mHealth Conference and Expo, Dubai. September 14 2010


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The Text to Change presentation at the mHealth Conference and Expo in Dubai on September 14 2010.

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mHealth Conference and Expo, Dubai. September 14 2010

  1. 1. Text to Change Text to Change mHealth Conference Dubai, 14th September 2010 Hajo van Beijma [email_address] @hajovanbeijma
  2. 2. Text to Change: Combating HIV/AIDS via sms in Africa. -Offices in The Netherlands and Uganda; -6 people staff; -12 finished mHealth campaigns, 5 active campaigns in 5 countries; -5 ongoing research studies; -Partnerships with 15 organizations; -Scale to 12 countries in 2011 and 2012.
  3. 3. Text to Change and mHealth: From pilot to scale, through: -Collaboration; -Low-tech for end-user, high-tech web-based server system; -Local content from local partners; -Long term contracts with all mobile providers; -Free services for the end-users; -Servicing governments, NGO’s and companies.
  4. 4. <ul><li>mHealth in developing countries: </li></ul><ul><li>Text to Change, a Social Mobile Content Provider: 5% software, 95% programs. - Impact; </li></ul><ul><li>Challenges; - Scalability; - End user. </li></ul>
  5. 5. <ul><li>Text to Change programs: </li></ul><ul><li>Text message based multiple choice quizzes on health; </li></ul><ul><li>Incentive based: airtime, mobile phones, t-shirts; </li></ul><ul><li>Age, gender and location data is being gathered. </li></ul>
  6. 7. Family Health Int. & m4RH: Mobile for Reproductive Health. Testing the Feasibility of Providing Family Planning Information via Mobile Phones.
  7. 8. <ul><li>Text to Change: Why does it work? </li></ul><ul><li>Partnerships with mobile operators, telecom industry, NGO's and governments; </li></ul><ul><li>Software that will work in Africa; </li></ul><ul><li>Demand driven programs; </li></ul><ul><li>Local content; </li></ul><ul><li>Interactive education. Goals: </li></ul><ul><li>Create more awareness; </li></ul><ul><li>Gather data on knowledge; </li></ul><ul><li>Increase testing via sms referral. </li></ul>
  8. 9. <ul><li>Tools: </li></ul><ul><li>Text message quizzes; </li></ul><ul><li>Keywords; </li></ul><ul><li>Interactive voice response; </li></ul><ul><li>Data gathering. </li></ul><ul><li>Where: </li></ul><ul><li>Uganda; </li></ul><ul><li>Kenya; </li></ul><ul><li>Tanzania; </li></ul><ul><li>Bolivia; </li></ul><ul><li>Madagascar; </li></ul><ul><li>Namibia. </li></ul>
  9. 10. Research projects: - University of Oslo, Norway, department of Media and Communication: Mobile Communication and Behaviour Change in Action. - University of Utrecht and KIT, The Netherlands: Uptake in HIV testing via the use of sms. - Makarere University Uganda and Microsoft: Improve TB treatment completion. - IBM Research, USA: The use of social incentives to change behavior in text message based programs. - Family Health Int.: The use of mobile phones in familiy planing messages in Kenya, Tanzania and Ghana.
  10. 11. Impact: 2008 : 15,000 participants. Uptake in HIV testing 35%, Uganda. * 1 HIV/AIDS program for Ugandan NGO 2009 : 80,000 participants. Uptake in HIV testing 40%, Uganda, Kenya and Namibia. * 4 sms based Workplace programs on health for telecom operator, sugar factories, cobolt mine. * 4 HIV/AIDS, Yellow Fever, TB and Malaria programs for local NGO’s. 2010 : 80,000 participants. Expansion to Tanzania, Bolivia, Cameroun, Mali and Ghana. * 7 sms based workplace programs.
  11. 12. Challenges: * Learn from failures, they do exist… * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.
  12. 13. Partners: -Local NGO’s: Healthchild, AIC, HIPS -International NGO’s: IICD, Unicef, FHI, KIT -UN-ECOSOC, WHO -Dutch Ministry of Foreign Affairs, USAID, DED -Mobile Operators: Orange, MTN, ZAIN (Bharti Airtel) TIGO -IBM, Makerere University -PricewaterhouseCoopers, Clifford&Chance, MSD, TNO
  13. 14. Scalability: Only way is: large scale operations with new mobile infrastructure partners, NGO’s and governments. Focus: End User! +31 20 486 6091 [email_address]