mHealth Conference and Expo, Dubai. September 14 2010
Text to Change Text to Change mHealth Conference Dubai, 14th September 2010 Hajo van Beijma [email_address] @hajovanbeijma
Text to Change: Combating HIV/AIDS via sms in Africa. -Offices in The Netherlands and Uganda; -6 people staff; -12 finished mHealth campaigns, 5 active campaigns in 5 countries; -5 ongoing research studies; -Partnerships with 15 organizations; -Scale to 12 countries in 2011 and 2012.
Text to Change and mHealth: From pilot to scale, through: -Collaboration; -Low-tech for end-user, high-tech web-based server system; -Local content from local partners; -Long term contracts with all mobile providers; -Free services for the end-users; -Servicing governments, NGO’s and companies.
<ul><li>mHealth in developing countries: </li></ul><ul><li>Text to Change, a Social Mobile Content Provider: 5% software, 95% programs. - Impact; </li></ul><ul><li>Challenges; - Scalability; - End user. </li></ul>
<ul><li>Text to Change programs: </li></ul><ul><li>Text message based multiple choice quizzes on health; </li></ul><ul><li>Incentive based: airtime, mobile phones, t-shirts; </li></ul><ul><li>Age, gender and location data is being gathered. </li></ul>
Family Health Int. & m4RH: Mobile for Reproductive Health. Testing the Feasibility of Providing Family Planning Information via Mobile Phones.
<ul><li>Text to Change: Why does it work? </li></ul><ul><li>Partnerships with mobile operators, telecom industry, NGO's and governments; </li></ul><ul><li>Software that will work in Africa; </li></ul><ul><li>Demand driven programs; </li></ul><ul><li>Local content; </li></ul><ul><li>Interactive education. Goals: </li></ul><ul><li>Create more awareness; </li></ul><ul><li>Gather data on knowledge; </li></ul><ul><li>Increase testing via sms referral. </li></ul>
Research projects: - University of Oslo, Norway, department of Media and Communication: Mobile Communication and Behaviour Change in Action. - University of Utrecht and KIT, The Netherlands: Uptake in HIV testing via the use of sms. - Makarere University Uganda and Microsoft: Improve TB treatment completion. - IBM Research, USA: The use of social incentives to change behavior in text message based programs. - Family Health Int.: The use of mobile phones in familiy planing messages in Kenya, Tanzania and Ghana.
Impact: 2008 : 15,000 participants. Uptake in HIV testing 35%, Uganda. * 1 HIV/AIDS program for Ugandan NGO 2009 : 80,000 participants. Uptake in HIV testing 40%, Uganda, Kenya and Namibia. * 4 sms based Workplace programs on health for telecom operator, sugar factories, cobolt mine. * 4 HIV/AIDS, Yellow Fever, TB and Malaria programs for local NGO’s. 2010 : 80,000 participants. Expansion to Tanzania, Bolivia, Cameroun, Mali and Ghana. * 7 sms based workplace programs.
Challenges: * Learn from failures, they do exist… * Sms services in local languages; * Improve text message software; * Zero rating the service; * Service over all mobile networks; * Better data analysis; * More partners; * Local content; * Create sustainable programs; * Better training of peer educators on text messages; * Open Source system to establish interoperability between mobile for development systems.