An Introduction to Connecting Kids toCoverage/Text4baby Partnership and Outreach                  Webinar                J...
Lindsay HandelsmanOutreach Coordinator, text4baby   National Healthy Mothers,    Healthy Babies Coalition
What is Text4baby? A free mobile information service  designed to promote maternal and  child health. An educational pro...
Judith Cash                  Deputy DirectorDivision of Children’s Health Insurance Programs     Center for Medicaid and C...
The Connecting Kids to Coverage Challenge (2010):Enroll the 5 million uninsured children who are currently eligible for Me...
Stepping Up to the Challenge More than 75 organizations have stepped up   www.chip.challenge.gov Ways community organiz...
Lindsay HandelsmanOutreach Coordinator, text4baby   National Healthy Mothers,    Healthy Babies Coalition
Connecting Kids to Coverage &                             Text4babyWhat Your Organization/Agency Can Do1.      Incorporate...
Judith Cash                  Deputy DirectorDivision of Children’s Health Insurance Programs     Center for Medicaid and C...
Medicaid Enrollment: 3 days following text4baby enrollment                                                                ...
Follow up Message for                                                         Follow up for Interested inMom’s Interested ...
Outreach and Enrollment Grants Together, CHIPRA and ACA allocated $140 million for  outreach and enrollment efforts:   $...
Resources on InsureKidsNow.gov For Consumers     Programs in your state     Find a dental provider     Mobile website...
Lindsay HandelsmanOutreach Coordinator, text4baby   National Healthy Mothers,    Healthy Babies Coalition
Ed Long Community Relations Manager       Project Director        SoonerEnrollOklahoma Health Care Authority
Strategies for IntegratingText4baby Outreach withMedicaid/CHIP Outreach           Ed Long Oklahoma Health Care Authority  ...
SoonerCare Overview   SoonerCare is the brand name for Oklahoma’s    Medicaid/CHIP program   Administered by the Oklahom...
State-Level Outreach Strategies   Initiated process for linking text4baby enrollment site with    SoonerCare online enrol...
Leveraging Technology   SoonerCare online enrollment       Launched September 2010     Qualified children, pregnant wom...
Leveraging Technology   Electronic Newborn Enrollment (eNB-1)     Pilot launched April 2008 and statewide July 2008    ...
Percent of All Newborn EnrolleesWho Were Enrolled Using eNB-1
Community-Level Outreach            Strategies   Launched local kick-off events   Promoted text4baby in local media thro...
Additional Partner Efforts   Oklahoma Institute for Child Advocacy   Oklahoma State Department of Health   Smart Start ...
Contact Information           Ed Long Community Relations ManagerOklahoma Health Care Authority      ed.long@okhca.org    ...
Lindsay HandelsmanOutreach Coordinator, text4baby   National Healthy Mothers,    Healthy Babies Coalition
Natasha Robinson   CHIPRA Program SpecialistMichigan Primary Care Association
MPCA & Text4babyCross Promotional Strategies from a CHIPRA Grantee                                          July 31, 2012 ...
The BasicsMPCA added the text4baby banner as a standing link on its home page.No cost, no fuss.
The BasicsMPCA added the text4baby banner as a standing link onits Outreach & Enrollment page.
The BasicsWe also include text4baby sign-upinformation in follow-up packets to clients.  ◦ Information about their child’s...
Beyond the Basics                    A future mom                     enrolling in                      text4baby         ...
Beyond the Basics We promote text4baby alongside  Medicaid/CHIP enrollment at our  outreach events and on flyers. Gave a...
Beyond the BasicsMPCA Community Navigator enrolling a new mom in text4baby– March 2012
Beyond the Basics•Make text4babyenrollment apersonal mission.•Know the benefitsand the beautifuloutcomes that canresult.
Questions?For further information, please contact:Natasha Robinson CHIPRA Program Specialist 517.827.0476 nrobinson@mpca.n...
Lindsay HandelsmanOutreach Coordinator, text4baby   National Healthy Mothers,    Healthy Babies Coalition
Connecting Kids to Coverage &                             Text4babyWhat Your Organization/Agency Can Do1.      Incorporate...
Q&A  Additional Questions?Contact: info@text4baby.org
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Connecting Kids to Coverage Text4baby-Broad Intro webinar july 31 at 630pm

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Connecting Kids to Coverage Text4baby-Broad Intro webinar july 31 at 630pm

  1. 1. An Introduction to Connecting Kids toCoverage/Text4baby Partnership and Outreach Webinar July 31, 2012
  2. 2. Lindsay HandelsmanOutreach Coordinator, text4baby National Healthy Mothers, Healthy Babies Coalition
  3. 3. What is Text4baby? A free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB). A service that provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life. The largest national mobile health initiative to date.
  4. 4. Judith Cash Deputy DirectorDivision of Children’s Health Insurance Programs Center for Medicaid and CHIP Services
  5. 5. The Connecting Kids to Coverage Challenge (2010):Enroll the 5 million uninsured children who are currently eligible for Medicaid or CHIP over the next five years
  6. 6. Stepping Up to the Challenge More than 75 organizations have stepped up  www.chip.challenge.gov Ways community organizations can meet the challenge:  Create opportunities to apply  Provide application assistance  Reach out to groups most likely to experience gaps in coverage  Focus on retaining eligible children in coverage  Use technology to facilitate enrollment and renewal
  7. 7. Lindsay HandelsmanOutreach Coordinator, text4baby National Healthy Mothers, Healthy Babies Coalition
  8. 8. Connecting Kids to Coverage & Text4babyWhat Your Organization/Agency Can Do1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials.2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on the text4baby service for you to share with clients.3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons (http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website.4. Collaborate with agencies that have direct contact with new moms.5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now (http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms.6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms.7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms completed by providers.8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications.9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local businesses, families, advocates, and local media.10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility.11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.).12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of moms and families in your community. Email your dual promotional ideas and examples to info@text4baby.org to be added to this list and featured in Text4baby Tuesday! View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
  9. 9. Judith Cash Deputy DirectorDivision of Children’s Health Insurance Programs Center for Medicaid and CHIP Services
  10. 10. Medicaid Enrollment: 3 days following text4baby enrollment 1, 3, or 4; Private or Free msg: Thank you 1-Has Free msg: Thats great! Military for the response. If Health What type of health your situation Insurance changes, you can Insurance insurance do you have? Reply 1 for always call Employer/Union; 2- Medicaid/CHIP at 877- Medicaid/CHIP; 3- 543-7669 or go to Veterans/Military; 4- www.insurekidsnow.g Other. ov/state(1/2) Free msg: Text4baby wantsto share information about Free msg: Great! Don’tfree/low-cost health insurance forget to renew beforefor you & your kids. Its called (1/2) Free msg: coverage runs out. LookMedicaid/CHIP. Medicaid/CHIP pays for for renewal notices in(2/2) Do you have health pregnancy check-ups & your mail. Haveinsurance right now? Reply 1 for delivery. For kids who questions? Call 877-543-Yes or 2 for No. qualify, it covers check- 7669. ups, sick visits, medicine, dentist visits & more. 2 User marked as Medicaid/CHIP “Medicaid/CHIP (2/2) You may qualify if recipient” 2-No your family (of 4) income is below $46,100 (maybe Health more). Call 877-543- Insurance 7669 or go to www.insurekidsnow.gov /state for info and to sign up User marked as “Interested in Medicaid/CHIP”
  11. 11. Follow up Message for Follow up for Interested inMom’s Interested in Medicaid/CHIPMedicaid/CHIP On Tuesday in week 50 in10 days after enrollment new baby protocol 1 (yes) Free msg: Great job keeping Send to users marked as your family healthy, Mom! “Interested in Medicaid/CHIP” Send to users marked as You should hear back soon. If or “Medicaid/CHIP recipient” “Interested in Medicaid/CHIP” you haven’t heard in 30 days, call 877-543-7669. Free msg: If you have Medicaid/CHIP, don’t forget to Free msg: Text4baby check in! Were User marked as renew before coverage runs out. you able to apply for free/low-cost “Medicaid/CHIP recipient” Look for a renewal notice in the health insurance called mail. Have questions? Call 877- Medicaid/CHIP? Reply 1 for Yes or 2 543-7669. for No. Free msg: Get peace of mind that your kids are covered. Call Medicaid/CHIP at 877- 543-7669 or go to www.insurekidsnow.gov/state 2 (no) to see if your family qualifies.
  12. 12. Outreach and Enrollment Grants Together, CHIPRA and ACA allocated $140 million for outreach and enrollment efforts:  $14 million for national activities  $126 million in grants to states, nonprofit CBOs and providers, AI/AN and others  $90 million awarded to date  Last grant cycle still to be announced
  13. 13. Resources on InsureKidsNow.gov For Consumers  Programs in your state  Find a dental provider  Mobile website For Professionals  Beneficiary Satisfaction Survey  Outreach strategy guides, Customizable flyers  Outreach Video Library  Technology Fair – Promising Tools
  14. 14. Lindsay HandelsmanOutreach Coordinator, text4baby National Healthy Mothers, Healthy Babies Coalition
  15. 15. Ed Long Community Relations Manager Project Director SoonerEnrollOklahoma Health Care Authority
  16. 16. Strategies for IntegratingText4baby Outreach withMedicaid/CHIP Outreach Ed Long Oklahoma Health Care Authority July 31, 2012
  17. 17. SoonerCare Overview SoonerCare is the brand name for Oklahoma’s Medicaid/CHIP program Administered by the Oklahoma Health Care Authority SoonerCare serves approximately 1 in 4 Oklahomans 929,348 SoonerCare members received services during SFY 2011 Pregnant women and children qualify for SoonerCare at 185% FPL SoonerCare covers approximately 64% of births in OK
  18. 18. State-Level Outreach Strategies Initiated process for linking text4baby enrollment site with SoonerCare online enrollment and electronic newborn enrollment applications Launched statewide kick-off event with partners, press Partnered with Office of Perinatal Quality at the University of OK Health Sciences Center Promote through OHCA high risk OB outreach program Marketing  Banner on OHCA Web site linked to text4baby site  OHCA social media (Facebook, Twitter)  Fax blast to SoonerCare providers (OB, Peds)
  19. 19. Leveraging Technology SoonerCare online enrollment  Launched September 2010  Qualified children, pregnant women and adults with children  Average number of applications processed per month is approximately 37,000  More than half of all SoonerCare applications (55%) now submitted via home view (June 2012)
  20. 20. Leveraging Technology Electronic Newborn Enrollment (eNB-1)  Pilot launched April 2008 and statewide July 2008  Qualified newborns leave hospital with SoonerCare membership and assigned PCP  Number of average days for application processing = 3.3 days  Approximately 80 participating hospitals  Through June 2012, 101,935 newborns enrolled using eNB-1
  21. 21. Percent of All Newborn EnrolleesWho Were Enrolled Using eNB-1
  22. 22. Community-Level Outreach Strategies Launched local kick-off events Promoted text4baby in local media through local early childhood coalition Promote integration of text4baby outreach with existing outreach efforts among community partners and Tribes Market to hospitals the idea of integrating text4baby enrollment with internal newborn enrollment process Market text4baby via parenting classes
  23. 23. Additional Partner Efforts Oklahoma Institute for Child Advocacy Oklahoma State Department of Health Smart Start Oklahoma
  24. 24. Contact Information Ed Long Community Relations ManagerOklahoma Health Care Authority ed.long@okhca.org 405-522-7504
  25. 25. Lindsay HandelsmanOutreach Coordinator, text4baby National Healthy Mothers, Healthy Babies Coalition
  26. 26. Natasha Robinson CHIPRA Program SpecialistMichigan Primary Care Association
  27. 27. MPCA & Text4babyCross Promotional Strategies from a CHIPRA Grantee July 31, 2012 Natasha Robinson CHIPRA Program Specialist www.mpca.net
  28. 28. The BasicsMPCA added the text4baby banner as a standing link on its home page.No cost, no fuss.
  29. 29. The BasicsMPCA added the text4baby banner as a standing link onits Outreach & Enrollment page.
  30. 30. The BasicsWe also include text4baby sign-upinformation in follow-up packets to clients. ◦ Information about their child’s health insurance application. ◦ Information about their local Health Center. ◦ Quality/Satisfaction survey. ◦ Information about text4baby (to pregnant women & children under age 1).
  31. 31. Beyond the Basics A future mom enrolling in text4baby *** March 2012
  32. 32. Beyond the Basics We promote text4baby alongside Medicaid/CHIP enrollment at our outreach events and on flyers. Gave away gift cards as an incentive during a weekend-long Women’s Expo in March and enrolled about 30 women onsite. Invited all board members to engage their Health Center staff in the text4baby partnership.
  33. 33. Beyond the BasicsMPCA Community Navigator enrolling a new mom in text4baby– March 2012
  34. 34. Beyond the Basics•Make text4babyenrollment apersonal mission.•Know the benefitsand the beautifuloutcomes that canresult.
  35. 35. Questions?For further information, please contact:Natasha Robinson CHIPRA Program Specialist 517.827.0476 nrobinson@mpca.net www.mpca.net
  36. 36. Lindsay HandelsmanOutreach Coordinator, text4baby National Healthy Mothers, Healthy Babies Coalition
  37. 37. Connecting Kids to Coverage & Text4babyWhat Your Organization/Agency Can Do1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials.2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on the text4baby service for you to share with clients.3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons (http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website.4. Collaborate with agencies that have direct contact with new moms.5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now (http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms.6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms.7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms completed by providers.8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications.9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local businesses, families, advocates, and local media.10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility.11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.).12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of moms and families in your community. Email your dual promotional ideas and examples to info@text4baby.org to be added to this list and featured in Text4baby Tuesday! View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
  38. 38. Q&A Additional Questions?Contact: info@text4baby.org
  39. 39. Thank You!

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