Overview cases research africa 21 sept 2012

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  • 1. CLICK TO EDIT MASTER TITLE STYLE CASES 2012
  • 2. CLICK TO EDIT MASTER TITLE STYLE CONSUMER PANELWhat? - Establish a representative panel for market researchWhere? - Uganda, Kenya, TanzaniaPartner / Client: - Available for use by any commercial or non-profit entityPanel size - 20000How: - Marketing campaigns via radio, TV, Internet, social media - Registration panelists via SMS or Internet - Careful profiling via call center (English and local languages) - Incentives provided for participationGoal: - Provide insight in consumer attitudes, knowledge levels and behavior in AfricaResult: - Profiled database to be used for market research
  • 3. CLICK TO EDIT MASTER TITLE STYLEUNILEVER/ Lifebuoy CASEWhat: - Impact survey on Global Hand Washing Day campaignWhere: - UgandaPartner / Client: - USAID, Strides for Family Health, Unilever Uganda/ LifebuoySample size: - 12,000 (collected via radio campaigns and face to face)How: - Interactive SMS (English) and call center (English and local languages) further to SMS pledges (12,000 pledges) + Incentives provided for participationDatabase: - International campaign personal hygiene (Participant pledge by SMS)Goals: - Insight attitude & create awareness hand washing to prevent diseases - Insight in Unilever’s brand awareness & product feedbackWin-win: - Increased brand awareness Unilever-Lifebuoy & increased awareness dealing with poor sanitation & hygiene
  • 4. CLICK TO EDIT MASTER TITLE STYLE GIZ CASEWhat: - Monitoring and Evaluation solar system performance & useWhere: - Northern UgandaPartner / Client: - GIZ / PREEP (‘Access to Solar program’)Sample size: - 571 (Out of a database provided by GIZ)How: - Interactive SMS (English) and call center (English and local languages) + Incentives provided for participationDatabase: - Existing GIZ database of customers who bought a solar system under the programGoals: - Evaluate performance/use/dealers solar systems - Improve access to affordable modern energy services in rural/remote areas in Uganda - Evaluate use solar energyWin-win: - Insight customers’ opinion of & experience with solar systems - Collection information on dealer performance & systems quality - Increased support for renewable energy
  • 5. CLICK TO EDIT MASTER TITLE STYLE AMREF CASEWhat: - Impact survey on Tuberculosis Awareness CampaignWhere: - The Wakiso, Kiboga, Luwero, and Kyankwanzi districts of Central UgandaPartner / Client: - AmrefSample size: - 996 (collected via radio campaigns and face to face)How: - Call center (English and local languages) + Incentives provided for participationGoal: - Measure the effectiveness of the Tuberculosis CampaignWin-win: - Insight into awareness and education about Tuberculosis - Increased health awareness and education about Tuberculosis
  • 6. CLICK TO EDIT MASTER TITLE STYLE UWEZO CASEWhat: - Database cleaning projectWhere: - UgandaPartner / Client: - UwezoSample size: - 2000 (Out of database provided by Uwezo)How: - Call center (English and local languages) + Incentives provided for participationGoal: - To eliminate unwanted contacts from the UWEZO database that is being used to reach children through awareness sms messages and quizzes to improve competencies in literacy and numeracy among children aged 6‐16 yearsWin-win: - Insight operational numbers in database - Insight into which people in the database are aware about UWEZO and are interested in UWEZO education programs - Insight whether respondents received the SMS messages and quizzes - Insight reasons why people did not respond to the SMS messages sent to them
  • 7. CLICK TO EDIT MASTER TITLE STYLERAISING VOICES/ TWAWEZAWhat: - Monitoring and Evaluation education system in UgandaWhere: - Uganda, teachers in the districts of Kyenjojo, Mubende, Arua, Alebtong, Lira, Agago and Mbale DistrictsPartner / Client: - Raising Voices & TwawezaSample size: - 654 (Out of database provided by Raising Voices)How: - Call center (English and local languages) + Incentives provided for participationGoal: - Evaluate the education System in 7 districts of UgandaWin-win: - Insight performance of the education system - Insight characteristics of a good education system and focus point for improvements
  • 8. CLICK TO EDIT MASTER TITLE STYLE UNATUWhat: - Monitoring and Evaluation education system in UgandaWhere: - Different districts of Uganda, namely Kampala, Jinja, Masindi, Lira and AruaPartner / Client: - UNATU (Uganda National Teacher’s Union)Sample size: - 200 (Out of Research Africa’s representative consumer panel)How: - Call center (English and local languages) + Incentives provided for participationGoal: - Gather the public’s views on whether there is a crisis in Uganda’s public educationWin-win: - Insight performance of the education system - Insight main problems and suggested solutions’ according to the public
  • 9. CLICK TO EDIT MASTER TITLE STYLEMALARIA CONSORTIUMWhat: - A pretest with Village Health Teams to evaluate a Mobile Support System, against 5 key criteria (Attraction, Acceptability, Comprehension, Relevance, Persuasion) - Mobile telephony coverage testingWhere: - 8 districts of mid‐western UgandaPartner / Client: - Malaria ConsortiumSample size: - 300 (Out of database provided by Malaria Consortium)How: - Call center (English and local languages) + FocusgroupGoal: - Assess the acceptable, comprehensible, appropriate, and useful nature of the SMS messages - Testing the coverage of all mobile operators in Uganda (MTN, AIRTEL, ORANGE, WARID, UTL)Win-win: - Insight into the perception and comprehension of the SMS messages - Determinded which operator has the widest coverage in Uganda
  • 10. CLICK TO EDIT MASTER TITLE STYLE LIVING GOODSWhat: - Follow-up surveys on treatments performed in the field by Community Health PromotersWhere: - UgandaPartner / Client: - Living GoodsSample size: - 200 (Out of database provided by Living Goods), ongoing monthlyHow: - Call center (English and local languages)Goal: - Learn about customers’ satisfaction - Find out whether sick and treated children were treated by a Living Goods’ Community Health PromotersWin-win: - Insight customer satisfaction - Increased brand awareness Living Goods