About text 100


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  • At Text 100 we tell our clients’ stories through communications campaigns that support business objectives and lead to measurable outcomes. We measure our campaigns by their ability to influence our clients’ customers and prospects’ decisions. We’re the world’s biggest small agency and we like it that way. We operate as one global family where we’re all on the same side which means we naturally collaborate on your campaigns to share best practice. We want our clients to feel proud when they say Text 100 is their communications consultancy and we know we have to earn that by delivering great work. We also want our people to be proud and excited about being Text 100 Consultants (or Texties as we like to be known). That comes from doing exciting work with great brands and liberating the potential of every Textie across the globe. We hate bureaucracy and encourage an entrepreneurial and flexible way of working. We’re obsessed with flawless execution and measure KPIs against SOWs but we’re happy to swap things in and out as business and media agendas change for maximum ROI. We thrive on innovation and fresh campaign ideas which means our client work integrates creative tactics with the most innovative channels to deliver the best results that influence your customers’ decisions.
  • Nearly 250 Texties across 18locations in India Malaysia Singapore China Hong Kong Australia Japan New Zealand Korea Taiwan Thailand Vietnam Philippines Indonesia. All engaged with B2B and B2C clients, well practiced and certified in traditional and social media approaches, trained in the same processes and methodologies but free to think creatively and do what works in their markets. Our culture is strong, we invest in training and coaching our people and we invest in fun too as we know that’s what bonds us together.We pride ourselves on our family and entrepreneurial feel, that we’re all on the same side, that we DARE, that we look after each other and our clients, that we respect each other, our clients and the influencers we engage with.
  • Text 100 gets this. We’ve won accolades for our social media campaigns across the globe. We’ve also won praise from our industry for initiatives such as our global blogger surveys and pioneering work in the virtual world Second Life. But we don’t do it to for fame. We do it because our consultants understand how people make decisions. To this point, we’ve realized you can distil the often complex science of PR planning down to three basic questions:1. What are we selling?;2. Who do we sell it to?; and3. What channels influence these sales decisions?  If the answer to 3. is “social media channels”, then we’ll certainly emphasise blogs, social networks and forums in our PR programs. Similarly, if the answer is “traditional media”, then we’ll ensure that newspapers, magazines and television programs feature. And if the answer is “a round of golf” or “a glass of beer at the pub”, then we’ll be teeing off at noon - or pouring the first pint. And, as is more likely, the answer is “all of the above”, then we’ll tell our clients’ stories across a number of integrated channels.  
  • MIKE
  • We always keepin mind- There’s been a massive shift in the way people assign credibility, find new things & share information- Journalists are also online- Your brand isn’t just yours anymore
  • From an Account Management perspective, we believe in fulfilling 100% of our client’s expectations. We believe in daily communication between us and our clients and we will try to be an extension of the lenovo team. More importantly – we will challenge you, we’re not YES men and will always deliver to you honest and respectful consultancy. In addition, we believe that working with a client should be fun. At Text 100 we have a work hard, play hard philosophy so while we’ll work damn hard to exceed the metrics in the PR plan, we also believe in having fun along the way and going out to celebrate work well done at the end of the week or month.And last but not least, we are SANE! (Okay, okay so there may be some contention in that) But seriously, we’re here to do the best job we can for you and I firmly believe that the team sitting around this table has the ability to do that for you guys.
  • About text 100

    1. 1. Getting to know us<br />
    2. 2. Text 100Fast Facts<br />Global Boutique Agency<br />Largest organically-grown global PR specialist. 28 offices, 550 staff. Big agency infrastructure, boutique agency flexibility and service<br />One company, one team <br />We all work together as one team to execute global, regional or local campaigns taking a creative, innovtaive and flexible approach. <br />Consistent Process & Methodology<br />Results-oriented programs built on business goals. Focused on delivering clear value and ROI to our clients. Consistent methodology and measurement<br />Award Winning<br />Our teams have a deep passion for their client work no matter if you’re an industry titan or a nimble start-up. Our culture is about working hard and doing the best work in the industry<br />
    3. 3. Text 100Asia<br />Winner Best Consumer Campaign, Asia Pacific PR Awards, 2010<br />Excellence Award Best use of Digital, Asia Pacific PR Awards, 2010<br />The Holmes Report's Asia Pacific Technology Consultancy of the Year, 2009<br />
    4. 4. Technologytobeyond<br />Our background is in technology PR and we started by launching Microsoft in the UK in 1981<br />Today technology is central to what we do in life whether driving a car, turning on a washing machine, or chatting on Facebook<br />So we’ve taken all of our PR understanding and now deliver to all sectors<br />We also ’get’ social media because of our background in tech and integrate it to ensure you’re connecting with your target audience where they are<br />
    5. 5. We live in a social world<br />our core belief is that effective social media…<br /><ul><li>drives larger business and communications goals
    6. 6. integrates with traditional media and offline engagement to execute PR in a holistic way
    7. 7. enables brands and employees at all levels to interact directly with key stakeholders
    8. 8. cuts through today’s digital noise to make brands and ideas visible and influential</li></li></ul><li>Some PR Truths are the same<br />The need to create communications campaigns that supportbusiness objectives, driven by clearly defined strategies, and enabled by tactics that deliver measurable outcomes is as true today as it was 50 years ago. <br />
    9. 9. Emotional<br /> Identity Brand<br />(Being)<br />Icon Brand<br />(Belonging)<br />Symbolic<br />Literal<br />Explorer Brand<br />(Growing)<br />Power Brand<br />(Doing)<br />Performance<br />We build brand connections<br />
    10. 10. Through audience centric PR<br /> We develop campaigns that always link back to your business and sales goals but they also identify the sweet spot between what you want to communicate and what interests your customers. We link our PR programs and your messages to their passions to ensure cut-through that result in <br />
    11. 11. How we work <br />Text 100% Total Client Experience<br />Campaign Approach<br />
    12. 12. How we run our campaigns <br /><ul><li>DCRs and competitor tracking
    13. 13. Media coverage analysis includes impressions per project and hits on social media activities
    14. 14. ROI reports
    15. 15. Daily communication between you and our team
    16. 16. We work as an extension of your team
    17. 17. Weekly WIP meetings
    18. 18. Monthly reports
    19. 19. Continuous and detailed media monitoring
    20. 20. Comprehensive weekly reports for traditional media and social media </li></li></ul><li>Success is measurable<br />Every PR dollar spent can be accounted for and demonstrate ROI. Our measurement offerings enable our clients to make data-based judgments for future spend. Our offerings are scaled to meet different needs from share of voice to board-level dashboards<br />Benchmark from the start<br />Share of Voice<br />Campaign effectiveness<br />Optimization<br />Corporate reputation<br />“I need a quick metric to track impact”<br />“I need to measure the impact of a one-time project”<br />“I need to monitor an on-going campaign”<br />“I need to report to the board”<br />“I need to tie measurements to business goals”<br />Re-surveyevery 6 months<br />
    21. 21. Text 100China<br />35 Texties, all global shoppers with several small time merchants<br />We LOVE getting our teeth into tough challenges and know the media inside out<br />We live and breathe EXCEEDING our clients’ expectations <br />Social Media and Digital is not the next frontier for us – it is where we are today<br />
    22. 22. Text 100 Japan<br />6 bi-lingual Texties (with 3 more currently being hired) who have a mix of B2B and B2C local bargain hunters and global shoppers<br />We’re a media-hungry bunch who know what works in Japan<br />We might be a small team but we don’t just THINK BIG, we DELIVER BIG<br />
    23. 23. Text 100Singapore<br />19 Texties, a mix of global shoppers and bargain hunters<br />We LOVE transforming ideas into Top Stories and thinking a bit out of the box<br />Social Media is in our DNA<br />If we weren’t co-ordinating and collaborating with our regional and global colleagues, we would make great traffic controllers<br />
    24. 24. Text 100Hong Kong<br />A team of 8 very global Texties who love to shop, do PR and have fun along the way<br />TRANSFORMATIONAL is our middle name, closely followed by IMPACT<br />Our global head of Social Media and APAC head of Digital Lifestyle are part of the HK team<br />No challenge is too challenging for us<br />
    25. 25. Text 100Malaysia<br />22 hard-working Texties who love to shop globally <br />Media - all sectors, all audiences – is what we do best and what makes us buzz<br />We’re award winning and with the APAC head of social media in KL we’re much more than digital newbies<br />From IDEA conception to celebrating high-impact RESULTS, we LOVE how our PR helps transform our clients’ business success<br />
    26. 26. THANK YOU!<br />Changing the way you think about communications<br />