In a June 2011 Pew Internet sample, 79% of American adults said they used the internet and 59% of those internet users, say they use at least one social networking service (SNS). Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% use LinkedIn and 13% use Twitter. –Pew Internet Research 2011<br />
The average social media user is shifting to an older audience (Avg. 33 Yrs. In 2008 and now, 38 Yrs. In 2010). –Pew Internet Research 2011<br />
Twitter users are sending 55 Million tweets a day. –Twitter 2011<br />
Average user spends an average 15 hours and 33 minutes on Facebook per month. –Facebook 2011<br />
Average person spends 15 minutes a day on YouTube. –YouTube 2011<br />
A significant 90% of marketersindicate that social media is important for their business. –2011 Social Media Marketing Industry Report <br />
The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages. –2011 Social Media Marketing Industry Report <br />
Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed Twitter to take the top spot since our 2010 study.–2011 Social Media Marketing Industry Report <br />
The majority of marketers (58%)are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. –2011 Social Media Marketing Industry Report <br />
Twitter’s search engine gets 600 Million queries a day. –Twitter 2011<br />
5 Steps to getting started<br />Perform a Competitive Analysis<br />Define your Social Media Marketing Strategy<br />Establish and Customize your Social Networking Platforms<br />Integrate all Online Channels<br />Launch!<br />
Ongoing Helpful tips<br />Be Committed and Consistent in your Updates<br />Engage and Interact with your Audience<br />LISTEN and Respond—Every Post gets a Post<br />Be REAL—People Buy from People<br />Build Relationships for the Long-term!<br />
Questions?Incyte MarketingA Full-Service Marketing and Creative Agencywww.incytemarketing.com<br />
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