Filipino Americans (Fil-Ams) make up the second largest Asian population in the United States, with most in major urban cities in California (both Northern and Southern), New York, Washington and Hawaii.
Fil-Ams also have some of the highest educational attainment rates in the country and, compared to other Asian American groups, also have the highest median household incomes.
But this group is also widely known as “the invisible minority” – why is that? And what issues are important to Fil-Ams?
How can big business better reach and understand this influential minority group, and what role are coaches playing in working with and for Fil-Am audiences?n
* Bruce Daniels: Personal Life Coach, Renaissance Life Coaching
* Terence Elumba: Founder and CEO, PhilFortune Media Group
* Joel Jacinto: Executive Director, Search to Involve Pilipino Americans
* Alma Kern: National Chair, National Federation of Filipino American Association
* Tristan de la Rosa: Executive Coach and Founder and President, Banyan Way
According to the 2000 United States Census, the Filipino-American (Fil-Am) community is the second largest Asian American group in the United States, with over 2.4 million people identifying their ancestry as Filipino, but speculated to be 4 million by many Filipino-American and Asian-American organizations.
However why have many Americans had limited exposure to this diverse and thriving community?
Many sources reference the Fil-Am community as one perceived by some as blending easily within American culture. Diverse magazine cites “there are social misperceptions that Filipinos don’t have a distinct culture.”
Popular website PhilFortune.com notes “The $57 billion buying power of Filipino Americans is underserved because of their invisibility to American society.”
Is the Fil-Am community an “invisible minority” within both Western culture and the workplace?
Why is this group under-represented within Corporate America and society today?
And how are coaches who specialize in working with Fil-Am audiences and teams helping to cultivate and grow leaders within this group?
Our panel of experts address these questions and more.