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Social media it's not a fad! 062211
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Social media it's not a fad! 062211

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Transcript

  • 1. Social media: it’s not a fad!
  • 2. What is social media?
  • 3. Social media is a conversation.
    Supported by online tools.
  • 4. Tools like these:
  • 5. It’s about…
    Education
    Community
    Competition
    Engagement
    Connections
    creation
    Strategy
    Consistency
    Collaboration
    Relationship Building
    Communication
    Promotion
    Recommendations
  • 6. Most importantly, it’s about the people that use it and their social interactions.
  • 7. #1 – Social media is huge.
  • 8. If Facebook were a country, it would be the 3rd most populated in the world, ahead of the united states. – Facebook 2010
  • 9. More than 30 billion pieces of content are shared on Facebook every day (web links, news stories, videos, photos, blogs, etc.) – Facebook, 2010
  • 10. 106 million.The number of accounts on Twitter. – Twitter 2011
  • 11. Over 100 Million registered users on LinkedIn. –LinkedIn 2011
  • 12. 2 Billion. The average views on YouTube per day. –YouTube 2011
  • 13. #2 – Social media is relevant.
  • 14. In a June 2011 Pew Internet sample, 79% of American adults said they used the internet and 59% of those internet users, say they use at least one social networking service (SNS). Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% use LinkedIn and 13% use Twitter. –Pew Internet Research 2011
  • 15. The average social media user is shifting to an older audience (Avg. 33 Yrs. In 2008 and now, 38 Yrs. In 2010). –Pew Internet Research 2011
  • 16. Twitter users are sending 55 Million tweets a day. –Twitter 2011
  • 17. Average user spends an average 15 hours and 33 minutes on Facebook per month. –Facebook 2011
  • 18. Average person spends 15 minutes a day on YouTube. –YouTube 2011
  • 19. #3 – Social media is for business.
  • 20. A significant 90% of marketersindicate that social media is important for their business. –2011 Social Media Marketing Industry Report
  • 21. The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages. –2011 Social Media Marketing Industry Report
  • 22. Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed Twitter to take the top spot since our 2010 study.–2011 Social Media Marketing Industry Report
  • 23. The majority of marketers (58%)are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. –2011 Social Media Marketing Industry Report
  • 24. Twitter’s search engine gets 600 Million queries a day. –Twitter 2011
  • 25. And if you’re still not convinced….
  • 26. It took how many years to reach 50 million users?
  • 27. Radio, 38 years
  • 28. TV, 13 years
  • 29. internet, 4 years
  • 30. iPod, 3 years
  • 31. Facebook, 100 Million in less than 9 months
  • 32. “we don’t have a choice on whether we do social media, the question is how well we do it.” – Erik qualman, socialnomics founder
  • 33. Social media is not a fad. It’s a fundamental shift in the way we communicate with our customers.It’s time to get on-board!
  • 34. So, how do you get started…
  • 35. 5 Steps to getting started
    Perform a Competitive Analysis
    Define your Social Media Marketing Strategy
    Establish and Customize your Social Networking Platforms
    Integrate all Online Channels
    Launch!
  • 36. Ongoing Helpful tips
    Be Committed and Consistent in your Updates
    Engage and Interact with your Audience
    LISTEN and Respond—Every Post gets a Post
    Be REAL—People Buy from People
    Build Relationships for the Long-term!
  • 37. Questions?Incyte MarketingA Full-Service Marketing and Creative Agencywww.incytemarketing.com