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111117 social business reimagined (kuala lumpur) final
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111117 social business reimagined (kuala lumpur) final

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Social business presentation covering the changes in consumer behaviors that are forcing organizational change. ...

Social business presentation covering the changes in consumer behaviors that are forcing organizational change.

Departments such as HR, sales, and customer support are learning from marketing's experiences in social networks as they redefine themsleves around their customers.

This presentation was first given by Jeremy Woolf in Kuala Lumpur, Malaysia in November 2011.

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111117 social business reimagined (kuala lumpur) final 111117 social business reimagined (kuala lumpur) final Presentation Transcript

  • Social Business REIMAGINED with Jeremy Woolf Global Digital & Social Media Lead, Text 100 #socialbusiness Friday, 18 November 2011 @text100my 10.00am – 1.00pm facebook.com/text100 Market Hall, Pavilion Kuala Lumpur (id) theapartment (pw) theapartment
  • High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Social Business REIMAGINED @jeremywoolf #text100my #socialbusinessHigh Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Jeremy Woolfpublicrelationships.blogspot.com linkedin.com/in/jeremywoolf twitter.com/jeremywoolf www.socialmedia-mba.com High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • www.text100.com High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Evolution of businessThe social consumerWhat’s a social business?Social business in action High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Evolution of businessThe social consumerWhat’s a social business?Social business in action High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • The story so far… Milky Way, FladagerPhotography, http://www.flickr.com/photos/66543144@N05/6061917035/
  • The story so far…The first multinational Milky Way, FladagerPhotography Orbis terrarum typus de integro multis in locis emendatus , Norman B. Leventhal Map Center at t http://www.flickr.com/photos/66543144@N05/6061917035/ http://www.flickr.com/photos/normanbleventhalmapcenter/26756
  • The industrial revolution Industrial revolution, blvesboy, http://www.flickr.com/photos/blvesboy/212148
  • The assembly line Machine shop at Highland Park, ellenm1, http://www.flickr.com/photos/ellenm1/4279879689/
  • Web 2.0 Selfportrait 2.0, sndrv, ttp://www.flickr.com/photos/sndrv/3329968159/
  • Today IBM Logo, alui0000, http://www.flickr.com/photos/alui0000/1982097127/
  • Evolution of businessThe social consumerWhat’s a social business?Social business in action High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • The social consumer Teens and 20+ Community Digital native Create StatusSource: Nielsen
  • SharingShares Credibility Influence Source: Nielsen Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
  • SharingTribal Credibility Influence Belonging Connect Converse Source: Nielsen Ndebele Tribe in South Africa, United Nations Photo, http://www.flickr.com/photos/un_photo/3311562829/
  • Mobilize SharingSwarms Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect ConverseSource: Nielsen Busy, bowtoo, http://www.flickr.com/photos/bowtoo/4661839109/ /
  • Mobilize SharingMobile Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect Converse Real time Share andSource: Nielsen protect gr3m, http://www.flickr.com/photos/gr3m/2330317681/
  • Mobilize SharingOn Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Share andSource: Nielsen protect On/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
  • Mobilize SharingCreates Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect
  • Mobilize SharingEvolves Approval CredibilityChanging ‘We’ not InfluenceMultiple ‘Me’ Belongingtribes 13 hours ConnectExplore Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
  • Reaching the social consumerRelevant, useful and entertainingEnhance social statusReaction and funConnect them with each otherEnable participation Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • What doyou wantbrands tooffer youonline? Source: AdAge / IpsosHuge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Source: GlobaWebIndex Source: GlobaWebIndexbusinessmen in meeting, allensima, http://www.flickr.com/photos/allensima/6033657657/
  • Best talent comes from referrals,direct sourcing and social networks Source: JobviteHuge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • “Theres going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way...we think that every industry is going to be fundamentally re- thought and designed around people.” Mark Zuckerberg, CEO, FacebookMark Zuckerberg - World Economic Forum Annual Meeting Davos 2009, World Economic Forum, ttp://www.flickr.com/photos/worldeconomicforum/3488879012/
  • Like this Hire Purchase Create Elect Source: Jobvite Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone http://www.flickr.com/photos/mrlerone/2543332000/
  • Evolution of businessThe social consumerWhat’s a social business?Social business in action High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Characteristics of a socialbusinessEngagedTransparent CommunityNimble Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Evolution to social businessSocial business is just good businessNot just social networkingDrivers are often via social networkinghoweverAbout applying technolgiesAnd solving business issuesPutting tools in the right handsC-suite must leadChange management first! Blueprint, Wil Scullin, http://www.flickr.com/photos/wscullin/3770015203/
  • Evolution of businessThe social consumerWhat’s a social business?Social business in action High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • IBM Social Engagement Strategy 1. Deepen relationships with our constituents by designing intentional experiences 2. Position IBM as the agenda setter by extending our participation in conversations 3. Deliver IBMers and their expertise – and the depth and breadth of IBM’s global workforce 4. Gain insight to inform offerings and improve constituent relationships
  • IBMHuge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • ASB New Zealand Facebook virtual branch allows real-time, secure and private conversations 9 specialists staffing branch Complements existing channels Attracts new customersHuge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Deloitte Netherlands Hiring target 1,000 • Dynamic site people • Human touch critical E recruitment team through recruiter bios, Internet marketing and live chat content management • Original content, Career website at competitions… centre of strategy • 234% more traffic from Integrated with social social media media channelsHuge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Text 100 Global SharePoint for training Adjacent market digital prospect id HR via LinkedIn / Facebook Social media driven marketing / CEO program Ops sharing via SharePoint Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
  • Conclusion• Business has changed forever• Buyers have changed forever• Business functions must become nimble, engaged and transparent• Change management required• There are best practices• But few companies have done this• Your opportunity is to start now High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Social Business REIMAGINED @jeremywoolf #text100my #socialbusinessHigh Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
  • Social Business REIMAGINED with Jeremy Woolf Global Digital & Social Media Lead, Text 100 #socialbusiness Friday, 18 November 2011 @text100my 10.00am – 1.00pm facebook.com/text100 Market Hall, Pavilion Kuala Lumpur (id) theapartment (pw) theapartment