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Seller Services Presentation By Terry Frewen
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Seller Services Presentation By Terry Frewen


This is a presentation of our Coldwell Banker Action Plan

This is a presentation of our Coldwell Banker Action Plan

Published in Business , Real Estate
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  • You are listing your property with a company that has been through every type of market condition and has always come out on top. Our customer first philosophy is what has made us an industry leader over 100 years ago and has made us a global presence with over 100,000 Sales Associates in 47 countries and territories
  • You are listing your property with a company that has been through every type of market condition and has always come out on top. Our customer first philosophy is what has made us an industry leader over 100 years ago and has made us a global presence with over 100,000 Sales Associates in 47 countries and territories
  • Coldwell Banker tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. We do everything possible to showcase your property more effectively. Mobile use is on the rise, and so is the demand for consumers to have sites they can view from their phones. This is why Coldwell Banker customized our national site for mobile devices such as Blackberry and iPhone. Another growing tool is the GPS device. Coldwell Banker, again, is the first to have it’s listings on GPS. The Coldwell Banker brand is building a mobile application for the iPhone and Google Android phone that will allow customers to utilize GPS technology to search for recently sold homes in their area, homes for sale in their area or conduct a search. To give your home maximum exposure, Coldwell Banker has a listing distribution strategy that automatically places your home on our national website, as well as sites such as Google, Yahoo! Real Estate and more. These facts are proof that we are always looking ahead to bring our customers the tools and services they want. And it’s a key part of our strategy to reach the most buyers for your property.
  • In 2009, Coldwell Banker yet again has added another innovative tool for Buyers and Sellers – Coldwell Banker On Location. Located within YouTube, Coldwell Banker has created a video real estate channel that encompasses videos that subjects cover agent videos, office videos, video listings, community videos and smart tips and news related videos. The channel’s was created in order to allow consumers a new way to search and interact with real estate and to drill deeper into local insights. Consumers have the ability to do a traditional video search on the channel or to utilize the map that organizes videos based on the area it’s about. Coldwell Banker is also the first to offer dynamic IP lookup on the channel; This mean consumers will be served up videos about their specific area.
  • An important source of information for buyers is still a real estate professional like myself. But every year, the Internet and related new media, like mobile messaging, become more essential to the marketing process. So you want a company that knows how to use the Internet.
  • One of our first steps is to get your home up on our national website, It is through this website that your home will be exposed to millions of customers. And once your on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy. The listing will appear on sites such as: Trulia GoogleBase Yahoo! Real Estate Classifieds Century 21 ERA and more These sites combined deliver 127 million visitors and sent 7 million visitors to! You will also be able to find your property on our local Multiple Listing Service (MLS), which exposes it to area Brokers, agents and customers., one of the most visited real estate websites out there today. As well as on our local website, which has: insert # of visitors insert other sites that your local site connects to insert ways in which the site is promoted
  • You don’t want any potential homebuyers “falling through the cracks.” With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.
  • When you sign on as a Coldwell Banker client, one of the first steps that will take place, after taking pictures of your house, is to immediately upload your property information into our local MLS database, which will expose your listings to all Brokers within our area,, which is one of the most visited real estate Web sites and has an automatic system in place to distribute your listing to other Web sites such as, Yahoo Real Estate, Google Base and others for maximum expose and our local Web site. Additionally, we will install a Coldwell Banker yard sign on your lawn and promote your property through these other events…
  • The marketing ideas I’ve been sharing with you require that the condition of the property will be comparable or superior to the other properties it will be competing with on the market. The condition of the property can have a dramatic impact on how quickly it sells, and the price you obtain. It is important to see your property through the prospective buyer’s eyes. We have to ask ourselves how the typical buyer will view your house. Their tastes might not always match yours. You’ll find that a small investment in time and money that you make now for improvements can more than pay for itself in stronger offers from buyers. Instructions: Once you have discussed the importance of property enhancement, move on to the ongoing tactics you will use to keep generating new interest in the property. Clearly explain each tactic and why it is important. If you hold open houses locally, add an additional slide in order to talk about it as a marketing activity.
  • Selling a home can be a complex process, especially if you want to do it right.
  • This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.
  • Mr & Mrs Seller I have a list here of typical Seller’s concerns. Will you please share with me what is most important to you in the sale of your home?
  • Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. To provide you a big picture overview of properties that are comparable to yours, we will take a look at the following type of information: Currently for sale – Shows properties competing for the buyers’ attention right now. Did not sell – Demonstrates what the buyers have not been willing to pay under current market conditions. Recently sold market data – Reveals what buyers have actually paid for similar properties. 
  • In a challenging market, setting the right price is more important than ever. And that’s another reason to select an agent with the expertise you can really trust. You and I both want the best price for your home. But the more a property is priced above its realistic market value, the less interest it will attract – and the longer it will take to sell You want your home to hit the market as a hot property. When it’s priced right and ready to show opens your home to a great number of potential buyers, which equals more buyers will be interested when it first comes on the market. Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.


  • 1. Coldwell Banker® Listing Presentation©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
  • 2. We Never Stop Moving
  • 3. Legacy and Network  Global presence; in 49 countries and 3,300 offices worldwide  Over 100 years of real estate experience  $169 billion in sales volume globally in 2009  generates over 730,000 consumer inquiries per month
  • 4. VALUE STATEMENTWorking with me and Coldwell Banker Frewen Realty, will give you the benefit of working with a company dedicated to honesty, exceptional service and customer satisfaction for over 100 years. Coldwell Banker Frewen Realty has been serving Portland and The Greater Lansing Area for over 30 years.The tools and systems of our brand will provide you with the kind of information and knowledge that will make the purchase/sale of your home as stress free as possible.Our local office with over 9 sales associates, carries on that Coldwell Banker tradition and participates in over 28% of all transactions in our local community. That combined with my 16+ years of experience in real estate will benefit you as I share my knowledge and expertise representing you as your agent in the purchase or sale of your home FOR LIFE!
  • 5. An Innovation Leader Use a multi-screen approach to reach the new generation of buyers:  The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.  The first to have listings on GPS  Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search A listing distribution strategy:  Delivers listings to sites such as Google, Yahoo! Real Estate & more
  • 6. An Innovation Leader Coldwell Banker On Location is the first dedicated video real estate channel on YouTube  Video topics include:  Agent videos  Office videos  Video listings  Community videos  Smart tips and news related videos  Allows buyers to search for videos via a map  First to use dynamic IP lookup on the channel
  • 7. About Coldwell Banker Frewen Realty
  • 8. Coldwell Banker Frewen RealtyCompany Stats Business Philosophy Provide the highest level of  6 Sales Associates professionalism to our clients in order for them to achieve the American dream of  Established in Portland in 1978 home ownership  Coldwell Banker Franchise since 1994 Local Real Estate Statistics  All agents participate in the Coldwell Banker Lead Router System, and  Portlands Favorite Real Estate the showcase listing Company 2006, 2007, 2008, 2009, program. 2010, 2011  High level of Community Involvement  Locally owned & Operated
  • 9. About Terry FrewenAs your agent, I will put all my experience,local market knowledge, and the resources ofColdwell Banker to work for you.  GRI, Graduate Realtor Institute  Bachelors Degree, Ferris State University  Residential,Commercial,New Construciton  Portland’s Favorite Realtor 2006-2011  Director Greater Lansing Association of Realtors 2008, 2009,2010,2011  Chair person ICEA 2012, Trustee-Ionia County Land Bank  2008,2009,2010 GLAR Circle of Excellence award  96,00-Director of the Year- Portland Area Chamber of Commerce
  • 10. Marketing Your PropertyA Personalized Plan
  • 11. Information Sources Used in Home Search Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.
  • 12. Leverage the Power of the Internet  Over 30 million visits in 2009  Average visitors spends more than 9 minutes on the site Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Multiple Listing Service (MLS) Our local Web site:
  • 13. Rapid Response  When homebuyers inquire about your home, they want a rapid response  Our proprietary lead management tool lets me and my team answer every lead quickly and professionally  leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow 1. Track leads 2. Agent is notified by 3. Statistically, the firstautomatically from the cell phone within to the customer has Web, phone calls minutes of inquiry. the best chance to and walk-ins. close the sale.
  • 14. Getting StartedYour home will be added to:  Our MLS database Lansing/Grand Rapids/SWMRIC   coldwellbankerfrewenrealty.comWe will execute upon the following:  Develop a custom plan to enhance property attributes  Multiple pictures  Promote at a Coldwell Banker office meeting  Steaming video of the home online
  • 15. Property Enhancement and Marketing Activities Develop a custom plan to enhance your properties appearance I will conduct the following marketing activities:  Create a professional listing flyer and agent packet  Send out “Just Listed” postcards to area residents  Place your listing on my Facebook page  Create a Video Tour of your home and place on the interenet  Place multiple photos on over 20 websites on the internet
  • 16. The Sales ProcessThe right agent makes it simple
  • 17. The Steps to Selling a Home Start Sign guarantee Implement a Prepare your Get showings Evaluate your Determine time Show to potential Set the right price and disclosure personalized property feedback and Receive offers needs frame buyers forms marketing plan “For Sale” make adjustment Assemble all Assist with Assist with Final Assist with title Begin Closingdocuments and inspection mortgage Sign Contacts Accept Offer Negotiate Offers walk-through process process attend closing process processProceed checksdelivered to you Property sold
  • 18. What it takes to sell your home Pricing Avoiding inconvenience Promotion on the Internet Broker’s qualifications Negotiation strategy Marketing and advertising Open houses Closing costs and net proceeds Financing options Staying informed on market Time on marketHandling the details Home enhancement recommendations Post-sale follow up Buyer’s financial qualifications
  • 19. Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
  • 20. Setting the Right PricePriced right and ready to show opens If The Asking Price Is: The Property Appeals To:your home to a great number ofpotential buyers 15% Over Market Value 10% Of The Market  Hit the market as a hot property. Priced right, more buyers will be interested 10% Over Market Value 30% Of The Market  Mortgages are based on fair market value, priced competitively equals more potential buyers Fair Market Value 60% Of The Market 10% Under Market Value 75% Of The Market
  • 21. Thank YouI am looking forward to working with you to get your home sold for the best price with the leastinconvience to you.