Presentation for Lenovo                      Meet the Net Generation                  2012 Social Media and Digital       ...
Jeremy Woolf                         publicrelationships.blogspot.com                            linkedin.com/in/jeremywoo...
Meet the Net GenerationSource: Nielsen
SharingShares                                                                Credibility                                  ...
SharingTribal                                                                                Credibility                  ...
Mobilize                  SharingSwarms                                  Approval                  Credibility            ...
Mobilize      SharingMobile                                  Approval      Credibility                                    ...
Mobilize                       SharingOn                                         Approval                       Credibilit...
Mobilize   SharingCreates            Approval   Credibility                   ‘We’ not   Influence                   ‘Me’ ...
Mobilize                            SharingEvolves            Approval                            CredibilityChanging     ...
The Net Generation and Social MediaSource: IBMSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
The Net Generation and Social NetworksSource: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
The Net Generation Doesn’t Buy Like This…Source: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
They Buy Like This…Source: theonlinesage.comSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
Reaching the Net Generation1.        Be relevant, useful and entertaining2.        Enhance their social status3.        Ca...
Engaging the Net                                     Generation:      2012 Social Media and Digital                       ...
1. The Year Social Grows UpPhoto Credit: Texas 713   Source: IBM
IBM Social Engagement Strategy            1. Deepen relationships with our              constituents by designing         ...
2. Enter the Age of Social CRMPhoto Credit: Mrlerone
ASB New Zealand Facebook Virtual Bank
3. Social BusinessPhoto Credit: Allensima
4. From Executives to Experts                  Source: GlobaWebIndexPhoto Credit: Pete Prodoehl
4. From Executives to ExpertsPhoto Credit: Pete Prodoehl
5. Big Data Becomes BAUPhoto Credit: Koenvereeken
HP Launches InkologyPhoto Credit: Koenvereeken
6. ‘Bolt On’ No MorePhoto Credit: Midgley
KLM Meet and SeatPhoto Credit: Midgley
7. Social Goes MobilePhoto Credit: Gr3m
Volkswagen Virtual Test DrivePhoto Credit: Gr3m
8. Influence is CurrencyPhoto Credit: Jeff Hester
Spotify Launches With Klout PerksPhoto Credit: Jeff Hester
9. Changing ChannelsPhoto Credit: Jcarlosn
Nordstrom Creates PinterestPhoto Credit: Jcarlosn
10. The Future of PRPhoto Credit: Moyan Brenn
DiscussionPhoto Credit: Stuck in Customs
Jeremy Woolf - Meet the net generation
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Jeremy Woolf - Meet the net generation

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Meet the Net Generation and its habits. Knowing how this generation thinks and consumes his key for brands willing to tackles challenges of tomorrow and today.

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Jeremy Woolf - Meet the net generation

  1. 1. Presentation for Lenovo Meet the Net Generation 2012 Social Media and Digital Predictions Wednesday 22 February, 2012Photo Credit: Stuck in Customs
  2. 2. Jeremy Woolf publicrelationships.blogspot.com linkedin.com/in/jeremywoolf twitter.com/jeremywoolf www.socialmedia-mba.comPhoto Credit: Stuck in Customs
  3. 3. Meet the Net GenerationSource: Nielsen
  4. 4. SharingShares Credibility InfluenceSource: NielsenSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  5. 5. SharingTribal Credibility Influence Community Connect ConverseSource: NielsenNdebele Tribe in South Africa, United Nations Photo, http://www.flickr.com/photos/un_photo/3311562829/
  6. 6. Mobilize SharingSwarms Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect ConverseSource: NielsenBusy, bowtoo, http://www.flickr.com/photos/bowtoo/4661839109/ /
  7. 7. Mobilize SharingMobile Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect Converse Real time Share and Source: Nielsen protectgr3m, http://www.flickr.com/photos/gr3m/2330317681/
  8. 8. Mobilize SharingOn Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Share andSource: Nielsen protectOn/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
  9. 9. Mobilize SharingCreates Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect
  10. 10. Mobilize SharingEvolves Approval CredibilityChanging ‘We’ not InfluenceMultiple ‘Me’ Belongingtribes 13 hours ConnectExplore Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
  11. 11. The Net Generation and Social MediaSource: IBMSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  12. 12. The Net Generation and Social NetworksSource: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  13. 13. The Net Generation Doesn’t Buy Like This…Source: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  14. 14. They Buy Like This…Source: theonlinesage.comSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  15. 15. Reaching the Net Generation1. Be relevant, useful and entertaining2. Enhance their social status3. Cause a reaction and have fun4. Connect them with each other5. Enable and encourage participation6. Help create and grow communitiesPhoto Credit: Stuck in Customs
  16. 16. Engaging the Net Generation: 2012 Social Media and Digital Predictions Thursday 16 February, 2012Photo Credit: Stuck in Customs
  17. 17. 1. The Year Social Grows UpPhoto Credit: Texas 713 Source: IBM
  18. 18. IBM Social Engagement Strategy 1. Deepen relationships with our constituents by designing intentional experiences 2. Position IBM as the agenda setter by extending our participation in conversations 3. Deliver IBMers and their expertise – and the depth and breadth of IBM’s global workforce 4. Gain insight to inform offerings and improve constituent relationships
  19. 19. 2. Enter the Age of Social CRMPhoto Credit: Mrlerone
  20. 20. ASB New Zealand Facebook Virtual Bank
  21. 21. 3. Social BusinessPhoto Credit: Allensima
  22. 22. 4. From Executives to Experts Source: GlobaWebIndexPhoto Credit: Pete Prodoehl
  23. 23. 4. From Executives to ExpertsPhoto Credit: Pete Prodoehl
  24. 24. 5. Big Data Becomes BAUPhoto Credit: Koenvereeken
  25. 25. HP Launches InkologyPhoto Credit: Koenvereeken
  26. 26. 6. ‘Bolt On’ No MorePhoto Credit: Midgley
  27. 27. KLM Meet and SeatPhoto Credit: Midgley
  28. 28. 7. Social Goes MobilePhoto Credit: Gr3m
  29. 29. Volkswagen Virtual Test DrivePhoto Credit: Gr3m
  30. 30. 8. Influence is CurrencyPhoto Credit: Jeff Hester
  31. 31. Spotify Launches With Klout PerksPhoto Credit: Jeff Hester
  32. 32. 9. Changing ChannelsPhoto Credit: Jcarlosn
  33. 33. Nordstrom Creates PinterestPhoto Credit: Jcarlosn
  34. 34. 10. The Future of PRPhoto Credit: Moyan Brenn
  35. 35. DiscussionPhoto Credit: Stuck in Customs

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