• Like
  • Save
Nurturing Property Management Leads with Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Nurturing Property Management Leads with Social Media

  • 992 views
Published

This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property …

This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.

Published in Real Estate , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
992
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Want to add Twitter Followers, Linked In Connections, and Facebook Friends at bottom.

Transcript

  • 1. Nurturing Tenant and Owner Prospects through Social Media
    Part Black Magic & Part Rocket Science
  • 2. Goals For Today's Session
    Social Media and Sales Process
    Social Lead Nurturing – Real-world Techniques
    Understanding Lead Nurturing
    Tools to Make Life Easy
  • 3. Thomas Fanelli
    Thomas M FanelliVP Product MarketingSMB Division/RealPage
    Over 15 Years of Internet Marketing
    5 Years Running Interactive Agency
    Specialized Focus on Local Search
    Focused on Property Management Last 6 Years
    ©2011 RealPage, Inc. — All rights reserved.
    Slide 3
  • 4. Group Feedback
    Do you consider yourself:
    Active in Social Media?
    A Social Media Bystander?
    What’s Social Media?
  • 5. Social Mediaand the Sales Cycle
  • 6. Demand Gen vs. Influence
    ©2011 RealPage, Inc. — All rights reserved.
    Slide 6
  • 7. The “Follow Me” Culture
    Easier people can follow you, the easier they become leads.
    ©2011 RealPage, Inc. — All rights reserved.
    Slide 7
  • 8. Social Engagement
    Micro Blogging
    Fan, Follow, Friend
    Personal Connections
    ©2011 RealPage, Inc. — All rights reserved.
    Slide 8
  • 9. Making a Home Run in Social Media
    Everything you wished they told you.
  • 4 Core Principles for Social Media
    Be an Active Participant
    Be a Consistent Participant
    Share Content and Contribute
    Connect with your Leads on Social Platforms
    2
    3
    1
    4
  • 17. Defining Your Goals
  • Generating Quality Marketing Content
  • 29. Getting the Most Out of YouTube
    Why Should You Use YouTube?
    Easy Way to Promote Rentals
    Differentiate Your Business
    Establish Thought Leadership
    Promote Testimonials
    It’s SEO Relevant
    Large Voume of Traffic
    Easily Integrates to Other Social Sites
    38% Watched YouTube (Last Week)
  • 30. Real World YouTube Examples
  • 31. Company Highlight Video
    Generally Low Cost
    On-Demand
    Differentiate From Competition
    Clearly State Your Benefits
    SEO Relevance
  • 32. Rental Walk-Through Videos
    Rental Walk-Through Videos
    Typically No/Low Cost
    On-Demand
    Differentiate From Competition
    Easily Integrate to Propertyware
    Easily Integrate to Social Media
    Higher Quality Rental Marketing
    Benefit in Eyes of Owners
  • 33. Example Walk Through Video
  • 34. Video Ideas
    Testimonial Videos
    Real Estate Investing Videos
    Local Real Estate Marketing Analysis
    Property Walk Throughs
    Property Slideshow Videos
    Property Maintenance Videos
    “How to” Videos
    How to Prep for Move Out
    Understing the Move Out Process
    How to Clean a Spill
    How to Run a Pool Timer
  • 35. Getting the Most Out of Facebook
    Why Should You Use Facebook?
    Large, Diverse Audience(renters, owners, orgs, etc.)
    Highly Visible, Highly Sticky
    Because of this…
    You can increase tenant retention
    Prospective tenants will see your reputation
    Prospective owners will see your reputation
    You will recruit new owner
    You will get unsolicted testimonials
    It’s SEO Relevant
    52% of Americans have Facebook Profiles
  • 36. Branding – Custom Design Fan Page
    Differentiate Your Company
    Custom Logo
    Custom Welcome Page
  • 37. Tenant Retention – Gift Cards
    Announce Winners on FB
    Giving Away Gift Cards & Prizes
  • 38. Lead Generation - Videos
    YouTube Video
    Posted on Facebook
    Users able to comment
    Users can “Like”
    Video Posted in Propertyware
  • 39. Referrals & Thought Leadership
    Event Promotion
    Referrals/Thought Leadership
  • 40. Posting Rentals to Facebook
    Links to Your Site
    Facebook Marketplace
  • 41. Gather at the Social WatercoolersGroups, and Q&A Sites
  • 42. Joining the Conversation
    LinkedIn.com
    Groups and Q&A
    Distressed Real Estate
    Many Various Topics
    Quora.com
    Various Real Estate Discussions
    Other Various Topics
    Blogging
    Develop Your Voice
    SEO Relevant Content
  • 43. Finding Leads with LinkedIN
  • 44. Finding Leads with LinkedIN InMail
    InMails are trusted messages that you can use to contact anyone on LinkedIn .
  • 45. Finding Other Relevant Connections
  • 46. Putting Your Content to WorkHow Lead Nurturing Can Help Your Business
  • 47. Key Concepts – Lead Nurturing
    Lead Nurturing is the process of building relationships with qualified prospects regardless of their timing to buy.
    WEBSITE
    PHONE
    CASE STUDY
    VIDEO
    PRICING
    REVIEW SITES
    SOCIAL MEDIA
    ENGAGEMENT LINE
    INITIAL CONTACT
    ENGAGEMENT
    SECRET SAUCE
  • 48. Why Is Lead Nurturing Important?
    Nurtured Leads Produce a 20% Higher Sales Opportunities
    33% Lower Cost Per Lead
    Close 7% More Sales
    Reduce “No Decisions” by 6%
    Higher Professionalism and Expertise
  • 49. Key Concepts – Social Lead Nurturing
    Social Lead Nurturing leverages a social connection with your prospects and customers, allowing you a deeper, consistent, and ongoing relationship beyond the initial sale.
  • 50. Group Feedback
    Do you currently use:
    Facebook?
    Twitter?
    LinkedIn?
    YouTube?
    Other?
  • 51. Optimizing Your Social EffortAutomate and Streamline
  • 52. 3 Tricks the Pro’s Use
    New Friends
    Schedule
    Go Mobile
  • 53. Xobni for Outlook
  • 54. Rapportive – Gmail/Google Apps
  • 55. Card Munch
    Address Book Integration
    Social Integration
    Scan Business Cards
    OCR
  • 56. NutShell Mail by Constant Contact
    Social Updates via Email
    Works on Multiple Sites
    Scheduled & Consolidated
    Best of All it’s FREE!
  • 57. HooteSuite
    Social Management
    Analytics & Metrics
    Team Collaboration
    Automation Features
  • 58. Q&A