Your SlideShare is downloading. ×
Texavi's IMAGINEERING-Its a connected changing world-keynote_Dr.Rajeev Srinivasa
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Texavi's IMAGINEERING-Its a connected changing world-keynote_Dr.Rajeev Srinivasa

4,427

Published on

This slide deck was used for the keynote address delivered by Dr.Rajeev Srinivasa at Texavi's IMAGINEERING - INDIA, 2013 Conference. The event was successfully hosted in Hyderabad and Mumbai in Aug, …

This slide deck was used for the keynote address delivered by Dr.Rajeev Srinivasa at Texavi's IMAGINEERING - INDIA, 2013 Conference. The event was successfully hosted in Hyderabad and Mumbai in Aug, 2013.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,427
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Texavi’s IMAGINEERING Conference, India Technology trends, challenges & opportunities
  • 2. Texavi’s IMAGINEERING Conference, 2013 www.texavi.co.uk 2 Technology Trends, Opportunities and Challenges in the times of Digital, Mobile, Agile & Social Texavi’s IMAGINEERING Conference, 2013 Dr.Rajeev Sreenivasa Experience Commerce, Mumbai
  • 3. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 3
  • 4. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com The Information Technology Trends
  • 5. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 5 Mobile Device Battles Mobile devices will overtake PCs to be the most common for web BY 2015, over 80% of handsets in mature markets will be smart phones
  • 6. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 6 Mobile Applications and HTML5 Javascript performance will push HTML5 and browser as mainstream app development environment
  • 7. Texavi’s IMAGINEERING Conference, 2013 7 Personal Cloud Cloud will be center of digital lives, apps, content and preferences
  • 8. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 8 Internet Of Things Over 50% internet connections are going to be things.
  • 9. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 9 Strategic Big Data Non Traditional data types and external data sources Social Graph Intent Graph Consumption Graph Interest Graph Mobile Graph Hadoop and NoSQL gain momentum
  • 10. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 10 Actionable Analytics Cloud packaged analytics, Big data accelerators Analytics and simulation on every action Mobile businesses to have access to big data
  • 11. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 11 Integrated Ecosystems Appliances and gadgets with delivered as hardware Virtual appliances will gain popularity
  • 12. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 12 Enterprise App Stores More than 70 billion mobile app downloads from app stores every year Most organizations will deliver mobile apps to workers via private clouds
  • 13. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 13 Shift in Technology Spend Landscape Big drivers for IT spend: Big data, analytics, mobility, cloud computing and collaboration By 2017, CMO’s spend would overtake that by CIO’s in acquiring technology centric assets Emergence of “Digital” as a major force is leading to marketing departments acquiring more technology tools and services
  • 14. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 14 CIO CMOvs
  • 15. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 15 Speed Brand New Ideas Implemented Measure-ability & Metrics Customization To Win!!! Process and Standards IP Protection Dependable Code Superb Documentation Problem Solver! CMO CIO
  • 16. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 16 CMOs vs. CIOs: The Myth Of ‘Zero Sum’ These executives have had a complete rewrite of their jobs in recent years, and as marketing becomes more of a technology game and IT becomes more consumerized, the two camps sometimes battle for both authority and budget. ROI, Not TCO, Drives OpEx Spending. Just as CIOs have been forced to become more customer-experience savvy, CMOs must step up their tech prowess. CMOs and CIOs must be able to work together to merge market vision and technology opportunity to deliver innovation and growth.
  • 17. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 17 Digital?
  • 18. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 18 Digital Consumer Digital Consumer
  • 19. Texavi’s IMAGINEERING Conference, 2013 19 Digital Consumer
  • 20. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 20 Understanding of Brands Marketing Strategies Consumer behaviour & Insights Creative (Visual & Copy) skills Technology Knowledge Understanding Devices Tech Skills Solution Deployment Strategy
  • 21. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 21 Understanding of Brands Marketing Strategies Consumer behaviour & Insights Creative (Visual & Copy) skills Technology Knowledge Understanding Devices Tech Skills Solution Deployment Strategy Digital Agency
  • 22. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 22
  • 23. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 23 Opportunities
  • 24. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 24 • Large number of new problems where technology forms core of consumer experience solutions • Huge demand for technology tools for different aspects of Digital, Mobile and Social • As the spend in digital marketing increases, huge opportunity for services, where core is technology, but realization is integrated digital experience • Huge demand for analytics and insights (consumer / brand / assets / campaigns)
  • 25. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 25 Opportunities • Large number of new problems where technology forms core of consumer experience solutions • Huge demand for technology tools for different aspects of Digital, Mobile and Social • As the spend in digital marketing increases, huge opportunity for services, where core is technology, but realization is integrated digital experience • Huge demand for analytics and insights (consumer / brand / assets / campaigns) Challenges are very different compared to those in traditional IT products and services space
  • 26. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 26 Challenges
  • 27. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 27 Biggest Challenge
  • 28. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 28 How to address Change? BE
  • 29. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 29 • Understand “Consumer” • Appreciate “Creative” • Expand “Skills” • Be “Technology Agnostic” • Be “Platform Agnostic” • Be on top of “Metrics” • Change “Lingo” Other Challenges
  • 30. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 30 • One who thinks of “value to consumer” and not “feature sets” • One who takes end-to-end ownership of strategic success factors and delivers innovative solutions • One who comes out of the shells of “just knowledge of tools” • One who thinks about “experience across devices” • One who builds adaptive solutions that can address “ever changing eco system” • One who has an eye on “metrics” of goals and performance • One who is “agile” to be successful in this ever changing eco system Who is the Digital Technologist?
  • 31. Texavi’s IMAGINEERING Conference, 2013 www.texavi.com 31 Summary • Major shift in world-wide technology spend [moving towards ROI driven rather than TCO driven] • Emerging digital landscape [emphasis on consumer-centric from process automation centric] • Major shift in digital touch points [mobiles, tablets and other devices] • Busy social networks • Convergence of Creative, Brand, Social and Technology defines “Digital” • The “New Digital World” brings in immense opportunities and associated challenges for IT professionals
  • 32. Texavi’s IMAGINEERING Conference, 2013 Thank you! Texavi Innovative Solutions The new age people for new age solutions! Consulting | Training | Solutions UK Texavi Innovative Solutions (UK) Ltd 36 Glebe Road Finchley London N3 2AX Mobile: +44 (0) 7857 258341 Call: +44 (01375) 768601 Email: connect@texavi.co.uk INDIA Texavi Innovative Solutions pvt. Ltd. B-1201, Building No.7 Kukreja Complex, L.B.S.Marg Bhandup(west), Mumbai India - 400078 Call: +91 (0) 98190 23011 Email: connect@texavi.com CONNECT WITH TEXAVI www.texavi.com www.facebook.com/texavi Twitter @pardhas LinkedIn Texavi Blog www.texavi.com/blog

×