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Presentation for Smart Services CRC on "Will the iPad save newspapers?"

Presentation for Smart Services CRC on "Will the iPad save newspapers?"

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21 april presentation flew i-pad 21 april presentation flew i-pad Presentation Transcript

  • Will the iPad save newspapers? Professor Terry Flew Head of New Media Services Work Program Creative Industries Faculty, QUT, Brisbane 21 April 2010
  • The Problem
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    Terry Flew New Media Services and QUT
  • The Problem #2
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    Terry Flew New Media Services and QUT
  • The challenge: from this …
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    Terry Flew New Media Services and QUT
  • to this …
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    Terry Flew New Media Services and QUT
  • … to this?
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    Terry Flew New Media Services and QUT
  • The iPad as saviour?
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    Terry Flew New Media Services and QUT
  • But not everyone is convinced
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  • How to research this question?
    • Limits of quantitative surveys: people will seek “faster horses” i.e. what they have with one identifiable improvement (faster, lighter, cheaper etc.) – tells us little about disruptive innovations
    • Issue is not predicting sales (diffusion of innovation curve) or gauging consumer reaction (technology S-curve) – these can be predicted
    • Issue is how to gauge what patterns on use are likely to be
    • This requires disaggregated qualitative analysis
    Terry Flew New Media Services and QUT
  • Job mapping
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  • Key research questions
    • Which demographics will adopt which use patterns with t he iPad - e.g. will people use it to read on the bus or train?
    • What other devices are on the horizon – problem of lock-in to single digital mobile devices?
    • Relationship between content and masthead (has become blurred in era of Google)
    • Relationship to third party apps
    • Design functionality or user interaction?
    Terry Flew New Media Services and QUT
  • Back to the future?
    • Main criticism of iPad (other than lack of a camera!) has been that it promotes read-only rather than read-write
    • This can be seen as its strength in publishing, as it re-establishes the world of print in digital space
    • Unresolved questions around media/device specificity of news organisations and their internal operating environment
    • Don’t start from “Will people pay for it?” – important question, but huge range of “it depends” issues surround it
    Terry Flew New Media Services and QUT