Sbs ica pre conf 2010-flew
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Presentation to ICA pre-conference event, "Cultural Research and Political Theory: New Intersections", Singapore, June 22, 2010

Presentation to ICA pre-conference event, "Cultural Research and Political Theory: New Intersections", Singapore, June 22, 2010

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Sbs ica pre conf 2010-flew Sbs ica pre conf 2010-flew Presentation Transcript

  • Public Broadcasters, Online News Media and Questions of ‘Voice’: Developments at Australia’s Special Broadcasting Service
    Cultural Research and Political Theory: New Intersections Preconference at International Communications Association
    60th Annual Conference, Singapore, 22 June, 2010
    Professor Terry Flew
    ARC Centre of Excellence for Creative Industries and Innovation
    Queensland University of Technology
    Brisbane, Australia
  • SBS: Australia’s multicultural public broadcaster
    Established in 1978 - began TV in 1980
    SBS ‘has given cultural diversity visibility in the media and in the process it has made Australian culture richer, more varied and more inclusive’ (IenAnget. al., 2008: 4).
    2
  • SBS and Multicultural Citizenship
    Challenges for SBS in the 2000s
    Did it go too far down the path of popular multiculturalism (populism – Top Gear, South Park)?
    How does it reconnect with newer ethnic communities in Australia?
    Can it still claim distinctiveness in a multi-channel universe?
    3
  • Rapid growth of Internet as a site of media consumption
  • The wider picture
  • Review of National Broadcasting (2008) Issues for SBS
    • The principal function of SBS is to provide multilingual and multicultural broadcasting services for all Australians, reflecting our multicultural society. Is this an appropriate function for SBS in a 2020 media environment and, if so, how should it harness the available digital technologies to fulfil this function?
    • Are there opportunities for the national broadcasters to more effectively fulfil the objectives of universal access and the provision of local content by utilising new delivery platforms such as broadband internet?
  • Review of National Broadcasting (2008) Issues for SBS (cont.)
    • Should the charters of the national broadcasters be amended to more clearly define their broad programming directions and priorities? Should such priorities take into account the nature and reach of particular delivery platforms?
    • What opportunities do new digital broadcasting and other platforms provide for the national broadcasters to more effectively deliver programming in languages other than English?
    • Are there ways of better harnessing new media and broadcasting technologies to enhance the value of the national broadcasters services to migrant groups, particularly those that are newly arrived?
  • Findings from 2007 YouDecideproject on Australia Federal election: New types of media work (Flew & Wilson, 2010)
    Content work
    Contribution management
    Site moderation
    Seed content
    Networking
    How to get attention
    Multi-platform strategies
    Community work
    Building and maintaining a user community
    Harnessing “super-contributors”
    Technical work
    On site tech work
    Off site tech work
    Meta-tech work
    8
  • Findings from QUT-SBS MA partenrshipon user-created content
    • UCC can be one response to SBS’ heavy reliance on international news agencies
    • Potential for SBS to lever links to Australia’s ethnic communities for new perspectives
    • UCC could never be the primary solution to diversifying news content - importance of perceived quality and SBS ‘brand’
    • UCC increases the importance of editorial functions in news selection
    • Focus of user comments needs to balance 99% engaged ones with 1% problematic ones
  • Opening up SBS Online for user-created content
    WEAKNESSES
    Accusations of bias/lack of balance
    Not expected to be an ‘opinion’ outlet
    Risks to brand and reputation
    Balance between editorial standards and opening up to user participation
    STRENGTHS
    Scope to move beyond being ‘re-broadcaster’ of agency news material (CNN, BBC etc.)
    Reputation as trusted news source
    Multiple links to Australia’s diverse ethnic/language communities
    Educated and informed audiences
    Scope to be ‘honest broker’ between communities in conflict
    10
  • Opening up SBS Online for user-created content
    OPPORTUNITIES
    Harnessing cultural diversity as a productive resource
    New sources of news agenda-setting
    New forms of participation/public sphere
    Engaging disenfranchised communities (e.g. young)
    Telling different stories/new forms of identification with SBS
    THREATS
    Credibility and quality/regularity of output from non-SBS sources
    Site moderation and legal risks
    Editorial management of site
    Scope for conflict between SBS professional and UCC ‘pro-ams’
    11
  • A decade online
    • 2000
  • A decade online
    • 2005
  • A decade online
    • 2009
  • 2009: A year in review
    • Total visitors: 196,000
  • 2009: A year in review
    • Total visitors: 196,000
    • WNA: 1,157,000
    • Insight: 186,000
    • Living Black: 32,000
  • 2009: A year in review
    • Where from?
    • 60% from Australia (118,000)
    • 40% from overseas (80,000)
  • 2009: A year in review
    • Potential language hubs?
  • 2009: A year in review
    • Potential language hubs?
  • 2010: The year so far
    • Total visitors: 109,700 (as of May 24)
    This time last year: 95,400
  • 2010: The year so far
    • Engagement
  • 2010: The year so far
    • Engagement
  • 2010: The year so far
    • Live chat
  • UCC @ SBS and future of public service media
    From Public Service Broadcasting to Public Service Media:
    Reforming the legislative Charter
    Renewing the funding base (no funding for online)
    Rethinking the pubic service remit
    Not just multi-platform but new modes of engagement
    Scope to be innovators in changing the media form
    Opening up - moving beyond the media professionals and ‘transmission model’
    Challenges of multicultural citizenship