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In today’s socially-responsible world, a business must maintain ethical, accountable principles in order to be successful.
But the number of large companies that have embraced sustainability as a core business strategy remains small – no more than a dozen of the Fortune 500, if that, according to an article last year by CNN/Money.
Today, going green has become the catch phrase of corporate America, illustrating a voluntary, conscientious stance to go above and beyond what is required by law. Even global giants on Wall Street, from Wal-Mart to HP, are seeing cost savings and other benefits from going green.
Our show explores the green movement further, highlighting the role coaches are playing in driving social responsibility initiatives within organizations.
* Brian Back, Founding Editor & Publisher, Sustainable Industries Magazine
* Heather Gadonniex, Founder, Greet it Group
* Burton Hamner, Principal Consultant/Owner, Cleaner Production International LLC
* Steve Salee, Executive Coach and Founder, SJS Consulting Group
* Karlin Sloan, Executive Coach and CEO, Karlin Sloan & Company
According to a June 7th, 2007 Time Magazine article titled “Going Green at the Office” “several recent surveys show that workers, especially from the generation that grew up separating paper from plastic, don't want to work for big fat polluters.”
In fact, one-third of workers would be more inclined to work for a green company, says staffing firm Adecco USA, and more than half wish their employers would be more environmentally friendly.
From cost savings to an overall desire to “do the right thing,” more corporations are seeing the advantages of going green – and employees are happy about it.
But why do many studies conclude the majority of companies still haven’t incorporated corporate social responsibility performance into business metrics? How can this challenge be overcome?
And how are coaches helping move the green effort along and helping businesses employ corporate sustainability?
Our panel of experts address these questions and more.