banker Real Estate Corporation offers several important national and regional events throughout the year to pro- vide Sales Associates with unique educa- tion and networking opportunities. The Coldwell Banker® International Business Conference (IBC) is the year’s pre- mier event. This three-day affair is brimming with seminars, noted speakers and glamorous entertainment, as well as awards ceremonies Elite Retreat is Coldwell Banker Real to recognize the individual and company Estate Corporation’s annual “By Invitation achievements of Coldwell Banker affiliate Only” event for the top producing Sales offices worldwide. Associates who have achieved outstanding sales volume for that year. Elite Retreat honors “the best of the best” with powerful and inspirational instructors and priceless insights into the professional practices Anthony Robbins of top real estate industry leaders. There’s 2001 IBC Guest Speaker also plenty of time for high profile net- working with your peers. Regional events including sales rallies and Town Hall meetings provide additional opportunities for Sales Associates. Huey Lewis & The News 2001 IBC Entertainers
  8. 8. Discover the e-World of Coldwell Banker ® CBNet Stay Connected. Stay Ahead. Everyday. True success starts with CBNet, your free Intranet site available exclusively for Coldwell Banker Sales Associates, Brokers, and Office Managers. As the portal to all of the Coldwell Banker products and services, CBNet provides access to information about all Coldwell Banker tools and systems, industry updates, and more! Some of the many useful features of s Register online for the International CBNet include: Business Conference and other s Access to the latest listing, selling and exciting Coldwell Banker events prospecting tools and industry news s Opportunities to network with s Statistics to use in listing presentations your peers s Download logos/images for marketing s Access to materials s My CBNet – A customizable home page “CBNet is a gold mine of information. I take my hat off to all those who take the time to give their tips and advice to other agents. It makes my life easier!” –A Coldwell Banker Sales Associate, Billings, Montana.
  9. 9. Coldwell Banker® Real Estate Corporation’s Award-Winning Web Site Direct Contact Honored with more than 15 awards, Coldwell Banker Real Estate Corporation provides consumers proudly offers to with immediate e-mail contact to their local worldwide audiences. Coldwell Banker office and Sales Associate, driving them directly to you. Leads, Leads Leads! Innovative and Cutting Edge This innovative and easy-to-use interna- The Web site boasts the popular Personal tional Web site aver- Retriever® services for buyers and sellers, ages more than 360-degree virtual tours and many 600,000 visits (user other online features that distinguish sessions) per week from all of the rest. and serves as an effective lead-generation resource for Coldwell Banker Sales “One of my recent clients contacted me Associates. after seeing my profile page on Featured Listings I found them the perfect home AND got a referral from features more them. It would have never happened if it than 200,000 Coldwell Banker “For Sale” weren’t for!” listings. Consumers can utilize the mort- –A Coldwell Banker Sales Associate, gage calculator for helpful figures and facts. Cumberland, Rhode Island. *Web Trends Report statistics for compiled from January 1, 2000 to December 2, 2000.
  10. 10. represents the latest example of the Coldwell Banker® commitment to pro- vide you with the training and education necessary to establish and retain your unmatched reputation within the industry. is your time-saving education s An online course catalog jam-packed resource for information and access to with more than 100 hours of real estate- Coldwell Banker online training classes. specific classes, including classes exclu- You decide when and where to learn. sive to the Coldwell Banker system offers: s Unlimited access to over 80 courses s On-demand learning available for one low price by subscribing to to you 24/7 the eLearning Success Series s Courses at a lower cost than using s Continuing education credit traditional methods of delivery s Instant access to live training information– date, time, location and even directions to the class
  11. 11. Coldwell Banker Concierge ® SM Develop “Customers for Life” with the ultimate buying and selling program. Designed to help Coldwell Banker Sales Associates differentiate themselves from the competition, the Coldwell Banker®Concierge SM program provides an unmatched level of service that supplies the customer with value- added products and time-saving services such as cable installation, lawn care and Benefits to the Sales Associate: electrical work that will maintain your cus- s Builds greater professional esteem tomer relationship throughout the entire s Builds customer loyalty sales process and beyond. s More referrals The referral - level s Repeat business allows Sales Associates s Higher customer satisfaction to refer the customer to s Commission protection a list of area service s Risk reduction providers. Offices using the full-service concierge model take it to the next level, arranging appointments and “My latest closing went very smoothly, setting up special cost-saving relationships thanks to Coldwell Banker® ConciergeSM with customers providing the consumer taking care of disconnecting with the most comprehensive “one-stop” my client’s utilities. Thanks, Concierge!” shopping experience. –A Coldwell Banker Sales Associate, Tucson, Arizona.
  12. 12. Career Checklist To help serve you better, compare your present office environment with the possibilities of working for a Coldwell Banker® affiliate office which offers the following: Coldwell Banker Current office ✔ Personal Action Plan development ✔ Challenging work environment ✔ Increasing responsibilities ✔ Lead generation systems that get results ✔ Ongoing education for your experience level ✔ Recognition programs for your achievements ✔ Ability to work independently ✔ Continuous management support State-of-the-art technology developments in ✔ business tools, e-schools, etc. Comprehensive prospecting, marketing and sales tools ✔ that distinguish you from the competition Local and national TV advertisements designed to ✔ drive business to you ✔ Outstanding global brand reputation ✔ _______________________________________________
  13. 13. The Cendant Advantage Coldwell Banker Real Estate Corporation’s parent company, Cendant Corporation, is a As a result of relationships with other multi-billion dollar, publicly traded enter- Cendant brands, Sales Associates can prise known worldwide for its leadership benefit from significant cost savings on: and unsurpassed products and services. s Vacation resorts Cendant is the world’s largest real estate s Car rentals franchisor and prides itself on investing con- tinuously in the newest and most innovative s Cellular, telephone and technologies for research and development, computer equipment systems and products, and business tools. s Custom software for accounting In addition, a Cendant wholly owned sub- and lead management sidiary owns the largest corporate relocation s Home warranty company. s Home security systems Belonging to the Cendant family as …and so much more! a Coldwell Banker® affiliate has many Moreover, the Cendant Global Referral advantages for Sales Associates and their Network (CGRN) connects Sales Associates customers. to more than 8,000 Cendant-franchised real estates offices worldwide, providing more referral opportunities and driving more leads to your door.
  14. 14. Getting Started Qualities and skills you need to succeed: s Self-motivation s Ability to start and run a business s Organization and follow-through s Good time management skills Steps you need to take to jump-start your career with a s Computer skills and technology resourcefulness Coldwell Banker® affiliate: s Excellent verbal and written communications skills q Complete all academic requirements and pass your state or provincial s Ability to adopt a mindset for a real estate exam career that is NOT “9 to 5” q Generate commission income from sales q Maintain an active inventory “I can already see of listings a difference [after three weeks] the Coldwell Banker name q Pursue daily contact with customers has made in my business q Gain daily appointments with with clients and other realtors new prospects in the community.” q Develop and implement your –A Coldwell Banker Sales Associate, Personal Action Plan Sugar Land, Texas. q Meet frequently with your manager q Stay abreast of industry trends and training opportunities
  15. 15. An Investment in Success Following are some expenses you should anticipate to start your career. Education, licensing, Association membership: Licensing classes $ ______ Business setup: License fee $ ______ Business cards & stationery $ ______ Exam fee $ ______ Personal computer $ ______ Board of REALTORS® membership $ ______ Beeper/cellular phone $ ______ MLS dues $ ______ Other $ ______ Lockbox fee $ ______ Marketing tools: Personal promotion items $ ______ Ongoing education $ ______ Prospecting materials $ ______ FastStartSM Training Program $ ______ Listing materials $ ______ Other $ ______ Buyer materials $ ______ Other ___________________ $ ______ ___________________ $ ______ Beginning Sales Associates at our office typically generate their first income-producing transaction within _____ weeks.