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Jeremy Woolf - Meet the net generation
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Meet the Net Generation and its habits. Knowing how this generation thinks and consumes his key for brands willing to tackles challenges of tomorrow and today.

Meet the Net Generation and its habits. Knowing how this generation thinks and consumes his key for brands willing to tackles challenges of tomorrow and today.

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Jeremy Woolf - Meet the net generation Presentation Transcript

  • 1. Presentation for Lenovo Meet the Net Generation 2012 Social Media and Digital Predictions Wednesday 22 February, 2012Photo Credit: Stuck in Customs
  • 2. Jeremy Woolf publicrelationships.blogspot.com linkedin.com/in/jeremywoolf twitter.com/jeremywoolf www.socialmedia-mba.comPhoto Credit: Stuck in Customs
  • 3. Meet the Net GenerationSource: Nielsen
  • 4. SharingShares Credibility InfluenceSource: NielsenSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • 5. SharingTribal Credibility Influence Community Connect ConverseSource: NielsenNdebele Tribe in South Africa, United Nations Photo, http://www.flickr.com/photos/un_photo/3311562829/
  • 6. Mobilize SharingSwarms Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect ConverseSource: NielsenBusy, bowtoo, http://www.flickr.com/photos/bowtoo/4661839109/ /
  • 7. Mobilize SharingMobile Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect Converse Real time Share and Source: Nielsen protectgr3m, http://www.flickr.com/photos/gr3m/2330317681/
  • 8. Mobilize SharingOn Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Share andSource: Nielsen protectOn/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
  • 9. Mobilize SharingCreates Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect
  • 10. Mobilize SharingEvolves Approval CredibilityChanging ‘We’ not InfluenceMultiple ‘Me’ Belongingtribes 13 hours ConnectExplore Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
  • 11. The Net Generation and Social MediaSource: IBMSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • 12. The Net Generation and Social NetworksSource: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • 13. The Net Generation Doesn’t Buy Like This…Source: AdAgeSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • 14. They Buy Like This…Source: theonlinesage.comSharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • 15. Reaching the Net Generation1. Be relevant, useful and entertaining2. Enhance their social status3. Cause a reaction and have fun4. Connect them with each other5. Enable and encourage participation6. Help create and grow communitiesPhoto Credit: Stuck in Customs
  • 16. Engaging the Net Generation: 2012 Social Media and Digital Predictions Thursday 16 February, 2012Photo Credit: Stuck in Customs
  • 17. 1. The Year Social Grows UpPhoto Credit: Texas 713 Source: IBM
  • 18. IBM Social Engagement Strategy 1. Deepen relationships with our constituents by designing intentional experiences 2. Position IBM as the agenda setter by extending our participation in conversations 3. Deliver IBMers and their expertise – and the depth and breadth of IBM’s global workforce 4. Gain insight to inform offerings and improve constituent relationships
  • 19. 2. Enter the Age of Social CRMPhoto Credit: Mrlerone
  • 20. ASB New Zealand Facebook Virtual Bank
  • 21. 3. Social BusinessPhoto Credit: Allensima
  • 22. 4. From Executives to Experts Source: GlobaWebIndexPhoto Credit: Pete Prodoehl
  • 23. 4. From Executives to ExpertsPhoto Credit: Pete Prodoehl
  • 24. 5. Big Data Becomes BAUPhoto Credit: Koenvereeken
  • 25. HP Launches InkologyPhoto Credit: Koenvereeken
  • 26. 6. ‘Bolt On’ No MorePhoto Credit: Midgley
  • 27. KLM Meet and SeatPhoto Credit: Midgley
  • 28. 7. Social Goes MobilePhoto Credit: Gr3m
  • 29. Volkswagen Virtual Test DrivePhoto Credit: Gr3m
  • 30. 8. Influence is CurrencyPhoto Credit: Jeff Hester
  • 31. Spotify Launches With Klout PerksPhoto Credit: Jeff Hester
  • 32. 9. Changing ChannelsPhoto Credit: Jcarlosn
  • 33. Nordstrom Creates PinterestPhoto Credit: Jcarlosn
  • 34. 10. The Future of PRPhoto Credit: Moyan Brenn
  • 35. DiscussionPhoto Credit: Stuck in Customs