OFUSA Social Media Presentation

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OFUSA Social Media Presentation

  1. 1. SOCIAL MEDIA≠ YOUR MOM’SBELL BOTTOMS
  2. 2. WHAT IS SOCIAL MEDIA?
  3. 3. SOCIAL MEDIA IS A CONVERSATION SUPPORTED BY ONLINE TOOLS.
  4. 4. TOOLS LIKE THESE:
  5. 5. IT’S ABOUT…
  6. 6. MOST IMPORTANTLY, IT’SABOUT THE PEOPLE THATUSE IT AND THEIR SOCIAL INTERACTIONS.
  7. 7. #1 – SOCIAL MEDIA IS HUGE.
  8. 8. IF FACEBOOK WERE ACOUNTRY, IT WOULD BE THE3RD MOST POPULATED IN THEWORLD, AHEAD OF THEUNITED STATES (OVER 800MILLION ACTIVE USERS). –FACEBOOK 2011
  9. 9. MORE THAN 30 BILLIONPIECES OF CONTENT ARESHARED ON FACEBOOKEVERY DAY (WEB LINKS,NEWS STORIES, VIDEOS,PHOTOS, BLOGS, ETC.)– FACEBOOK, 2011
  10. 10. 175 MILLION.THE NUMBER OF ACCOUNTS ON TWITTER. – TWITTER 2011
  11. 11. OVER 100 MILLIONREGISTERED USERSON LINKEDIN. –LINKEDIN 2011
  12. 12. 2 BILLION.THE AVERAGE VIEWS ONYOUTUBE PER DAY.–YOUTUBE 2011
  13. 13. #2 – SOCIAL MEDIA IS RELEVANT.
  14. 14. IN A JUNE 2011 PEW INTERNET SAMPLE, 79% OF AMERICAN ADULTS SAID THEY USED THE INTERNET AND 59% OF THOSE INTERNET USERS, SAY THEY USE AT LEAST ONE SOCIAL NETWORKING SERVICE (SNS). FACEBOOK DOMINATES THE SNS SPACE IN THIS SURVEY: 92% OF SNS USERS ARE ON FACEBOOK; 29% USE MYSPACE, 18% USELINKEDIN AND 13% USE TWITTER.–PEW INTERNET RESEARCH 2011
  15. 15. THE AVERAGE SOCIAL MEDIA USER IS SHIFTING TO AN OLDER AUDIENCE(AVG. 33 YRS. IN 2008 AND NOW, 38 YRS. IN 2010). –PEW INTERNET RESEARCH 2011
  16. 16. TWITTER USERS ARESENDING 55 MILLIONTWEETS A DAY.–TWITTER 2011
  17. 17. AVERAGE USERSPENDS AN AVERAGE 15 HOURS AND 33 MINUTES ON FACEBOOK PER MONTH. –FACEBOOK 2011
  18. 18. AVERAGE PERSONSPENDS 15 MINUTES ADAY ON YOUTUBE. –YOUTUBE 2011
  19. 19. #3 – SOCIAL MEDIA IS FOR BUSINESS.
  20. 20. A SIGNIFICANT 90% OF MARKETERSINDICATE THAT SOCIAL MEDIA IS IMPORTANT FOR THEIR BUSINESS. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
  21. 21. THE NUMBER-ONE ADVANTAGEOF SOCIAL MEDIA MARKETING (BY A LONG SHOT) IS GENERATING MORE BUSINESS EXPOSURE, AS INDICATED BY 88% OFMARKETERS. INCREASED TRAFFIC (72%) AND IMPROVED SEARCH RANKINGS (62%) WERE ALSO MAJOR ADVANTAGES. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
  22. 22. FACEBOOK, TWITTER,LINKEDIN AND BLOGS WERETHE TOP FOUR SOCIAL MEDIATOOLS USED BY MARKETERS,IN THAT ORDER.FACEBOOKHAS ECLIPSED TWITTER TO TAKE THE TOP SPOT SINCE OUR 2010 STUDY. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
  23. 23. THE MAJORITY OF MARKETERS (58%)ARE USING SOCIAL MEDIA FOR 6 HOURS OR MORE EACH WEEK, AND MORE THAN A THIRD (34%) INVEST 11 OR MORE HOURS WEEKLY. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
  24. 24. TWITTER’S SEARCH ENGINE GETS 600MILLION QUERIES A DAY.–TWITTER 2011
  25. 25. AND IF YOU’RE STILL NOT CONVINCED….
  26. 26. IT TOOK HOW MANY YEARS TO REACH 50 MILLION USERS?
  27. 27. RADIO, 38 YEARS
  28. 28. TV, 13 YEARS
  29. 29. INTERNET, 4 YEARS
  30. 30. IPOD, 3 YEARS
  31. 31. FACEBOOK, 100 MILLION IN LESS THAN 9 MONTHS
  32. 32. “WE DON’T HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA, THE QUESTION IS HOW WELL WE DO IT.” – ERIK QUALMAN, SOCIALNOMICS FOUNDER
  33. 33. SOCIAL MEDIA IS NOT A FAD.IT’S A FUNDAMENTAL SHIFT IN THEWAY WE COMMUNICATE WITH OUR CUSTOMERS. IT’S TIME TO GET ON-BOARD!
  34. 34. SO, HOW DO YOU GET STARTED…
  35. 35. 8 STEPS TO GETTING STARTED1. Define your Business Objectives2. Perform a Competitive Analysis3. Create your Social Media Marketing Strategy (A + B = C)4. Establish and Customize your Social Networking Platforms5. Integrate all Online Channels6. Monitor and Engage in your Audience’s Conversations – QUICKLY!7. Test, Evaluate and Learn8. Rinse and Repeat
  36. 36. ENGAGING YOUR CUSTOMER1. Give them a reason to ―Like‖ or follow you2. Produce content that is going to excite, motivate and prompt the customer3. Respond quickly to questions and customer service issues, creating brand evangelists4. Contests will incentivize your customer to engage with you instead of another brand5. Use dynamic offers--you’re no longer restricted by print6. Polls--find out what’s working and what’s not7. Maintain the relationship--this is not your Great Uncle Charlie8. Don’t be boring! Create a dialogue
  37. 37. 5 ONGOING HELPFUL TIPS1. Be Committed and Consistent in your Updates2. Engage and Interact with your Audience3. LISTEN and Respond—Every Post gets a Post4. Be REAL—People Buy from People5. Build Relationships for the Long-term!
  38. 38. QUESTIONS? INCYTE MARKETINGA FULL-SERVICE MARKETING AND CREATIVE AGENCY WWW.INCYTEMARKETING.COM

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