Despite improvement in the overall oral health of Americans, the CDC has reported a significant increase in dental caries among children ages 2-5 years, setting the stage for many young children to develop a lifetime of complications from poor oral health.
Trial period: 8 days (October 10 th , 2011 – October 17 th , 2011)
Pre-Evaluation Survey – October 9, 2011
Opt-in Day – October 10, 2011
Evaluation survey – October 18 th , 2011
For parents who were in compliance with our behavioral and communication objectives received incentives.
Incentives: coupon links for various oral health products (toothbrushes, floss, toothpaste, mouthwash, etc)
3 messages a day targeted by age.
October 10, 2011 – Opt in Day Welcome Welcome to Text4Tots! Congratulations on taking a step towards making your tot smile! To opt out at any time, text STOP to this number. First Status How old is your tot? Reply with: 2, 3, 4, or 5. 2 Most of the 20 primary teeth will appear by age 2. By age 1, your child should have made their first trip to the dentist. 3 All of your baby's primary teeth should have erupted by age 3. Make sure to visit your baby's dentist every 6 months. 4 Your child should be developing oral health skills that will last a lifetime! Lead by example by brushing your teeth twice a day and flossing regularly. 5 Your child should be developing oral health skills that will last a lifetime! Lead by example by brushing your teeth twice a day and flossing regularly.
Parent 2 Day 1: October 11, 2011 Age 2: Time: Message: 10:30am You can pass germs that may cause tooth decay to your child through saliva. Rise with anti-bacterial mouthwash to reduce the number of cavity-causing bacteria. 3:00pm Do not share cups or eating utensils, pre-chew your child's food, or put a pacifier in your mouth before giving it to your child. 7:30pm Lift your child’s lip daily and look for white or brown spots on the front and back sides of teeth near the gum line. See a dentist if you notice changes.
Parent 2 Day 7: October 17, 2011 Age 2: Time Message: 10:30am Have your child pick a favorite song to hum while brushing their teeth. Continue this as they get older so they brush for the appropriate amount of time. 3:00pm Don't let children brush their own teeth until around the ages of 7 to 9 — or until they're able to tie their shoes or cut their meat on their plates. 7:30pm You have the tools and skills now to give your child lifelong good oral health habits. Will you be able to remember these tips? Reply with: YES or NO YES Congratulations on finishing the Text4Tots program and learning how to keep your child smiling! Text END to stop the program. NO No problem! We will start the program over so you can learn some more tips. Text BEGIN to get started!