Jamieson Chandler [email_address] www.textalibrarian.com Twitter.com/TextALibrarian Facebook.com/TextALibrarian

Martin Cooper He invented the cell phone!

The father of text messaging! Friedhelm Hillebrand

In the News… “ Text messaging taking off, smashing records, says VeriSign” “ Ford Backs Ban on Text Messaging by Drivers” “ They’re Old Enough to Text. Now What?” “ Text messaging more than just child's play” “ Crime Stoppers launches text tip program in San Luis Obispo County” “ Text-message tips the latest crime-fighting tool” “ When the Cellphone Teaches Sex Education” “ Let Them Eat Tweets” “ You’ve Got Voice Mail, but Do You Care?” “ Wallet of the future? Your mobile phone” “ Texting behind wheel? Prepare to be ticketed” “ Answers just a text message away” “ Ministry to Introduce text message facility” “ Text messaging isn't just for 'LOLZ' anymore” “ Testing begins on 999 text service for deaf” “ Are Consumers Paying Too Much for Text-Messaging?” “ Twitter, texting could help families in disasters” “ Police: Missing child found via text message” "Sexting" Shockingly Common Among Teens “ Text Messaging While Driving can be Deadly”

“ Text messaging taking off, smashing records, says VeriSign”

3.5 Billion Text Messages per Day in 2008 – CTIA Wireless Americans now send twice as many text messages as they make phone calls – Nielsen Mobile 68% of people 18-34 use text messaging (76% of people 18-24 and 50% overall) – MMA, 2007 U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008 – Nielsen Mobile) Facts & Figures of Text Messaging in the U.S.

3.5 Billion Text Messages per Day in 2008 – CTIA Wireless

Americans now send twice as many text messages as they make phone calls – Nielsen Mobile

68% of people 18-34 use text messaging (76% of people 18-24 and 50% overall) – MMA, 2007

U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008 – Nielsen Mobile)

About Mosio: Mosio is a play on the word “Mociology”, a mash up of “mobile" and “sociology”, which is defined as: the study of human behavior in a mobile world and the study of mobile device/phone lifestyles. Mociology was coined in 2005 by Ralph Simon, a leading mobile content expert. Launched August 2007 Info-on-the-go via text messaging People powered search Members ask, members answer. “ While so much technology is made to be automated, we truly wanted to create something in the mobile space that continued to bring people closer together.”

About Mosio:

Mosio is a play on the word “Mociology”, a mash up of “mobile" and “sociology”, which is defined as: the study of human behavior in a mobile world and the study of mobile device/phone lifestyles. Mociology was coined in 2005 by Ralph Simon, a leading mobile content expert.

Launched August 2007

Info-on-the-go via text messaging

People powered search

Members ask, members answer.

SMS: Social Mobile Search

Mosio Awards & Recognition

Where do we go from here? The opportunities… Monthly subscriptions to Mosio Mobile advertising SaaS model

The opportunities…

Monthly subscriptions to Mosio

Mobile advertising

SaaS model

Advantages of Software as a Service For Businesses & Organizations Affordable No hardware or software to purchase or install Flexible & Scalable Easy to implement Greater uptime Always evolving: Upgrades & added features Lower commitment

For Businesses & Organizations

Affordable

No hardware or software to purchase or install

Flexible & Scalable

Easy to implement

Greater uptime

Always evolving: Upgrades & added features

Lower commitment

Why libraries?

” The dissemination of knowledge is one of the cornerstones of civilization.” - John F. Budd Prolific Mosio members who are librarians Provide access to information & resources Reference Services already doing this In-person, Phone, Email, IM & Text Messaging Share information & technology openly

Prolific Mosio members who are librarians

Provide access to information & resources

Reference Services already doing this

In-person, Phone, Email, IM & Text Messaging

Share information & technology openly

About Text a Librarian: Private beta October 2008 Official launch in January 2009 Built for libraries from feedback and conversations with library professionals Web Based Interface Mobile Carrier certification Easy to implement, learn, use and market to patrons

Private beta October 2008

Official launch in January 2009

Built for libraries from feedback and conversations with library professionals

Web Based Interface

Mobile Carrier certification

Easy to implement, learn, use and market to patrons

Text a Librarian enables libraries to: Connect with patrons anywhere Extend library outreach Expand the walls of the library

Connect with patrons anywhere

Extend library outreach

Expand the walls of the library

Feedback during development of Text a Librarian Security Privacy Cost Implementation Features Reporting Patron Marketing Ease of Use / Functionality Dedicated Technical Support Collaboration Amongst Librarians

Security

Privacy

Cost

Implementation

Features

Reporting

Patron Marketing

Ease of Use / Functionality

Dedicated Technical Support

Collaboration Amongst Librarians

The Microboard

Microboard Features: Private & Anonymous Patron Experience Live, Searchable Archive Multi-modal Notification: Email, IM, SMS, Online Customizable Auto-Responders Answer Templates Collaborative Features 800 Term Text-Speak Translator Reporting SMS Footer Marketing Collateral

Private & Anonymous Patron Experience

Live, Searchable Archive

Multi-modal Notification: Email, IM, SMS, Online

Customizable Auto-Responders

Answer Templates

Collaborative Features

800 Term Text-Speak Translator

Reporting

SMS Footer

Marketing Collateral

Patron ID Search

Notifications

Answer Text Box Templates

SMS Preview Window

Reporting

Collaboration Internal Commenting “ I Got It” Permalink

Click here! Text Speak Translator

Text Speak Translated!

Patron Marketing

What else is there?

Virtual Reference - Email, IM, SMS Social Media – Facebook, Twitter, Delicious, Flickr “ Enhanced” Search: WorldCat, The Library of Congress, Librarian’s Internet Index, Google, Bing, Twitter One-click access to your favorite reference search tools, Web 2.0 sites and social networks. Adding features based on more feedback…

Virtual Reference - Email, IM, SMS

Social Media – Facebook, Twitter, Delicious, Flickr

“ Enhanced” Search: WorldCat, The Library of Congress, Librarian’s Internet Index, Google, Bing, Twitter

Start Pages iGoogle | Pageflakes | Netvibes

The Toolbar

Marketing the service

Marketing to Libraries

Interact & Engage

LinkedIn Twitter Facebook Flickr Slideshare

What’s next for Text a Librarian? Email Integration Twitter Integration Mobile “Microsites”

Email Integration

Twitter Integration

Mobile “Microsites”

Because all respectable presentations…

Thank You! Questions, comments, feedback? e: jamieson@textalibrarian.com t: Twitter.com/TextALibrarian f: Facebook.com/TextALibrarian txt: asktal + your message to 66746

Questions, comments, feedback?

e: jamieson@textalibrarian.com

t: Twitter.com/TextALibrarian

f: Facebook.com/TextALibrarian

txt: asktal + your message to 66746