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Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
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Nurturing Property Management Leads with Social Media

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This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property …

This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.

Published in: Real Estate, Business, Technology
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  • Want to add Twitter Followers, Linked In Connections, and Facebook Friends at bottom.
  • Transcript

    • 1. Nurturing Tenant and Owner Prospects through Social Media
      Part Black Magic & Part Rocket Science
    • 2. Goals For Today's Session
      Social Media and Sales Process
      Social Lead Nurturing – Real-world Techniques
      Understanding Lead Nurturing
      Tools to Make Life Easy
    • 3. Thomas Fanelli
      Thomas M FanelliVP Product MarketingSMB Division/RealPage
      Over 15 Years of Internet Marketing
      5 Years Running Interactive Agency
      Specialized Focus on Local Search
      Focused on Property Management Last 6 Years
      ©2011 RealPage, Inc. — All rights reserved.
      Slide 3
    • 4. Group Feedback
      Do you consider yourself:
      Active in Social Media?
      A Social Media Bystander?
      What’s Social Media?
    • 5. Social Mediaand the Sales Cycle
    • 6. Demand Gen vs. Influence
      ©2011 RealPage, Inc. — All rights reserved.
      Slide 6
    • 7. The “Follow Me” Culture
      Easier people can follow you, the easier they become leads.
      ©2011 RealPage, Inc. — All rights reserved.
      Slide 7
    • 8. Social Engagement
      Micro Blogging
      Fan, Follow, Friend
      Personal Connections
      ©2011 RealPage, Inc. — All rights reserved.
      Slide 8
    • 9. Making a Home Run in Social Media
      Everything you wished they told you.
    • 4 Core Principles for Social Media
      Be an Active Participant
      Be a Consistent Participant
      Share Content and Contribute
      Connect with your Leads on Social Platforms
      2
      3
      1
      4
    • 17. Defining Your Goals
    • Generating Quality Marketing Content
    • 29. Getting the Most Out of YouTube
      Why Should You Use YouTube?
      Easy Way to Promote Rentals
      Differentiate Your Business
      Establish Thought Leadership
      Promote Testimonials
      It’s SEO Relevant
      Large Voume of Traffic
      Easily Integrates to Other Social Sites
      38% Watched YouTube (Last Week)
    • 30. Real World YouTube Examples
    • 31. Company Highlight Video
      Generally Low Cost
      On-Demand
      Differentiate From Competition
      Clearly State Your Benefits
      SEO Relevance
    • 32. Rental Walk-Through Videos
      Rental Walk-Through Videos
      Typically No/Low Cost
      On-Demand
      Differentiate From Competition
      Easily Integrate to Propertyware
      Easily Integrate to Social Media
      Higher Quality Rental Marketing
      Benefit in Eyes of Owners
    • 33. Example Walk Through Video
    • 34. Video Ideas
      Testimonial Videos
      Real Estate Investing Videos
      Local Real Estate Marketing Analysis
      Property Walk Throughs
      Property Slideshow Videos
      Property Maintenance Videos
      “How to” Videos
      How to Prep for Move Out
      Understing the Move Out Process
      How to Clean a Spill
      How to Run a Pool Timer
    • 35. Getting the Most Out of Facebook
      Why Should You Use Facebook?
      Large, Diverse Audience(renters, owners, orgs, etc.)
      Highly Visible, Highly Sticky
      Because of this…
      You can increase tenant retention
      Prospective tenants will see your reputation
      Prospective owners will see your reputation
      You will recruit new owner
      You will get unsolicted testimonials
      It’s SEO Relevant
      52% of Americans have Facebook Profiles
    • 36. Branding – Custom Design Fan Page
      Differentiate Your Company
      Custom Logo
      Custom Welcome Page
    • 37. Tenant Retention – Gift Cards
      Announce Winners on FB
      Giving Away Gift Cards & Prizes
    • 38. Lead Generation - Videos
      YouTube Video
      Posted on Facebook
      Users able to comment
      Users can “Like”
      Video Posted in Propertyware
    • 39. Referrals & Thought Leadership
      Event Promotion
      Referrals/Thought Leadership
    • 40. Posting Rentals to Facebook
      Links to Your Site
      Facebook Marketplace
    • 41. Gather at the Social WatercoolersGroups, and Q&A Sites
    • 42. Joining the Conversation
      LinkedIn.com
      Groups and Q&A
      Distressed Real Estate
      Many Various Topics
      Quora.com
      Various Real Estate Discussions
      Other Various Topics
      Blogging
      Develop Your Voice
      SEO Relevant Content
    • 43. Finding Leads with LinkedIN
    • 44. Finding Leads with LinkedIN InMail
      InMails are trusted messages that you can use to contact anyone on LinkedIn .
    • 45. Finding Other Relevant Connections
    • 46. Putting Your Content to WorkHow Lead Nurturing Can Help Your Business
    • 47. Key Concepts – Lead Nurturing
      Lead Nurturing is the process of building relationships with qualified prospects regardless of their timing to buy.
      WEBSITE
      PHONE
      CASE STUDY
      VIDEO
      PRICING
      REVIEW SITES
      SOCIAL MEDIA
      ENGAGEMENT LINE
      INITIAL CONTACT
      ENGAGEMENT
      SECRET SAUCE
    • 48. Why Is Lead Nurturing Important?
      Nurtured Leads Produce a 20% Higher Sales Opportunities
      33% Lower Cost Per Lead
      Close 7% More Sales
      Reduce “No Decisions” by 6%
      Higher Professionalism and Expertise
    • 49. Key Concepts – Social Lead Nurturing
      Social Lead Nurturing leverages a social connection with your prospects and customers, allowing you a deeper, consistent, and ongoing relationship beyond the initial sale.
    • 50. Group Feedback
      Do you currently use:
      Facebook?
      Twitter?
      LinkedIn?
      YouTube?
      Other?
    • 51. Optimizing Your Social EffortAutomate and Streamline
    • 52. 3 Tricks the Pro’s Use
      New Friends
      Schedule
      Go Mobile
    • 53. Xobni for Outlook
    • 54. Rapportive – Gmail/Google Apps
    • 55. Card Munch
      Address Book Integration
      Social Integration
      Scan Business Cards
      OCR
    • 56. NutShell Mail by Constant Contact
      Social Updates via Email
      Works on Multiple Sites
      Scheduled & Consolidated
      Best of All it’s FREE!
    • 57. HooteSuite
      Social Management
      Analytics & Metrics
      Team Collaboration
      Automation Features
    • 58. Q&A

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