Partnering for Global Impact - Lugano 2013

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Presentation by Bas Hoefman, one of the founders of Text to Change (TTC), at the Partnering for Global Impact conference in Lugano. It provides information about TTC as a social enterprise and gives insights into TTC's programs and campaigns.

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Partnering for Global Impact - Lugano 2013

  1. 1. Bas Hoefman Founder and Director Lugano, July 11th, 2013
  2. 2. • Growth of mobile technology/communications • Founded as NGO in 2008 • Social mobile service & content provider • Develops interactive and incentive mobile tools • Pioneer in mHealth in Africa Mission Empower citizens by unleashing the potential of mobile telephony to provide and collect information, increase awareness and knowledge levels, enhance transparency and strengthen advocacy. Simple in concept, powerful in result
  3. 3.  Mbarara, Valentine’s Day 2008  Target: 15.000 Celtel subscribers  HIV/AIDS Quiz  Results: 20 % response rate  Uptake in HCT of +40% at AIC  Built our own platform + toll free short code First TTC program
  4. 4. • Behavioral Change Campaigns mHealth, mEducation, mAgriculture, mEnvironmental, cash transfers, Social Media • Research Customer & consumer, Social • Accountability Reporting Citizen monitoring, opinion polling, mTracker Areas of Expertise
  5. 5. “Love me, Parents” Healthy Pregnancy and Safe Motherhood Campaign Area of Expertise: Behavioral change
  6. 6. SMS SURVEYS INTERNET SURVEYS PHONE CALL SURVEYS MOBILE DATA COLLECTION APPLICATIONS PROFILED DATABASE (RESEARCH PANEL) REAL-TIME ACCESSIBLE & TRUSTWORTHY RESULTSVISUALISATION TOOL Area of Expertise: Research
  7. 7. Five years of change
  8. 8. • Social enterprise: profit making, but we only work for causes that improve people’s lives • B2B revenue model • TTC facilitates dialog between organizations and audience • To focus on social impact Social Enterprise
  9. 9. Social impact • Developing internal measurement system • Connected with our project cycle management system MacGyver • To judge results with simple rating system Valid and representative data, substantiation regarding the impact
  10. 10. • Investment: 1,6 million USD • 4 new country offices • TTC will generate a SROI of 200% 2013-2018
  11. 11. Through Partnering
  12. 12. Thank you Ideas, suggestions, questions? Bas Hoefman Founder and Director bhoefman@texttochange.com Mobile: +31624230537 http://www.texttochange.com

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