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Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
Global Media Solutions
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Global Media Solutions

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This is a simple presentation of our most popular services.

This is a simple presentation of our most popular services.

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  • 1. 21st CENTURY MARKETING
    GLOBAL MEDIA SOLUTIONS
    PROVIDING GREEN MARKETING
  • 2. TABLE OF CONTENTS
    • Mobile Marketing Solutions
    • 3. Keyword Text Marketing (pull marketing)
    • 4. Permission Based SMS text (push marketing)
    • 5. SMS Case Studies
    • 6. Mobile Websites
    • 7. Mobile Performance Based Advertising
    CPA - CPL - CPR - CPD
    • Permission Based Email Solutions
    • 8. Consumer Data Selects
    • 9. Business Data Selects
    • 10. Consumer Lead Generation
    • 11. Business Lead Generation
    • 12. Live Person on Page
  • Why use SMS Mobile Marketing? Why Choose 21st Century Marketing?
    • Consumers are becoming increasingly dependent on their mobile phones and recognize their ability to provide additional value over just voice.
    • 13. Cell phones are the one device that nearly all Americans have within a few feet of them at all times.
    • 14. Twice as many people own mobile phones than computers
    • 15. No applications or downloads required, but SMS can still be interactive.
    • 16. Mobile phone penetration in the US will be 100% by 2013.
    • 17. SMS open rates are normally between 95%-100%.
    • 18. 95% of all text messages are read within four minutes. 
    • 19. Timing! Send Mcoupons out just before lunch, dinner, happy hour.
    • 20. SMS viral rates average 24% creating a social marketing environment
    • 21. Mcoupons are the second most used mobile marketing campaign tactic by marketers today. (Forrester Research)
    • 22. Mobile coupons are expected to be one of the biggest winners of the current global recession, with forecasted redemption value increasing by over 30% by 2010. (Juniper Research March 2009) compared to print w a redemption rate on average of 2%
    Continued on next page
  • 23. Why use SMS Mobile Marketing? Why Choose 21st Century Marketing?
    • Mobile coupons are an excellent example of the unique advantages of mobile marketing, combining personal relevance with instant, tangible value to the consumer. It creates a powerful win/win relationship between a brand and its target audience.
    • 24. Conversion rates are much higher when compared to most forms of marketing.
    • 25. Brand recall rates from mobile marketing are 20 times greater than the web and 10 times that of direct mail. Averaging 78%
    • 26. Combined with the high level of target marketing that mobile messaging brings, your campaigns can generate incredible ROI.
    • 27. Delivery rates are guaranteed at 100%.
    • 28. Our data base has over 100 million domestic opt-in subscribers and growing. Spanish speaking subscribers too.
    • 29. We can demo target with over “700 different data selections” and geo target down to the zip codes.
    • 30. Free HTML email with every SMS push campaign, two forms of media for the price of one
    • 31. Fact; Texting has surpassed voice calls, 75 billion texts a month in the year of 2008!
    • 32. Keyword Text campaigns, convert all of your media into lead generation campaigns, try it now text demo to 79274 – you won’t go on a list.
    • 33. SMS keyword text campaigns deliver over 300% more conversions than URL’s in media
  • KEYWORD TEXT MARKETING (PULL)
    When you add SMS keywords to any advertising vehicle you instantly make it interactive. Keyword text marketing converts all of your advertising into lead generation. It’s better than URL’s or 800 numbers because you are capturing their mobile number 100% of the time. Kind of like caller ID, with the web you don’t really know who is visiting.
    Did you know that Keyword text is over 300% more effective than using URL’s in your media? Your auto responder message can include “Click to Call, Click to WAP, Text Chat, Text Poll, or contain a mobile coupon”. Try it now, text demo to 79274, you won’t go on a list or be contacted via text.
    This is so easy, you simply direct prospects to text a custom keyword to a short code number on their cell phone. Your prospect receives a custom auto responder message from you directly into their cell phone.
    Immediately the lead is processed and stored in a data base on our platform to help U build a new customer database. That can be used again and again for promotions. As you connect with your customer you can request various forms of contact information for multi-media marketing. Or you can have us reverse append the number and start data profiling. This will allow u to learn more about the person/people responding to your marketing, like age, income, address, gender and a whole host of others.
  • 34. PERMISSION BASED SMS TEXT (PUSH)
    Push out to your demographic in your geographic, with over 700 data selects. Outbound campaigns (Push Campaign) go to an opted in audience– similar in nature to the way an opted in email broadcast would go to a specific list. You are “pushing” a message out to a list of opted in recipients. We also send out a free matching HTML Email to the same data set, usually 2-3 days after the text so you get two forms of media for the price of one.
    Here are a few examples of campaigns we’ve run.
    Type of Campaign: Push
    Campaign: AT&T/Olympics Team USA Soundtrack
    Goal: To drive brand awareness of AT&T’s new mobile
    music downloading service as well as promoting Team
    USA in the Beijing Olympics. Recipients were asked to
    support Team USA by downloading the Team USA
    Soundtrack which featured current top artists tracks via
    their WAP site. Message:
    Type of Campaign: Push
    Campaign: Paramount Pictures/HFD
    Goal: To generate awareness of their new film
    “Hotel for Dogs”. Recipients were reminded to
    see the movie in theatres and were asked to
    click to their WAP site to receive a free
    HFD puppy wallpaper. Message:
    “Get exclusive songs from 16 top recording artists, and help support Team USA. Download the AT&T Team USA Soundtrack. Get Songs Now”
     “Pick up a pup! Get a FREE adorable wallpaper from the new movie, Hotel for Dogs and make sure to see it in theaters 1/16!
    http://hfd.com”
  • 35. PERMISSION BASED SMS TEXT (PUSH)
    IMPORTANT ELECTION
    BULLETIN: Your vote
    tomorrow could be the
    most important you
    ever cast. Find out why.
    Click here:
    http://mobile.gop.com/
    vote
    Here is your coupon. Buy 1 entrée get one of = or lesser value free. Please show your server to redeem. POS# 34567. Feel free to forward this to a friend! Offerexpires 3-30-2010.
  • 36. Case Study: SMS Text Push
     
     
    Brand: Reebok
     
     Goals
    • Increase store traffic
    • Promote National Basketball Association exclusive merchandise
    • Build awareness of Finish Line retail stores
     
    Solution
    Reebok created a unique SMS and Interactive Voice Response (IVR) mobile program that drove customers to Finish Line retail stores and pushed Reebok’s exclusive line of NBA merchandise. A SMS message from NBA star Kenyon Martin, endorsed by Reebok, was sent out to opted-in male sport fans between the ages of
    18 and 26. The SMS message provided a free phone 800-phone number that when dialed, Martin’s voiceover promoted the NBA exclusive line and allowed the caller to receive the location of their nearest Finish Line retail store through a series of intuitive voice prompts.
     
    Result
    30,000 SMS messages were sent out to Atlanta, Memphis, Indianapolis and Los Angeles. Messages were sent to a profiled demographic, which assisted greatly in the success of the program. Hitting the right target with the right information is one of the most important aspects of mobile marketing. The success of this mobile
    program, apparent in consumers’ positive responses and an increase in store traffic and sales, has prompted Reebok to plan future relationship marketing campaigns via the mobile phone.
  • 37. Case Study: SMS Text Push
    Brand: Foot Locker
    Goals
    • Increase sales at brick and mortar locations in NYC
    • Create buzz around the Foot Locker’s brand
    • Test the effectiveness of mobile marketing as an acquisition channel
    Solution
    Foot Locker utilized our mobile marketing solution to communicate with its target
    audience. The campaign focused on a 35,000 consumers, ages 18 – 35 years old in NYC.
    Each consumer was sent the following text message:
    “Get ready for the holidays at Foot Locker! Bring this 2 any store & get $15 OFF
    ANY $50 + purchase. Keycode 1414 valid 12/21/07 thru 1/06/08“
    Result
    In three days, 225 consumers redeemed the coupon at their local Foot Locker
    store. The total net sales generated from the mobile campaign were $18,490.11,
    resulting in nearly a 5:1 ROI. Foot Locker is currently planning to rollout to every
    major city in the US.
  • 38. Mobile Web Sites, why do I need one? Because Mobile ad Campaigns are 5 times more effective than online. The mobile browser remains the most important app on any mobile device. In the last 12 months there has been a 600% growth in mobile web traffic.
    Interestingly, the average time on site was measured as 3 minutes, 21 seconds- compared with just over one and a half minutes the previous year. The average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before.
    Trying to view and navigate a PC web site version on a mobile phone is very difficult, and trying to view a mobile site on a PC is equally difficult. Our system detects what device they r using to access your site and renders the appropriate site.
    Add twitter and other social media to your site, enabling users to comment instantly on your product/service while they are there and use Google maps to show your brick and mortar locations.
  • 39. Mobile Marketing on a Shoe String
    Here are just a few of the Benefits of our Mobile Marketing Program
    • Free Mobile Web Traffic
    • 40. Performance Based Marketing
    • 41. CPA, CPL, CPR, CPD
    • 42. Total Control over Acquisition Cost
    • 43. Over 200 Million Page Views a Month & Growing
    • 44. Over 83,000 Publishers World Wide
    • 45. Target Specific Countries, we have presence in 200
  • OVER 150 MILLION EMAIL RECORDS
     RESPONSIVE AND DELIVERABLE…what makes us different?
    • Deliverability – We guarantee delivery of your email campaign. If a message is sent is bounced back it will be replaced with a valid deliverable lead.
    • 46. Pristine hygiene of the data- frequent scrubs and it passes through ECOA (email change of address) updates every 30 days
    • 47. Largest data variable selects in the marketplace, over 700 different data selects to choose from – Age, Income, Location…Even specific Interests and Lifestyle Selects are available.
    • 48. True CAN-SPAM Compliant – And we honor the Right-To-Privacy Act.
    • 49. Our turn-around time for testing, deployment and tracking is the best in the industry.
    • 50. We are the aggregator of our data – not a list broker or reseller…You are dealing directly with the source of the data.
    • 51. Did you know that over 70% of all Internet users in the USA have made purchases online as a result of receiving opt-in email marketing advertisements?
     
    We compile data from over 12,000 different websites and over 1200 different publications; we take a person’s self-reported, opt-in information from warranty cards, online registrations, e-newsletters, and surveys.  Then, we bounce that information against all the major data sources like Equifax, Axiom, Experian, and Trans-Union.  This way we build real data, based upon an individual’s self-reported data.  Then, we cross-reference, or overlay that information against the databases that we currently manage to find other interests.  This process is called data profiling and yields the most accurate results because sending targeted email is one of the main keys to successful campaigns.
  • 52. CONSUMER SELECTIONS PAGE 1
    DEMOGRAPHIC SELECTIONS
    Age
    Educational Level
    Ethnicity
    Gender
    Homeowner
    Income
    Martial Status
    Occupation
    Presence of Children
    Presence of Credit
    Renter
    INCOME LEVEL
    Less than $25,000
    $25,000 - $50,000
    $50,00 - $75,000
    $75,000 - $100,000
    $100,000 - $150,000
    $150,000 - $200,000
    $200,000 - $250,000
    $250,000+
    AILMENTS
    Alzheimer's
    Angina
    Arthritis
    Asthma
    Arthritis
    Allergies
    Back Pain
    Balding
    Blindness
    Breast Cancer
    Cancer
    Children's Health & Fitness
    Clinical Depression
    Diabetes
    Emphysema
    Epilepsy
    Headaches
    Hearing Difficulty
    Heartburn
    Heart Disease
    High Cholesterol
    Migraines
    Osteoporosis
    Parkinson's Disease
    Physical Handicap
    Ulcer
    GEOGRAPHIC LOCATION
    State
    County
    City
    SCF
    Zip code
    EDUCATION LEVEL
    College - Bachelors Degree
    College - Masters Degree
    College - Ph.D.
    College Grad
    College Student
    GED
    High School Graduate
    Online College
    Some College
    Vocational
  • 53. CONSUMER SELECTIONS PAGE 2
    ARTS
    Art
    Arts & Crafts
    Dance/Ballet & Jazz
    Performing Arts
    Models & Actors
    Music
    Musical Instruction
    Musical Instruments
    Paintings
    Sculpting
    Theatre
    CONSUMER GOODS
    AND INTEREST
    Audio/Visual
    Books & Information
    Cell Phones & Pagers
    Clothing (men, women, children)
    Clubs
    Cosmetics
    Colognes
    Computer Hardware & Software
    Dining/Restaurants
    Electronics
    Foods
    Furniture
    Internet Merchandise
    Jewelry
    Music CD's
    Online Buyers
    Party Supplies
    Recipes
    Service Organizations
    Singles
    Teens
    Toddlers
    Toys
    EDUCATION AND EMPLOYMENT
    College
    Education /General
    Jobs & Employment
    Primary Education
    Science
    Technical
    HEALTH AND MEDICAL
    Alternative Medicine
    Contact Lens/Eyeglass wear
    Disabilities
    Exercise Equipment
    Fitness
    Herbal Remedies
    Nutritional Supplements
    Weight Loss
    ENTERTAINMENT
    Clubs
    Concerts
    Events
    Online Entertainment Users
    HOME
    Decoration / Design
    Home Improvement
    Vacation Homes
    REAL ESTATE
    Commercial Property
    Land
    Residential Property
  • 54. CONSUMER SELECTIONS PAGE 3
    HOBBIES AND INTERESTS
    Antiques
    Auctions
    Camping
    Cigars
    Collectibles
    Gardening
    Guns
    Hiking
    Hobbies
    Outdoor Adventure
    Hunting
    Pets
    Photography
    Politics
    Religion
    Travel
    PERSONAL BUSINESS
    Annuities
    Automotive Insurance
    Business Services
    College Savings/529's
    Commodities/Speculators
    Debt Reduction/Consolidation
    Entrepreneurs
    Financial Planning
    Home Based Business
    Insurance
    Life Insurance
    Mortgage Refinancing/Cash Out
    Mutual Funds
    Office Equipment
    Office Supplies
    Opportunity Seekers
    Personal Finance & Investment
    Property & Casualty Insurance
    Real Estate Investment
    Retirement Planning
    Stocks, Bonds & Estate Planning
    VEHICLES AND TRANSPORTATION
    Airline Travel
    Automobiles
    Bicycles
    Boats
    Motorcycles
    Planes
    Recreation Vehicles
    Trucks
    MUSIC
    Alternative Rock
    Big Band
    Classical
    Country
    Easy Listening
    Jazz
    Opera
    Rap
    World/Ethnic
  • 55. CONSUMER SELECTIONS PAGE 4
    SPORTS
    Baseball
    Basketball
    Boating or Sailing
    Camping or Hiking
    Collectible Sports Items
    Equipment
    Events
    Fishing
    Fitness
    Football
    Golf
    Hockey
    Hunting
    NASCAR
    Professional Sports Fan
    Snow Skiing
    Soccer
    Sports (General)
    Sports Apparel
    Sports Equipment
    Sporting Goods
    Running
    Water Skiing
    Weight Lifting, Yoga or Pilates
    Women's Sports
    TRAVEL AND VACATIONS
    Family Vacations
    Business Travel
    Car rentals
    Cruises
    Discounted Airfares
    Guide Tours
    International Adventure
    International Travel
    Lodging and Resorts
    Outdoor Adventure
    Romantic Vacations
    Special Needs Travel
    Theme Parks
    Train travel
    Travel and Vacations (General)
    Vacation Rentals and Timeshares
    Alternative Lifestyles
    PERSONAL INTERESTS
    Arts
    Collecting
    Cooking
    Do-It Yourself
    Fine Dining
    Gambling: Lottery, Casino,
    Sweepstakes
    Homemaking
    Music
    Nature
    Performing Arts
    Photography
    Reading
    TV/Games
    Wine Tasting
  • 56. BUSINESS SELECTIONS PAGE 1
    BUSINESS INDUSTRY
    Advertising
    Agriculture, Forestry
    Construction
    eCommerce / eTail
    Education
    Engineering
    Finance
    Fishing Mining
    Government
    Information Technology
    Insurance
    Manufacturing
    Political
    Public Administration
    Real Estate
    Retail
    Sales, Marketing, Management
    Services
    Transportation
    Wholesale/Distributors
    COMPANY REVENUE
    Less than $100,000
    $100,000 - $500,000
    $500,000 - $1 Million
    $1 Million - $5 Million
    $5 Million - $10 Million
    $10 Million - $25 Million
    $25 Million - $50 Million
    $50 Million - $100 Million
    $100 Million - $250 Million
    $250 Million - $500 Million
    $500 Million +
    COMPANY SIZE
    1-9
    10-24
    25-49
    50-99
    100-249
    250-499
    500-999
    1,000-4,999
    5,000-10,000
    10,000 +
  • 57. BUSINESS SELECTIONS PAGE 2
    JOB TITLES
    Account Executives
    Accounting Professionals
    Administrators
    Associate
    Business Managers
    C-Level Executives
    Chairman
    Educational Professionals
    Engineering Professional
    Executive Administrative Assistant
    Executive Vice President
    Facilities Managers
    Female Executives
    Finance Professionals
    Director
    General Counsel
    Healthcare Professionals
    Hispanic Executives
    Human Resource Executives
    Insurance Professionals
    IT Executives
    Legal Professionals
    Management Professionals
    Manager
    Marketing Professionals
    JOB TITLES continued
    Mortgage Professionals
    Office Managers
    Operation Executives
    Owner
    President
    Production Executives
    Real Estate Professionals
    Sales Professionals
    Senior Vice President
    Shipping/Receiving Professionals
    Supervisors
    Treasurer
    Vice President
    Vice President of Sales
    GEOGRAPHIC LOCATION
    State
    County
    City
    SCF
    Zip code
  • 58. CONSUMER LEAD GENERATION
    So you want customers. You want to use the internet. Smart move because dollar for dollar it’s the most
    economical venue to find people interested in your product/service and we have methods to target your ideal client.
    You need prospects that are between the ages of 25-50, household income of 75K plus, like to travel, etc. I think you
    get the picture. We run ads on our partners Networks ( a network is a group of sites in which we run a co-reg path)
    ranging from maybe 500-to 50,000 web sites. Once the data collected from a prospect meets your criteria, age, income,
    etc. we present your offer and if they are interested, they will select yes, their data is collected and sent to you for follow
    up.
    You can also ask additional qualifying questions. This is called custom co-reg.
    Where did you vacation last?
    How long was your Vacation?
    How many people were in your party?
  • 59. BUSINESS LEAD GENERATI ON
    21st Century Marketing now offers an exciting and innovative online product that delivers you qualified B2B
    Leads from one single source. Through our Co-reg tool, your offer becomes part of a robust qualification
    process from some of the country's most valued publishing resources.
    How does it work?
    Subscribers to premier B2B publications such as Business Travel News, National Jeweler, Successful Meetings,
    Potentials Magazines and Real Estate Investor are presented your offer at the same time that they are filling
    out their individual subscriber qualification form.
    Optimize Marketing Performance, Profitability and Effectiveness.
    Our B2B Network consists of 217 professional web sites and newsletters, and growing. We advertise your
    product on that network at no cost. Your ad will be viewed on average of 150,000 times a month for FREE!
    You structure your ad and 3 questions to qualify your ideal prospect .
    The data we normally collect is...full name, address, title, company, email address, phone, and of course
    answers to your qualifying questions. We make all fields required so you only receive complete and qualified leads.
    Their only incentive for filling in your form is genuine interest in your product/service. 
    We also send a custom auto-responder immediately upon their submission. You can put what ever you feel would
    be relevant, contact information, special offer, call to action message, etc.
  • 60. Result-Based Ad Network
    • 5,000 premium sites and 45 sub-networks worldwide
    • 61. 14 billion Impressions monthly
    • 62. 130 million Unique Users monthly
    • 63. High Volume and Quality Traffic
    • 64. Choice of pricing models: CPA, CPM, dCPM, CPL, CPC
    • 65. Advanced Targeting Solutions
  • Live person CTR and Form submission rate
    See a generic demo @
    http://21stcenturymarketingonline.com/liveonpage.html
    Or click on any of the sites below for a live campaign
    For more information contact: Tony Giuliani
    tony@21stcenturymarketingonline.com
    321-663-4640
  • 66. 21st CENTURY MARKETING
    GLOBAL MEDIA SOLUTIONS
    For more information please contact
    Tony Giuliani
    321-663-4640
    tony@21stcenturymarketingonline.com
    www.21stcenturymarketingonline.com

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