Social media it's not a fad! 062211Presentation Transcript
Social media: it’s not a fad!
What is social media?
Social media is a conversation. Supported by online tools.
Tools like these:
It’s about… Education Community Competition Engagement Connections creation Strategy Consistency Collaboration Relationship Building Communication Promotion Recommendations
Most importantly, it’s about the people that use it and their social interactions.
#1 – Social media is huge.
If Facebook were a country, it would be the 3rd most populated in the world, ahead of the united states. – Facebook 2010
More than 30 billion pieces of content are shared on Facebook every day (web links, news stories, videos, photos, blogs, etc.) – Facebook, 2010
106 million.The number of accounts on Twitter. – Twitter 2011
Over 100 Million registered users on LinkedIn. –LinkedIn 2011
2 Billion. The average views on YouTube per day. –YouTube 2011
#2 – Social media is relevant.
In a June 2011 Pew Internet sample, 79% of American adults said they used the internet and 59% of those internet users, say they use at least one social networking service (SNS). Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% use LinkedIn and 13% use Twitter. –Pew Internet Research 2011
The average social media user is shifting to an older audience (Avg. 33 Yrs. In 2008 and now, 38 Yrs. In 2010). –Pew Internet Research 2011
Twitter users are sending 55 Million tweets a day. –Twitter 2011
Average user spends an average 15 hours and 33 minutes on Facebook per month. –Facebook 2011
Average person spends 15 minutes a day on YouTube. –YouTube 2011
#3 – Social media is for business.
A significant 90% of marketersindicate that social media is important for their business. –2011 Social Media Marketing Industry Report
The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages. –2011 Social Media Marketing Industry Report
Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed Twitter to take the top spot since our 2010 study.–2011 Social Media Marketing Industry Report
The majority of marketers (58%)are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. –2011 Social Media Marketing Industry Report
Twitter’s search engine gets 600 Million queries a day. –Twitter 2011
And if you’re still not convinced….
It took how many years to reach 50 million users?
Radio, 38 years
TV, 13 years
internet, 4 years
iPod, 3 years
Facebook, 100 Million in less than 9 months
“we don’t have a choice on whether we do social media, the question is how well we do it.” – Erik qualman, socialnomics founder
Social media is not a fad. It’s a fundamental shift in the way we communicate with our customers.It’s time to get on-board!
So, how do you get started…
5 Steps to getting started Perform a Competitive Analysis Define your Social Media Marketing Strategy Establish and Customize your Social Networking Platforms Integrate all Online Channels Launch!
Ongoing Helpful tips Be Committed and Consistent in your Updates Engage and Interact with your Audience LISTEN and Respond—Every Post gets a Post Be REAL—People Buy from People Build Relationships for the Long-term!
Questions?Incyte MarketingA Full-Service Marketing and Creative Agencywww.incytemarketing.com