mLearning Gsma Mobile World Congress 2011

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The Text to Change presentation during the Mobile World Congress in Barcelona 2011 about mLearning and mHealth.

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mLearning Gsma Mobile World Congress 2011

  1. 1. Text to Change Text to Change mLearning Convening Session MWC 2011 February, 15 th 2011 Hajo van Beijma [email_address]
  2. 2. Text to Change (TTC) and mobile phones in Africa and South-America. TTC is a mobile content provider working on: -Health; -Education; -Economic Development; -Accountability. -Offices in The Netherlands and Uganda; -7 people staff; -200,000 participants in 2010; -Working in: Uganda, Kenya, Tanzania, Cameroon, Madagascar, Namibia and Bolivia; -Clients: Mobile providers, UN, Governments, NGO’s and Companies. -Scaling to 16 countries in 2011 and 2012 via the Connect4Change consortium. Overview – Partnerships - Future
  3. 3. Example of a TTC program: -Africa based organization looks for added value via the use of mobile phones to their existing development campaigns; -Local organization pays for the TTC services with possible support from TTC partners in the US and Europe; -TTC installs the hardware and software at the mobile providers in that country; -Content is being designed by local partner; -Third party can be added for research, M&E, measuring outcomes; -Partnership and scale are key. Overview – Partnerships - Future
  4. 5. Thoughts, direction and the challenges of mLearning Cross-sector approach. -mLearning shouldn’t be handled as a stand alone sector in the mobile for development field. -Cross cutting campaigns: mHealth, mobile accountability, Economic Development via cell phones and mLearning should be combined. Overview – Partnerships - Future
  5. 6. TTC and mLearning 2011-2015 As part of its larger Mobiles for Development fund TTC will implement mLearning campaigns in: Ghana, Malawi, Uganda, Zambia, Bolivia, Ethiopia, Kenya and Peru -Teacher absenteeism sms campaign. -Motivational messages for parents, students and teachers. -Capacity building of SMC’s en PTA’s. -Accountability and budget tracking via sms. -Mobile learning, short video’s, images and sms-based educational material via the mobile phone. “ Improved quality and equity of the education system supported by 60 partner organizations for 10,000 teachers and managers of 800 education institutions and for 300 parents associations/ grass root education organizations in 8 countries through the integration of mobiles in primary, secondary and teacher education and vocational training with a special focus on empowerment of women and girls.” Overview – Partnerships - Future
  6. 7. Mobile providers: -Short term: CSR and press releases -Long term: focus on core business Overview – Partnerships - Future
  7. 8. <ul><li>Text to Change: Why does it work? </li></ul><ul><li>Partnerships with mobile operators, telecom industry, NGO's and governments; </li></ul><ul><li>Software that will work in Africa; </li></ul><ul><li>Demand driven programs; </li></ul><ul><li>Local content; </li></ul><ul><li>Evidence based; </li></ul><ul><li>Interactive education. </li></ul>Overview – Partnerships - Future Economist The Lancet UN Foundation ZAIN Magazine Financial Times
  8. 9. The momentum for mLearning is now! Focus: End User. www.texttochange.com +31 20 486 6091 [email_address] Overview –Partnerships - Future

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