What is User Experience Definition ‘The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use’ – ISO 9241-11 standard Usability is…
Consistency – I don’t have to learn new tricks
Errors – Mistakes are hard to make, easy to correct
Visual clarity – I can recognize things and the design is clear and appealing.
What is User Experience A practice, by whatever name… Usability Usability Engineering (UE) User Experience Design (UED) User Centered Design (UCD) Human Computer Interaction (HCI) Human Factors (HF) Interaction Design (ID)
What is User Experience Dimensionsof Usability *Courtesy-Whitney Quesenbury, Cutter
Why do we need UX Useful and Usable Useful Provides a utility or function Enables, informs and educates Solves problems, works reliable Satisfies expressed needs Usable Works for the user Is learnable, error-free, easy, fast Meets end goals Touches experience goals Satisfies latent (implicit) needs
Why do we need UX Traditional Software Engineering Functional & Technical Requirements Architecture & Tech. Design Coding Functional Testing This methodology does not work ! Why? Functional & Technical Requirements Architecture & Tech. Design Coding Functional Testing User Testing This methodology too does not work ! Why?
Why do we need UX Usable Software Engineering Functional & Technical Requirements User Knowledge User-Centered Design Architecture & Technical Design Coding Functional & System Testing User Testing Improvement This Methodology works wonders! Why? 1
Why do we need UX User is the King Our own perspective( role–based) Technology Functionality Business Customer But what about…the User of our product?
Why do we need UX Benefits of Usability Product Vendor User
Where is UX Applicable Applications of Usability Industrial Design Product Design Interaction Design Instructional Design GUI Design Web Design
Where is UX Applicable User-Centered Design Identifying problems and opportunities in the space where a computerized application will be used Determining how the business should respond to their problems Determine strategies that can be constructed to build the application Arriving at end solutions creatively