An Introduction to Connecting Kids toCoverage/Text4baby Partnership and Outreach                  Webinar                J...
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
What is Text4baby? A free mobile information service  designed to promote maternal and  child health. An educational pro...
Donna Cohen Ross         Senior Policy Advisor    Office of the Center DirectorCenter for Medicaid and CHIP Services
The Connecting Kids to Coverage Challenge (2010):Enroll the 5 million uninsured children who are currently eligible for Me...
Stepping Up to the Challenge More than 75 organizations have stepped up   www.chip.challenge.gov Ways community organiz...
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
Sabrina Matoff-Stepp, Ph.D.         DirectorOffice of Women’s Health          HRSA
Beverly Wright, CNM, MSN, MPHBranch Chief of the Division of Healthy Start          and Perinatal Services     Maternal an...
Jane Segebrecht    Public Health Analyst  Office of Quality and DataBureau of Primary Health Care             HRSA
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
Connecting Kids to Coverage &                             Text4babyWhat Your Organization/Agency Can Do1.      Incorporate...
Donna Cohen Ross         Senior Policy Advisor    Office of the Center DirectorCenter for Medicaid and CHIP Services
Medicaid Enrollment: 3 days following text4baby enrollment                                                                ...
Follow up Message for                                                         Follow up for Interested inMom’s Interested ...
Outreach and Enrollment Grants Together, CHIPRA and ACA allocated $140 million for  outreach and enrollment efforts:   $...
Resources on InsureKidsNow.gov For Consumers     Programs in your state     Find a dental provider     Mobile website...
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
Erin Kaleba    Director of Research InitiativesAlliance of Community Health Centers
Alliance and Text4BabyAlliance of Chicago Community Health Services• HRSA-funded Health Center Controlled Network• 32 CHCs...
The Alliance EHR User Community
Alliance and Text4Baby• Alliance created a custom data element field  within the EHR to identify clients interested in  en...
Screen Shot of EHR
Clinical Data Being TrackedEHR allows for additional data to be collected:• Text4Baby Enrollment• Missed appointments• Smo...
Rachael Godinez WallaceGreater Chicago Area-Clinical Educator      Erie Family Health Center
Erie Family Health CenterErie Family Health Center• Serves over 37,500 patients annually• 12 clinical sites across Chicago...
Erie and Text4Baby• T4B went live March 2011• Hundreds of women enrolled to date• Enrolling women is routine part of prena...
Erie, Text4Baby, and Medicaid• Potential for integration, but currently separate processes        Enrollment in Medicaid  ...
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
Maggie Norris Assistant Deputy DirectorWestside Family Healthcare
WESTSIDE FAMILY HEALTHCARE:  TEXT4BABY& MEDICAID/CHIP ENROLLMENT  PROCESS       Our We Deliver program is a comprehensive ...
Sarah IngersollCampaign Director, text4baby  National Healthy Mothers,  Healthy Babies Coalition
Connecting Kids to Coverage &                             Text4babyWhat Your Organization/Agency Can Do1.      Incorporate...
Q&A  Additional Questions?Contact: info@text4baby.org
Thank You!
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Connecting Kids to Coverage Text4baby-FQHC webinar_7_31 at 1pm

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Connecting Kids to Coverage Text4baby-FQHC webinar_7_31 at 1pm

  1. 1. An Introduction to Connecting Kids toCoverage/Text4baby Partnership and Outreach Webinar July 31, 2012
  2. 2. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  3. 3. What is Text4baby? A free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB). A service that provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life. The largest national mobile health initiative to date.
  4. 4. Donna Cohen Ross Senior Policy Advisor Office of the Center DirectorCenter for Medicaid and CHIP Services
  5. 5. The Connecting Kids to Coverage Challenge (2010):Enroll the 5 million uninsured children who are currently eligible for Medicaid or CHIP over the next five years
  6. 6. Stepping Up to the Challenge More than 75 organizations have stepped up  www.chip.challenge.gov Ways community organizations can meet the challenge:  Create opportunities to apply  Provide application assistance  Reach out to groups most likely to experience gaps in coverage  Focus on retaining eligible children in coverage  Use technology to facilitate enrollment and renewal
  7. 7. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  8. 8. Sabrina Matoff-Stepp, Ph.D. DirectorOffice of Women’s Health HRSA
  9. 9. Beverly Wright, CNM, MSN, MPHBranch Chief of the Division of Healthy Start and Perinatal Services Maternal and Child Health Bureau HRSA
  10. 10. Jane Segebrecht Public Health Analyst Office of Quality and DataBureau of Primary Health Care HRSA
  11. 11. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  12. 12. Connecting Kids to Coverage & Text4babyWhat Your Organization/Agency Can Do1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials.2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on the text4baby service for you to share with clients.3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons (http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website.4. Collaborate with agencies that have direct contact with new moms.5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now (http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms.6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms.7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms completed by providers.8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications.9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local businesses, families, advocates, and local media.10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility.11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.).12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of moms and families in your community. Email your dual promotional ideas and examples to info@text4baby.org to be added to this list and featured in Text4baby Tuesday! View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
  13. 13. Donna Cohen Ross Senior Policy Advisor Office of the Center DirectorCenter for Medicaid and CHIP Services
  14. 14. Medicaid Enrollment: 3 days following text4baby enrollment 1, 3, or 4; Private or Free msg: Thank you 1-Has Free msg: Thats great! Military for the response. If Health What type of health your situation Insurance changes, you can Insurance insurance do you have? Reply 1 for always call Employer/Union; 2- Medicaid/CHIP at 877- Medicaid/CHIP; 3- 543-7669 or go to Veterans/Military; 4- www.insurekidsnow.g Other. ov/state(1/2) Free msg: Text4baby wantsto share information about Free msg: Great! Don’tfree/low-cost health insurance forget to renew beforefor you & your kids. Its called (1/2) Free msg: coverage runs out. LookMedicaid/CHIP. Medicaid/CHIP pays for for renewal notices in(2/2) Do you have health pregnancy check-ups & your mail. Haveinsurance right now? Reply 1 for delivery. For kids who questions? Call 877-543-Yes or 2 for No. qualify, it covers check- 7669. ups, sick visits, medicine, dentist visits & more. 2 User marked as Medicaid/CHIP “Medicaid/CHIP (2/2) You may qualify if recipient” 2-No your family (of 4) income is below $46,100 (maybe Health more). Call 877-543- Insurance 7669 or go to www.insurekidsnow.gov /state for info and to sign up User marked as “Interested in Medicaid/CHIP”
  15. 15. Follow up Message for Follow up for Interested inMom’s Interested in Medicaid/CHIPMedicaid/CHIP On Tuesday in week 50 in10 days after enrollment new baby protocol 1 (yes) Free msg: Great job keeping Send to users marked as your family healthy, Mom! “Interested in Medicaid/CHIP” Send to users marked as You should hear back soon. If or “Medicaid/CHIP recipient” “Interested in Medicaid/CHIP” you haven’t heard in 30 days, call 877-543-7669. Free msg: If you have Medicaid/CHIP, don’t forget to Free msg: Text4baby check in! Were User marked as renew before coverage runs out. you able to apply for free/low-cost “Medicaid/CHIP recipient” Look for a renewal notice in the health insurance called mail. Have questions? Call 877- Medicaid/CHIP? Reply 1 for Yes or 2 543-7669. for No. Free msg: Get peace of mind that your kids are covered. Call Medicaid/CHIP at 877- 543-7669 or go to www.insurekidsnow.gov/state 2 (no) to see if your family qualifies.
  16. 16. Outreach and Enrollment Grants Together, CHIPRA and ACA allocated $140 million for outreach and enrollment efforts:  $14 million for national activities  $126 million in grants to states, nonprofit CBOs and providers, AI/AN and others  $90 million awarded to date  Last grant cycle still to be announced
  17. 17. Resources on InsureKidsNow.gov For Consumers  Programs in your state  Find a dental provider  Mobile website For Professionals  Beneficiary Satisfaction Survey  Outreach strategy guides, Customizable flyers  Outreach Video Library  Technology Fair – Promising Tools
  18. 18. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  19. 19. Erin Kaleba Director of Research InitiativesAlliance of Community Health Centers
  20. 20. Alliance and Text4BabyAlliance of Chicago Community Health Services• HRSA-funded Health Center Controlled Network• 32 CHCs• all on the same EHR• Alliance, with Illinois Maternal and Child Health Coalition, began Text4Baby in Sept 2010
  21. 21. The Alliance EHR User Community
  22. 22. Alliance and Text4Baby• Alliance created a custom data element field within the EHR to identify clients interested in enrolling in Text4Baby.• Data element field added to updated pre- natal patient education template in the EHR in Feb 2011.• Web link added in 2011
  23. 23. Screen Shot of EHR
  24. 24. Clinical Data Being TrackedEHR allows for additional data to be collected:• Text4Baby Enrollment• Missed appointments• Smoking status and advised to quit• Infant birth weight• Post-partum check-up within six weeks• Compliance with infant immunization schedule• HIV tested
  25. 25. Rachael Godinez WallaceGreater Chicago Area-Clinical Educator Erie Family Health Center
  26. 26. Erie Family Health CenterErie Family Health Center• Serves over 37,500 patients annually• 12 clinical sites across Chicago• 84% of Erie’s patients are Hispanic• 62% are best served in Spanish• 68% are female• 46% are under the age of 19• 34% are uninsured• 86% come from households with incomes that fall below the Federal Poverty Line
  27. 27. Erie and Text4Baby• T4B went live March 2011• Hundreds of women enrolled to date• Enrolling women is routine part of prenatal workflow, usually initiated by Prenatal Educator, reinforced by OB or midwife• Several Erie providers have signed themselves up for T4B
  28. 28. Erie, Text4Baby, and Medicaid• Potential for integration, but currently separate processes Enrollment in Medicaid Reception Staff Enrollment in Text 4 Baby Health Educator• We sign up all our pregnant women for Medicaid on the spot• However, that is at the reception area automatically when they check out and found out they are pregnant.• Health Educator explains Medicaid, and also takes all the prenatal hx, med hx, and starts prenatal education; offers T4BSo they are separate from one another but both always offered to everyone• Not everyone wants the T4B (eg, ambivalence about pregnancy) but everyone wants help with the PA card
  29. 29. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  30. 30. Maggie Norris Assistant Deputy DirectorWestside Family Healthcare
  31. 31. WESTSIDE FAMILY HEALTHCARE: TEXT4BABY& MEDICAID/CHIP ENROLLMENT PROCESS Our We Deliver program is a comprehensive maternal child health program that provides prenatal patients and new moms with a variety of support services and prenatal classes, including financial aid assistance to enroll in Medicaid/CHIP, to ensure they have a healthy pregnancy and healthy baby.  All prenatal patients are case managed by a prenatal nurse from the intake to postpartum appointment.  Financial Aid Assistants meet with prenatal patients before the first prenatal intake appointment. During the Financial Aid appointment, the Financial Aid Assistants coordinate the Medicaid/CHIP enrollment forms for the mom’s labor/delivery and post delivery to assist with the enrollment in eligible programs. Text4Baby is also After delivery, new Before the first prenatal intake Text4Baby reviewed during reviewed at all Text4Baby is moms meet withappointment, prenatal patients meet nurse intake visit. Nurse Provider, Social discussed at Financial Aidwith the financial aid assistants who directs patient to make an Work, and childbirth, Assistants to ensure coordinate Medicaid/CHIP appointment with the financial Breastfeeding Peer parenting, and social baby and mom are enrollment forms aid assistant, if needed Counselor support classes. enrolled in all Appointments. eligible programs
  32. 32. Sarah IngersollCampaign Director, text4baby National Healthy Mothers, Healthy Babies Coalition
  33. 33. Connecting Kids to Coverage & Text4babyWhat Your Organization/Agency Can Do1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials.2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on the text4baby service for you to share with clients.3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons (http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website.4. Collaborate with agencies that have direct contact with new moms.5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now (http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms.6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms.7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms completed by providers.8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications.9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local businesses, families, advocates, and local media.10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility.11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.).12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of moms and families in your community. Email your dual promotional ideas and examples to info@text4baby.org to be added to this list and featured in Text4baby Tuesday! View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
  34. 34. Q&A Additional Questions?Contact: info@text4baby.org
  35. 35. Thank You!

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