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Communicating till the cows come home?   Amsterdam, 26 Feb 2013. @hajovanbeijma #amlabacademy
http://www.behaviormodel.org/Behavior = Motivation + Ability + Trigger ...at the same moment.
Tekst M4RH to +31642500021
Sensation is a Core MotivatorSMS AGAINST GENDER BASED VIOLENCE http://www.texttochange.org/news/sms-against-gender-based-v...
Anticipation is a Core Motivator      CHRISTMAS IN UGANDA AND THE MOBILE REVOLUTIONhttp://www.texttochange.org/news/christ...
Social Cohesion is a Core Motivator         USING SMS TO REDUCE MATERNAL MORTALITYhttp://www.texttochange.org/news/using-s...
In order to perform a target behavior, a person must have the ability to do so.That seems obvious, of course.But designers...
Ability…..Simplicity or Training
Triggers tell people to “do it now!”
Jon Favreau
Amlab academy,  Communicating till the cows come home?
Amlab academy,  Communicating till the cows come home?
Amlab academy,  Communicating till the cows come home?
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Amlab academy, Communicating till the cows come home?

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Today’s subject was ‘Communicating till the cows come home’ presented by Hajo van Beijma, directer of TTC

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Transcript of "Amlab academy, Communicating till the cows come home?"

  1. 1. Communicating till the cows come home? Amsterdam, 26 Feb 2013. @hajovanbeijma #amlabacademy
  2. 2. http://www.behaviormodel.org/Behavior = Motivation + Ability + Trigger ...at the same moment.
  3. 3. Tekst M4RH to +31642500021
  4. 4. Sensation is a Core MotivatorSMS AGAINST GENDER BASED VIOLENCE http://www.texttochange.org/news/sms-against-gender-based-violence
  5. 5. Anticipation is a Core Motivator CHRISTMAS IN UGANDA AND THE MOBILE REVOLUTIONhttp://www.texttochange.org/news/christmas-uganda-and-mobile-revolution
  6. 6. Social Cohesion is a Core Motivator USING SMS TO REDUCE MATERNAL MORTALITYhttp://www.texttochange.org/news/using-sms-reduce-maternal-mortality
  7. 7. In order to perform a target behavior, a person must have the ability to do so.That seems obvious, of course.But designers of persuasive experiences sometimes assume people have moreability than they really do.Appropriate solutions for the local context
  8. 8. Ability…..Simplicity or Training
  9. 9. Triggers tell people to “do it now!”
  10. 10. Jon Favreau
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