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mHealth Conference and Expo, Dubai. September 14 2010
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mHealth Conference and Expo, Dubai. September 14 2010


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The Text to Change presentation at the mHealth Conference and Expo in Dubai on September 14 2010.

The Text to Change presentation at the mHealth Conference and Expo in Dubai on September 14 2010.

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  • 1. Text to Change Text to Change mHealth Conference Dubai, 14th September 2010 Hajo van Beijma [email_address] @hajovanbeijma
  • 2. Text to Change: Combating HIV/AIDS via sms in Africa. -Offices in The Netherlands and Uganda; -6 people staff; -12 finished mHealth campaigns, 5 active campaigns in 5 countries; -5 ongoing research studies; -Partnerships with 15 organizations; -Scale to 12 countries in 2011 and 2012.
  • 3. Text to Change and mHealth: From pilot to scale, through: -Collaboration; -Low-tech for end-user, high-tech web-based server system; -Local content from local partners; -Long term contracts with all mobile providers; -Free services for the end-users; -Servicing governments, NGO’s and companies.
  • 4.
    • mHealth in developing countries:
    • Text to Change, a Social Mobile Content Provider: 5% software, 95% programs. - Impact;
    • Challenges; - Scalability; - End user.
  • 5.
    • Text to Change programs:
    • Text message based multiple choice quizzes on health;
    • Incentive based: airtime, mobile phones, t-shirts;
    • Age, gender and location data is being gathered.
  • 6.  
  • 7. Family Health Int. & m4RH: Mobile for Reproductive Health. Testing the Feasibility of Providing Family Planning Information via Mobile Phones.
  • 8.
    • Text to Change: Why does it work?
    • Partnerships with mobile operators, telecom industry, NGO's and governments;
    • Software that will work in Africa;
    • Demand driven programs;
    • Local content;
    • Interactive education. Goals:
    • Create more awareness;
    • Gather data on knowledge;
    • Increase testing via sms referral.
  • 9.
    • Tools:
    • Text message quizzes;
    • Keywords;
    • Interactive voice response;
    • Data gathering.
    • Where:
    • Uganda;
    • Kenya;
    • Tanzania;
    • Bolivia;
    • Madagascar;
    • Namibia.
  • 10. Research projects: - University of Oslo, Norway, department of Media and Communication: Mobile Communication and Behaviour Change in Action. - University of Utrecht and KIT, The Netherlands: Uptake in HIV testing via the use of sms. - Makarere University Uganda and Microsoft: Improve TB treatment completion. - IBM Research, USA: The use of social incentives to change behavior in text message based programs. - Family Health Int.: The use of mobile phones in familiy planing messages in Kenya, Tanzania and Ghana.
  • 11. Impact: 2008 : 15,000 participants. Uptake in HIV testing 35%, Uganda. * 1 HIV/AIDS program for Ugandan NGO 2009 : 80,000 participants. Uptake in HIV testing 40%, Uganda, Kenya and Namibia. * 4 sms based Workplace programs on health for telecom operator, sugar factories, cobolt mine. * 4 HIV/AIDS, Yellow Fever, TB and Malaria programs for local NGO’s. 2010 : 80,000 participants. Expansion to Tanzania, Bolivia, Cameroun, Mali and Ghana. * 7 sms based workplace programs.
  • 12. Challenges: * Learn from failures, they do exist… * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.
  • 13. Partners: -Local NGO’s: Healthchild, AIC, HIPS -International NGO’s: IICD, Unicef, FHI, KIT -UN-ECOSOC, WHO -Dutch Ministry of Foreign Affairs, USAID, DED -Mobile Operators: Orange, MTN, ZAIN (Bharti Airtel) TIGO -IBM, Makerere University -PricewaterhouseCoopers, Clifford&Chance, MSD, TNO
  • 14. Scalability: Only way is: large scale operations with new mobile infrastructure partners, NGO’s and governments. Focus: End User! +31 20 486 6091 [email_address]