Leveraging social media is extremely important for any brand looking to expand their reach, but even more so for bands and musicians looking for new followers to spread their message. Here’s why Twitter is the perfect medium to reach your audience: - Active, engaged followers helps expand your network within the music industry - Consistently bringing in followers every month helps you continue to grow - Fans are free advertisers who can spread the word about your message - It’s a gateway to interact with fans and provide them with tour dates and info - You can promote your merchandise, music and members If you’re willing to work hard, it could have a huge impact on the success of your music business.

1. Music Marketing Rescue@Tferriere
Twitter
Music marketing
Plan

2. A Strategy To Promote Music On Twitter
• Decide who to follow to get started,
• figure out who the key players are when it comes to Your Music
Genre (other bands, Blogs, Journalist on Twitter).
• Develop a content strategy (curating news about your music genre,
blog posting, Youtube video, and plan several messages per day)
• target quality followers who are potential customers
• Answer to questions on Twitter
• Respond to comments

3. • Setup a Buffer and a Startafire strategy (tools that assists with
managing social media profiles, and promote your brand)
• Use bit.ly to find out which links are the more popular with your
followers.
• Twitter (Stick to the 80-20 ratio, 80% others, 20% promotion)
• At least 3 posts per day
• Follow backs everybody
Maintain Profiles

4. Grow Your Twitter Followings
• Seek out influent people/artists to follow in your genre
• List their following lists
• keywords that convert
• seek out individual you want to notice you
• Import your Linkedin>>gmail emails into twitter to follow all
your contacts

5. Music Marketing Rescue@Tferriere
What I’ll
Need
From You!!

6. Twitter requires a lot of
content.
Note every little details about
what's new with your band, your
music niche. Everything - from
newsletter to free tracks to
industry news.
Enter everything in a note form
at the beginning of each week
and then turn them into a
formats that works for Twitter.

7. What To Tweet?
• Alway try to bring value
• Be yourself
• Do some special discount
• Retweet news in your music niche
• Tweet sometimes about your personal life
• Comment on the news in the music industry , use appropriate hashtags
• What happen during the rehearsal
• After your last show
• In the van going to your next performance
• About your writing process
• Post a demo
• Post a link to Youtube
• Your Blog posts
• Other blogs you like
• A bit of self promotion (Use The 80/20 Rule)
• Other bands you like (Local and national)
@tferriere

8. How to measure success?
Well, it's difficult to measure the
impact of Social Media because
they're intertwined with word of
mouth. They are certain
statistics we'd look at to
determine success.
@tferriere

9. At the beginning of each month, you can count
Number of new followers on Twitter as well as percentage
of increase compare to previous month
Conversion numbers given by Twitter
Number of free tracks downloaded
1
2
3
4 Number of new email collected on your website

10. You can also count
Number of hits to website (referral traffic from Twitter)
Number of people who said they came from Twitter
Sales Numbers
1
2
3

11. Learn How To Grow And
Monetize A Fan Base

12. FREE #MUSICMARKETING MINI
COURSE
Sign up for a 100% Free 5 day music marketing e-course with
advanced strategies, tactics and tips to help you sell your music
online!
More HERE

13. Thank You!
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@Tferriere www.musicmarketingrescue.com