Will the iPad save newspapers? Professor Terry Flew Head of New Media Services Work Program Creative Industries Faculty, Q...
The Problem <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams <...
The Problem #2 <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagram...
The challenge: from this  … <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any char...
to this  … <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </...
…  to this? <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams <...
The iPad as saviour? <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or d...
But not everyone is convinced <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any ch...
How to research this question? <ul><li>Limits of quantitative surveys: people will seek “faster horses” i.e. what they hav...
Job mapping <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams <...
Key research questions <ul><li>Which demographics will adopt which use patterns with t he  iPad - e.g. will people use it ...
Back to the future? <ul><li>Main criticism of iPad (other than lack of a camera!) has been that it promotes read-only rath...
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21 april presentation flew i-pad

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Presentation for Smart Services CRC on "Will the iPad save newspapers?"

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21 april presentation flew i-pad

  1. 1. Will the iPad save newspapers? Professor Terry Flew Head of New Media Services Work Program Creative Industries Faculty, QUT, Brisbane 21 April 2010
  2. 2. The Problem <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  3. 3. The Problem #2 <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  4. 4. The challenge: from this … <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  5. 5. to this … <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  6. 6. … to this? <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  7. 7. The iPad as saviour? <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  8. 8. But not everyone is convinced <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  9. 9. How to research this question? <ul><li>Limits of quantitative surveys: people will seek “faster horses” i.e. what they have with one identifiable improvement (faster, lighter, cheaper etc.) – tells us little about disruptive innovations </li></ul><ul><li>Issue is not predicting sales (diffusion of innovation curve) or gauging consumer reaction (technology S-curve) – these can be predicted </li></ul><ul><li>Issue is how to gauge what patterns on use are likely to be </li></ul><ul><li>This requires disaggregated qualitative analysis </li></ul>Terry Flew New Media Services and QUT
  10. 10. Job mapping <ul><li>Sample – font is arial 28 – only use arial on slides no other fonts including any charts or diagrams </li></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>Sample </li></ul></ul></ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sample </li></ul></ul></ul></ul></ul><ul><li>If you need to add a graphic scale to fit inside this white box </li></ul>Terry Flew New Media Services and QUT
  11. 11. Key research questions <ul><li>Which demographics will adopt which use patterns with t he iPad - e.g. will people use it to read on the bus or train? </li></ul><ul><li>What other devices are on the horizon – problem of lock-in to single digital mobile devices? </li></ul><ul><li>Relationship between content and masthead (has become blurred in era of Google) </li></ul><ul><li>Relationship to third party apps </li></ul><ul><li>Design functionality or user interaction? </li></ul>Terry Flew New Media Services and QUT
  12. 12. Back to the future? <ul><li>Main criticism of iPad (other than lack of a camera!) has been that it promotes read-only rather than read-write </li></ul><ul><li>This can be seen as its strength in publishing, as it re-establishes the world of print in digital space </li></ul><ul><li>Unresolved questions around media/device specificity of news organisations and their internal operating environment </li></ul><ul><li>Don’t start from “Will people pay for it?” – important question, but huge range of “it depends” issues surround it </li></ul>Terry Flew New Media Services and QUT

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